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How To Write A Razor-Sharp Category POV
Can you believe the formula comes from these guys?
Oct 22, 2024
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Chris Guest
12
8
9
Most Popular
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The Great Sobering Of 2024: A Look Ahead For AI Startups
Jan 6, 2024
•
Chris Guest
4
1
3
AI Answer Engines Are Eating The Search Engine World
Jan 25, 2024
•
Chris Guest
10
5
6
How Category Designers Unlock Killer Category Names
Oct 7, 2024
•
Chris Guest
13
6
The Traction-Native Startup Way
Apr 2, 2024
•
Chris Guest
7
8
9
Category Design
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How To Write A Razor-Sharp Category POV
Can you believe the formula comes from these guys?
Oct 22, 2024
•
Chris Guest
12
8
9
How Category Designers Unlock Killer Category Names
I can’t tell you if your category name is right or wrong (But my process can)
Oct 7, 2024
•
Chris Guest
13
6
The Greatest Debate In Positioning, Abridged.
Should you really create a new category? Or just win an existing one? (Hint: it’s a false choice)
Sep 4, 2024
•
Chris Guest
10
4
8
AI
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Never Mind The Hype Cycle
It explains nothing about AI or any other technology; it's just human behavior
Sep 17, 2024
•
Chris Guest
8
3
6
Why Are LLMs Already On A Race To The Bottom?
And What Can This Teach You About Positioning Your Product?
May 28, 2024
•
Chris Guest
6
2
3
AI Isn't Just Disruptive, It's Discontinuous
This Has Significant Implications for How You Market It.
Feb 8, 2024
•
Chris Guest
3
3
1
Methodology
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Traction Design
Scalable Traction By Design For Startups In The Age of AI
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