{"id":1172,"date":"2025-12-19T06:10:51","date_gmt":"2025-12-19T06:10:51","guid":{"rendered":"https:\/\/toolpress.net\/?post_type=docs&#038;p=1172"},"modified":"2026-01-16T17:36:24","modified_gmt":"2026-01-16T11:51:24","password":"","slug":"knowledge-graph-settings","status":"publish","type":"docs","link":"https:\/\/toolpress.net\/documentation\/knowledge-graph-settings\/","title":{"rendered":"Knowledge Graph Settings"},"content":{"rendered":"\n<p>In this section, we\u2019ll focus on the Knowledge Graph tab of the <a title=\"Swift Rank\" href=\"https:\/\/toolpress.net\/swift-rank\/\">Swift Rank<\/a> Schema plugin and explain how each setting works. You\u2019ll learn how to configure Knowledge Graph options to define your entity information, strengthen your Knowledge Graph, and ensure your structured data is accurate and consistent across your website.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Settings<\/strong><\/h2>\n\n\n\n<p>Navigate to Swift Rank<strong>\u2192 <\/strong>Settings<strong>\u2192 <\/strong>&nbsp;Knowledge Graph.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"324\" src=\"https:\/\/toolpress.net\/wp-content\/uploads\/2025\/12\/image-242-1024x324.png\" alt=\"click on the knowledge graph tab\" class=\"wp-image-2478\" style=\"border-width:1px\" title=\"\" srcset=\"https:\/\/toolpress.net\/wp-content\/uploads\/2025\/12\/image-242-1024x324.png 1024w, https:\/\/toolpress.net\/wp-content\/uploads\/2025\/12\/image-242-300x95.png 300w, https:\/\/toolpress.net\/wp-content\/uploads\/2025\/12\/image-242-768x243.png 768w, https:\/\/toolpress.net\/wp-content\/uploads\/2025\/12\/image-242.png 1354w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Now configure your knowledge graph fields.<\/p>\n\n\n\n<p>First, we have the Schema Type that have options to choose from <strong>organization<\/strong> for companies, <strong>Person<\/strong> for individual creators, or <strong>Local Business<\/strong> for businesses with a physical location.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"791\" height=\"217\" src=\"https:\/\/toolpress.net\/wp-content\/uploads\/2025\/12\/image-65.png\" alt=\"Schema Type in swift rank\" class=\"wp-image-1173\" style=\"border-width:1px\" title=\"\" srcset=\"https:\/\/toolpress.net\/wp-content\/uploads\/2025\/12\/image-65.png 791w, https:\/\/toolpress.net\/wp-content\/uploads\/2025\/12\/image-65-300x82.png 300w, https:\/\/toolpress.net\/wp-content\/uploads\/2025\/12\/image-65-768x211.png 768w\" sizes=\"auto, (max-width: 791px) 100vw, 791px\" \/><\/figure>\n\n\n\n<p>Then the organization type lets you select a more specific classification, improving accuracy and SEO relevance. Options include NGOs, government agencies, business corporations, educational institutions, and more.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"784\" height=\"389\" src=\"https:\/\/toolpress.net\/wp-content\/uploads\/2025\/12\/image-68.png\" alt=\"pick up the organization type in swift rank\" class=\"wp-image-1176\" style=\"border-width:1px\" title=\"\" srcset=\"https:\/\/toolpress.net\/wp-content\/uploads\/2025\/12\/image-68.png 784w, https:\/\/toolpress.net\/wp-content\/uploads\/2025\/12\/image-68-300x149.png 300w, https:\/\/toolpress.net\/wp-content\/uploads\/2025\/12\/image-68-768x381.png 768w\" sizes=\"auto, (max-width: 784px) 100vw, 784px\" \/><\/figure>\n\n\n\n<p>Next,You can add your website name directly or use <strong>Insert Variables<\/strong> to automatically pull the site name defined during your site setup. By default, the stored site name is available here, and you can switch to predefined or custom options if you want to override it.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"827\" height=\"561\" src=\"https:\/\/toolpress.net\/wp-content\/uploads\/2025\/12\/image-71.png\" alt=\"you can put your site name manually or use insert variables \" class=\"wp-image-1179\" style=\"border-width:1px\" title=\"\" srcset=\"https:\/\/toolpress.net\/wp-content\/uploads\/2025\/12\/image-71.png 827w, https:\/\/toolpress.net\/wp-content\/uploads\/2025\/12\/image-71-300x204.png 300w, https:\/\/toolpress.net\/wp-content\/uploads\/2025\/12\/image-71-768x521.png 768w\" sizes=\"auto, (max-width: 827px) 100vw, 827px\" \/><\/figure>\n\n\n\n<p><strong><em>Note: <a href=\"https:\/\/toolpress.net\/documentation\/dynamic-variables-in-swift-rank\/\" target=\"_blank\" rel=\"noreferrer noopener\">Insert Variables (Applicable to All Fields)<\/a><\/em><\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"is-style-text-annotation is-style-text-annotation--1\">The <strong>Insert Variables<\/strong> option allows you to automatically use predefined site data\u2014such as site name, logo, or URL\u2014already configured in your website settings. By default, these values are available for quick selection, but you can also switch to custom input if you need to override them.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>URL<\/strong><\/h3>\n\n\n\n<p>This field defines the official website URL associated with your schema entity. It should point to your primary domain or a relevant page that represents your organization, person, or business. You can enter the URL manually or use <strong>Insert Variables<\/strong> to automatically pull the site URL configured during your site setup.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Description<\/strong><\/h3>\n\n\n\n<p>The Description field allows you to provide a brief summary of your website, brand, or business. This helps search engines better understand what your site represents. You can write a custom description or use predefined variables to dynamically insert existing site information.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Logo<\/strong><\/h3>\n\n\n\n<p>Use this field to add your official site or brand logo. By default, you can insert the logo already set in your website settings using variables. This ensures consistency across your site and helps search engines visually associate your brand in rich results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Phone<\/strong><\/h3>\n\n\n\n<p>Add your primary contact phone number in a standard, international format. This information may be used by search engines to display contact details in enhanced search results, especially for organizations and local businesses.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Email<\/strong><\/h3>\n\n\n\n<p>Enter a valid business or contact email address. This helps establish trust and provides an additional point of reference for search engines when understanding your entity\u2019s identity.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Street Address<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"849\" height=\"413\" src=\"https:\/\/toolpress.net\/wp-content\/uploads\/2025\/12\/image-282.png\" alt=\"add your street address\" class=\"wp-image-2711\" style=\"border-width:1px\" title=\"\" srcset=\"https:\/\/toolpress.net\/wp-content\/uploads\/2025\/12\/image-282.png 849w, https:\/\/toolpress.net\/wp-content\/uploads\/2025\/12\/image-282-300x146.png 300w, https:\/\/toolpress.net\/wp-content\/uploads\/2025\/12\/image-282-768x374.png 768w\" sizes=\"auto, (max-width: 849px) 100vw, 849px\" \/><\/figure>\n\n\n\n<p>This field captures the physical street address of your business or organization. It is especially important when using <strong>Local Business schema<\/strong>, as it helps search engines associate your business with a real-world location.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>City<\/strong><\/h3>\n\n\n\n<p>Specify the city where your business or organization is located. This information supports accurate local relevance and improves visibility in location-based search results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>State \/ Region<\/strong><\/h3>\n\n\n\n<p>This field specifies the state or region where your business or organization operates. It strengthens geographic relevance and helps search engines accurately associate your entity with a specific location.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Postal Code<\/strong><\/h3>\n\n\n\n<p>Enter the official postal or ZIP code for your address. This detail improves location accuracy and is especially important for local SEO and map-based search results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Country<\/strong><\/h3>\n\n\n\n<p>Select the <strong><em><a href=\"https:\/\/countrycode.org\/\" target=\"_blank\" rel=\"noopener\">country&#8217;s ISO code <\/a><\/em><\/strong>where your business or organization is based. For example if you have business in canada you can pick its ISO code and paste in country field. Providing the correct country&#8217;s ISO ensures your schema aligns with international search standards and improves regional targeting.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Save Changes<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"837\" height=\"449\" src=\"https:\/\/toolpress.net\/wp-content\/uploads\/2025\/12\/image-283.png\" alt=\"click on save changes\" class=\"wp-image-2713\" style=\"border-width:1px\" title=\"\" srcset=\"https:\/\/toolpress.net\/wp-content\/uploads\/2025\/12\/image-283.png 837w, https:\/\/toolpress.net\/wp-content\/uploads\/2025\/12\/image-283-300x161.png 300w, https:\/\/toolpress.net\/wp-content\/uploads\/2025\/12\/image-283-768x412.png 768w\" sizes=\"auto, (max-width: 837px) 100vw, 837px\" \/><\/figure>\n\n\n\n<p>Once all details are filled in, click <strong>Save Changes<\/strong> to apply your settings. The plugin will automatically generate and update the Knowledge Graph schema across your site based on this information. <\/p>\n\n\n\n<p>Right-click anywhere on the page and select <strong>View Page Source<\/strong> to open the source code.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"434\" src=\"https:\/\/toolpress.net\/wp-content\/uploads\/2025\/12\/image-72.png\" alt=\"right click with your mouse and click on view page source \" class=\"wp-image-1180\" style=\"border-width:1px\" title=\"\" srcset=\"https:\/\/toolpress.net\/wp-content\/uploads\/2025\/12\/image-72.png 1024w, https:\/\/toolpress.net\/wp-content\/uploads\/2025\/12\/image-72-300x127.png 300w, https:\/\/toolpress.net\/wp-content\/uploads\/2025\/12\/image-72-768x326.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>All the details entered in these fields are reflected here, ensuring the schema accurately represents the information you\u2019ve provided. This confirms that your settings are correctly applied and used in the generated schema output.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"1021\" height=\"505\" src=\"https:\/\/toolpress.net\/wp-content\/uploads\/2025\/12\/image-73.png\" alt=\"the fields we entered are reflected here successfully in the schema section.\" class=\"wp-image-1181\" style=\"border-width:1px\" title=\"\" srcset=\"https:\/\/toolpress.net\/wp-content\/uploads\/2025\/12\/image-73.png 1021w, https:\/\/toolpress.net\/wp-content\/uploads\/2025\/12\/image-73-300x148.png 300w, https:\/\/toolpress.net\/wp-content\/uploads\/2025\/12\/image-73-768x380.png 768w\" sizes=\"auto, (max-width: 1021px) 100vw, 1021px\" \/><\/figure>\n\n\n\n<p>After configuring these settings, click the <strong>Save Changes<\/strong> button to apply them across your website. The updated schema settings will take effect immediately, although search engines may require some time to recrawl and reflect the changes in search results.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this section, we\u2019ll focus on the Knowledge Graph tab of the Swift Rank Schema plugin and explain how each setting works. You\u2019ll learn how to configure Knowledge Graph options to define your entity information, strengthen your Knowledge Graph, and ensure your structured data is accurate and consistent across your website. Settings Navigate to Swift [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"swift-rank-documentation","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"progress_planner_page_todos":"","footnotes":""},"doc_category":[64,23],"doc_tag":[],"progress_planner_page_types":[],"class_list":["post-1172","docs","type-docs","status-publish","hentry","doc_category-settings","doc_category-swift-rank"],"year_month":"2026-04","word_count":716,"total_views":0,"reactions":{"happy":0,"normal":0,"sad":0},"author_info":{"name":"ToolPress Editor","author_nicename":"toolpress-editor","author_url":"https:\/\/toolpress.net\/author\/toolpress-editor\/"},"doc_category_info":[{"term_name":"Settings","term_url":"https:\/\/toolpress.net\/docs-category\/settings\/"},{"term_name":"Swift Rank","term_url":"https:\/\/toolpress.net\/docs-category\/swift-rank\/"}],"doc_tag_info":[],"acf":[],"_links":{"self":[{"href":"https:\/\/toolpress.net\/wp-json\/wp\/v2\/docs\/1172","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/toolpress.net\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/toolpress.net\/wp-json\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/toolpress.net\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/toolpress.net\/wp-json\/wp\/v2\/comments?post=1172"}],"version-history":[{"count":13,"href":"https:\/\/toolpress.net\/wp-json\/wp\/v2\/docs\/1172\/revisions"}],"predecessor-version":[{"id":2714,"href":"https:\/\/toolpress.net\/wp-json\/wp\/v2\/docs\/1172\/revisions\/2714"}],"wp:attachment":[{"href":"https:\/\/toolpress.net\/wp-json\/wp\/v2\/media?parent=1172"}],"wp:term":[{"taxonomy":"doc_category","embeddable":true,"href":"https:\/\/toolpress.net\/wp-json\/wp\/v2\/doc_category?post=1172"},{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/toolpress.net\/wp-json\/wp\/v2\/doc_tag?post=1172"},{"taxonomy":"progress_planner_page_types","embeddable":true,"href":"https:\/\/toolpress.net\/wp-json\/wp\/v2\/progress_planner_page_types?post=1172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}