The way your customers search just changed. They're no longer just typing into Google, they're asking ChatGPT, Claude, and Perplexity to find businesses like yours. And if those AI tools don't know who you are, you're invisible to that buyer. There's no page two anymore. There's one answer, and you're either in it or you're…

If your business has relied on the same SEO playbook for years, it is time to face an uncomfortable truth: how buyers find businesses has changed more in the last 18 months than it did in the previous two decades. As a result, the tactics businesses have relied on to improve search rankings may not…