Welcome to TradersPro and Substack. My name is Jesse Webb.
I graduated from the University of Utah in 1998 with a degree in finance. I’ve spent more than two decades (Good Lord, almost three decades) studying and trading markets.
Trading through the dot-com bubble of 99-02, the financial crisis of 07-08, and the volatility of COVID 2020.
Pushing 30 years of this hot mess called financial markets, with battle scars to prove it.
My focus here on Substack centers on a rules-based equity model built around momentum, capital rotation, and disciplined risk management.
The objective isn’t to win every trade — it’s to control drawdowns, stay aligned with strong trends, and compound steadily over time.
It was born out of my early years using only William O’Neil’s Investor’s Business Daily momentum model.
I love the CAN SLIM model, and the Momentum Edge Entry Model is loosely based on it.
The model is fully based on the logic that companies (stocks) are always looking for demand, so let’s just focus on the ones that have it.
It is the model I have had the most consistency with over the years.
Just a simple, demand-based, long-only stock trading plan and that is why I highlight the model here on substack.
It works and it’s easy to learn for anyone.
I really love the Substack app and platform for a few reasons. The audience and fellow creators.
There is some amazing talent in all areas of life on this platform.
I love the app for the audio reader as well. I listen to the reports read to me on my walks each night. I learn so much by doing that. You should try it if you haven’t.
I love learning about the companies I post about. So many cool, brilliant people making our world amazing.
I’m always blown away and grateful for such people who risk it all to make their vision a reality.
This substack is focused on one core model. The first principles of markets — supply and demand.
Every market participant may have different reasons for determining what is “high” or “low,” but those reasons matter less than the fact that participants can only do two things with those reasons: buy or sell.
They must be positioned on either the supply side or the demand side of the auction. Markets are simply auctions. The market doesn’t care or keep track of anyone’s reasons for placing a trade.
If there are more buyers (demand) then sellers (supply) a stock goes up. More buyers had more reasons to buy. It doesn’t really matter what the reasons are.
If there are more sellers (supply) than buyers (demand) a stock goes down. More sellers had more reasons to sell. That’s really all you need to know.
This Substack focuses on process: defined entries, predefined exits, position sizing, and understanding where institutional demand is showing up in price.
It is designed for routine and repetition.
Most times it’s boring as hell, but that’s what creates systematic muscle memory. You have to put in the reps of doing the same thing over and over and over.
Follow along at first. Paper trade it. Prove to your self you can follow a process.
By following a process you will learn more than you realize. These are real trade executions we manage every day here. Performance
I do my best to avoid opinions. Instead, I like to focus on price, systems, structure, rules, and what is called “the now moment opportunity flow.”
Every second the market is open, there are opportunities. Are we aware of them? Do we know how to look for them?
Do we know what we are looking for? Are we distracted? Are we impatient? Are we naive? Are we arrogant?
Trading is about learning to think in probabilities and preparation. We must be prepared if we want to partake.
Expectations often ruin traders, so my core expectation is simple: anything can happen.
When anything does happen (and it always does), my expectations are then met, and there is no need for an emotional response.
Markets reward discipline — and the market is always right.
Everything I publish here reflects that belief.
You will find the performance of Trendcyle Daily portfolio that is managed for paid subscribers here. Performance
Scroll to the bottom of that page to see current cash levels, capital utilization and recent closed out trades.
You can also go here to get the full rundown. Getting Started Checklist.
I look forward to sharing my journey, and skill set and helping your stock trading however I can. I'm a dad of six kids, and family is my greatest joy.
I’m an average guy who loves the opportunities and personal refinement trading financial markets brings to me daily.
I always want to improve and this substack journal and trade plan helps me stay sharp as I provide value to you.
Thank you for being here. It is my pleasure. My intent is to always make it worth your time.
Lets Get Started
Best,
Jesse
At the heart of the system is a simple but powerful idea:
Buy strength, ride momentum, and lock in gains on the way up.
We focus exclusively on fast-moving, uptrending stocks that meet three key conditions:
Strong uptrend confirmed on daily chart
Bullish signal bar closes in the momentum zone (see below)
Volume expands, confirming institutional demand
This is a simple, demand-based stock trading method — identifying where institutional demand (buying) is occurring and then jumping on board.
Imagine setting up your trades in minutes, then coming back to see your plan already working — because you knew exactly where the big money was flowing.
A Proven Stock Trading Framework
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Newsletter content related to stock market analysis.
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Kaysville UT, 84037
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