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Discover Groupe GM's latest innovations, news and press releases.
Eco-friendly cotton pads and cotton swabs with natural packaging labeled 0% plastic, displayed with cotton flowers

Sustainable hospitality starts here

Groupe GM, the international leader in guest amenities, is marking Earth Month by addressing one of the hospitality sector’s biggest challenges: the environmental impact of waste. The hospitality industry generates a startling 150 million tons of plastic waste annually, much of which comes from food and drink consumption, bathroom toiletries, and laundry packaging. As modern travellers increasingly seek out hotels that prioritize sustainability, it is crucial for hospitality businesses to adopt eco-conscious solutions.
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Algotherm Ocean Spa product range including shampoo, conditioner, shower gel, and soap displayed on glass stands with a green background

Experience ocean-inspired luxury with the Groupe GM and Algotherm hotel collection

Since 1962, Algotherm has harnessed the power of marine ingredients to develop innovative skincare solutions that remineralise and regenerate the skin. Today, the brand takes its expertise to the next level by integrating high-performance, clinically recognized ingredients inspired by aesthetic medicine. This expert heritage now comes to life in a hotel line that transforms every guest’s.
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Set of amber bottles and skincare products labeled ‘Compagnie de Provence’ arranged on a turquoise background with a lotus stem and citrus fruit.

Groupe GM and Compagnie de Provence unite to redefine hotel amenities bringing provençal elegance

Groupe GM, the global leader in premium guest amenities, proudly announces a new exclusive hotel line in collaboration with the iconic French brand Compagnie de Provence. Combining Groupe GM’s worldwide reach and unmatched hospitality expertise with Compagnie de Provence’s Provençal heritage, the collection reflects a shared vision of authenticity and refined simplicity.
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Isula Parfums body care products including shampoo, shower gel, lotion and conditioner displayed on rocks with sea view

Groupe GM and Isula join forces to launch an authentic and sustainable hotel line

Isula embodies a unique olfactory journey, born from the collaboration of Stéphanie, driven by a deep love of her native Corsica, and Paolo, a Tuscan economist turned perfumer driven by his passion for the island. Founded in 2007 and enriched by their union in 2016, the brand reflects a fusion of the rich heritage of Corsica and Tuscany with flourishing creativity.
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Cinq Mondes Paris skincare products (shampoo, liquid soap, cleansing gel, and bar soap) displayed on a wooden shelf

Experience exceptional care with Groupe GM and Cinq Mondes’ Hotel line

The Cinq Mondes hotel line is infused with Citron Bahia, an aromatic and refreshing fragrance created by perfumer Olivia Giacobetti. At its heart, lemon pulp and leaves blend with coconut water, lifted by a vibrant citrus note. A warm cedar wood base anchors the composition, evoking the lush purity of Amazon waterfalls. This signature scent offers guests a serene yet invigorating sensory journey.
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Alqvimia spa products including shampoo, hand and body wash, and soap displayed with natural stone and wood decor

Refresh the guest experience the spring with the Alqvimia and Groupe GM hotel line

Groupe GM, the international leader in guest amenities, is marking the start of spring by highlighting its hotel line with Alqvimia, a Catalonian brand that is a pioneer in natural wellness. Spring marks a fresh beginning and a chance to reconnect with the beauty and spirit of nature. The Alqvimia hotel line is an exclusive collection inspired by the brand’s heritage of craftsmanship and its connection to nature.
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Hei Poa sun care products including SPF 50 sunscreen, after-sun gel, and monoi oil displayed on sand at the beach

Elevate Summer Stays and Pamper Your Guests with the Hei Poa and Groupe GM Sun Care Hotel Line

As the holiday season approaches, Hei Poa brings its expertise in Polynesian beauty rituals to the hotel world with a luxurious, ocean-safe, and hydrating SPF 50 sun care formula. Designed for long-lasting protection, these products allow guests to enjoy carefree moments at the beach, poolside, or exploring summer destinations.
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A minimalist arrangement of myBlend SPA products including conditioner, body lotion, and soap, displayed in white packaging with soft natural light and shadows on a neutral background.

Indulge in responsible luxury with Groupe GM and myBlend’s new hotel amenity collection

Founded by Dr Olivier Courtin and part of Groupe Clarins, myBlend is a prestigious beauty house that seamlessly integrates innovation, wellness, and a holistic approach. Dr. Courtin believes that true beauty reflects a harmonious balance between the skin, body, and mind. The brand is committed to providing sensorial and memorable rituals that enhance well-being and rejuvenate both body and mind.
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Alleria Mine Perfume Lab bath product lineup displayed in a dimly lit setting, including a large shower gel bottle, liquid soap pump, a small tube, and a boxed soap, with warm bokeh lights creating a cozy, refined atmosphere.

Groupe GM announces a new collaboration with esteemed perfume brand MINE PERFUME LAB

The international leader in the guest amenity industry, Groupe GM is proud to announce its collaboration with the esteemed fragrance house MINE PERFUME LAB. Known for its exceptional quality products, artisanal influences and handmade Italian craftsmanship, MINE PERFUME LAB joins forces with Groupe GM to introduce an exclusive hotel line designed to enhance the guest experience...
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Fragonard Figuer Fleur bath products displayed on a wooden surface with fresh figs and fabric, including a shower gel bottle, shampoo pump, and soap bar, set against a textured background with soft, natural lighting.

Groupe GM announces a new collaboration with esteemed French fragrance house Fragonard

The international leader in the guest amenity industry, Groupe GM is proud to announce its collaboration with the esteemed fragrance house Fragonard. Known for its rich heritage in perfumery, exceptional quality products, and quintessential French craftsmanship, Fragonard joins forces with Groupe GM to introduce two exclusive hotel lines.
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Typology skincare and haircare products displayed with wall-mounted dispensers

Groupe GM partners with esteemed French skincare brand Typology to create its first hotel line

Typology, a pioneer in skincare, has entrusted Groupe GM with the development of its first-ever hotel line. This new hotel line mirrors Typology’s commitment to sustainability, combining clean formulations with eco-friendly packaging that showcases the brand’s minimalistic aesthetics and respectful ingredients.
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Memo Paris Irish Leather hotel amenities including body lotion, shampoo, conditioner and soap displayed on marble bathroom counter

Groupe GM partners with luxury fragrance house MEMO Paris create a new luxury hotel line

The international leader in the guest amenity industry, Groupe GM is proud to announce its collaboration with the esteemed luxury fragrance house MEMO Paris. This partnership marks Memo’s first collaboration with Groupe GM, creating a hotel line that highlights its unique fragrances and luxurious designs.
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Cologne Indélébile body wash bottle with pump, bath foam tube, and wrapped soap displayed on a wooden surface, highlighted by warm lighting and a minimalist beige background.

Groupe GM and Editions de Parfums Frédéric Malle introduce their second amenity line with sustainability in mind

Groupe GM, the world leader in sustainable hotel amenities announced the launch of their second hotel amenity line in collaboration with Editions de Parfums Frédéric Malle, the publishing house for the industry’s best perfume designers. After the successful launch of the EDPFM Eau De Magnolia hotel line, Groupe GM releases Cologne Indelebile.
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Trussardi bath and body product lineup displayed on a wooden countertop in a minimalist bathroom setting, including a wall-mounted shampoo bottle, body lotion pump, small tubes, and a boxed soap next to a white sink and round mirror.

Groupe GM announces collaboration with Trussardi for a sustainable luxury amenity line

Global guest amenity leader Groupe GM unveils a remarkable partnership with Trussardi, the iconic Italian lifestyle brand, to introduce an amenity collection that is a harmonious blend of luxury, sustainability, and Italian flair. Trussardi’s journey from a leather glove manufacturer in 1911 to a symbol of elegant yet contemporary Milanese lifestyle is a story of innovation and irreverence.
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Keiji Memory of Senses body lotion bottle in the foreground with two matching green-toned bottles softly blurred in the background, set against a bright minimalist backdrop with soft natural shadows and plant leaves.

Groupe GM unveils the relaunch of its Keiji amenity line

The international leader in the guest amenity industry, Groupe GM has relaunched one of its top-selling brands Keiji, with a whole new design of its line and an emphasis on sustainability. For thousands of years, numerous civilizations have explored the secrets of fragrances and essential oils. This ancient knowledge, source of natural well-being, is also known as aromatherapy and serves as inspiration for the Keiji amenity line.
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Gemology Cosmetics Paris skincare products arranged on a white marble surface, including a liquid soap pump bottle, body lotion tube, bath and shower gel tube, and a textured soap bar, surrounded by decorative mineral stones.

Groupe GM announces the relaunch of its’ collaboration with Gemology Cosmetics Paris

Passionate about beauty and precious stones, Chrystelle Lannoy, the founder of Gemology, had the intuition to test the cosmetic virtues of minerals. 13 years ago, she commissioned talented researchers to work on the active principles of the stones, to extract all their richness and power. Gemology was able to unveil a secret buried in the heart of minerals. Since then, their laboratories have been exploring...
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Three Damana cosmetic pump bottles displayed on a rustic wooden surface outdoors, including body lotion, cleansing gel, and body and hair gel, with natural elements and a folded towel nearby.

Groupe GM announces a relaunch of its’ DAMANA® amenity line

The sun and the garrigue, the bastide villages surrounded by lavender fields stretching as far as the eye can see, the strident chirping of the cicadas… It is because he fell under the spell of the Mediterranean region and the fruits of its land, especially its olives, that Laurent Marchand, president of Groupe GM, market leader in hotel amenity products, was motivated to create and provide amenities...
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Editions de Parfums Frédéric Malle Eau de Magnolia products arranged on a wooden tray, featuring multiple red tubes (body wash and body lotion) alongside a wrapped round soap with a red label, set against a clean, minimalist background.

Groupe GM announces the relaunch of its’ collaboration with the prestigious perfume house: Editions de Parfums Frédéric Malle

The international leader in the guest amenity industry, Groupe GM has relaunched its’ luxurious amenity line in partnership with Editions de Parfums Frédéric Malle. Frédéric Malle is an iconic French perfume expert. He was born into a family of industrialists, artists and perfumers. His grandfather, Serge Heftler-Louiche, founded Parfums Christian Dior...
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Lineup of NUXE Paris Rêve de miel products arranged on a light background, including face and body cleansing gel, shampoo, hair conditioner, body lotion, and hair and body cleansing gel in amber and beige bottles.

Groupe GM and NUXE expand their line of Rêve de Miel® amenities

Groupe GM, the international leader in hotel amenities, is renewing its hotel line from internationally renowned French brand NUXE. Celebrating their active collaboration since 2013, this specially tailored amenity range will be available worldwide thanks to Groupe GM’s extensive distribution network. The line, called Rêve de Miel®, is composed of products subtly enriched and scented with honey.
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Pascal Morabito travel-size shower gel, shampoo, and conditioner arranged on a wooden tray beside a modern shower fixture.

Groupe GM announces a relaunch of the Pascal Morabito amenity line

Groupe GM, a leading international player in the guest amenity sector, has announced the relaunch of the iconic Pascal Morabito Contemporary hotel line. Redesigned to better reflect Groupe GM’s sustainability goals, this specially tailored product range will be available worldwide thanks to Groupe GM’s extensive distribution network. The two companies have worked together to reimagine the popular hotel line.
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Phytomer bath products arranged on a bathroom shelf with a blurred ocean view in the background.

Groupe GM announces its new partnership with Phytomer

Groupe GM, international leader in hotel amenities, is proud to announce a new partnership with Phytomer. Phytomer is the story of three generations and each one is driven by the same dream: offer the skin the sea’s most incredible benefits. For 50 years, Phytomer has been transforming the sea into skincare to better reveal the beauty of women and men. . The world’s most beautiful spas have chosen to offer...
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Clarins hand wash bottle mounted beside a modern sink, displayed in a clean, minimalist bathroom setting.

Groupe GM announces a relaunch of the Clarins amenity line

Groupe GM, the international leader in hotel amenities, has announced the relaunch of the Clarins hotel line, perfumed with the iconic Eau Dynamisante. Redesigned to better reflect Groupe GM’s sustainability goals, this specially tailored product range will be made available worldwide thanks to Groupe GM’s extensive distribution network. It all began in the first Clarins Institute on rue Tronchet, Paris.
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Bienvenue Paris hair and body care products arranged on a bathroom counter with folded towels and amenity sachets.

Groupe GM, key player in the hotel amenities industry, celebrates 50 years of business success

Since the very beginning, Groupe GM has been a pioneer within the amenities industry, creating the concept of branded amenities for hotels. Today, the group is celebrating Bienvenue, their first hotel amenity brand which is now over 45 years old, and simultaneously, the first collection of cosmetic products designed in France for the hotel industry specifically. Groupe GM is happy to pay tribute to Bienvenue.
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Anne Semonin “Mémoires d’Été” hand wash, body lotion, and shampoo displayed by a sink with citrus fruits and greenery.

Groupe GM launches new Anne Sémonin amenities line: “Mémoires d’été”

Groupe GM, a leading international amenity provider, is launching a new hotel line with the renowned Anne Sémonin brand. Celebrating their active collaboration since 2010, this specially tailored amenity range will be made available worldwide. Called “Mémoires d’été”, the new hotel line is eco-designed to be fully in line with Groupe GM’s Care About Earth programme.
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Omnisens Paris “Thé Tonique” hair and body gel bottle mounted on a tiled bathroom wall with soft floral elements in the foreground.

Groupe GM launches new Omnisens amenities line after 12 years of partnership

Groupe GM, one of the leading international amenities providers, is launching a new hotel line with the distinguished Omnisens brand. Celebrating collaboration together since 2009, this specially tailored amenity range will be made available worldwide thanks to Groupe GM’s extensive distribution network. The new line is inspired by the Fraicheur Tonique range and enriched with white tea extracts.
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Damana solid toiletry products arranged on a rustic wooden surface, with boxed soaps beside a metal bucket and folded towel.

Groupe GM Launches New DAMANA® Solid Range

As part of its ‘Care About Earth’ program, Groupe GM, the world leading player in the hotel amenity industry is launching the first solid amenity bath line branded Damana® Earth & Sun. The Damana® Earth & Sun Solid Range is enriched with aromatic plant extracts and celebrates the Mediterranean nature. DAMANA® is a Groupe GM brand, well known for its simplicity and happiness. The DAMANA® Solid Range is a vegan amenity line, formulated with natural origin ingredients.
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Hopscotch System Europe
Joanne Burban
jburban@hopscotch.one
+44 20 3372 9408

Camille Gachet
cgachet@hopscotch.one
+353 (1) 556 9729

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