Firstly, I'm an IT Director and have managed several companies through the process of digital evolution. These companies are typically transitioning from legacy systems to new platforms and in the process, rediscovering the core values and energy that originally went into establishing the company in the first place. The passion for me is exploring the business narrative from early inception, through the innovation arc to establishing a prosperous and successful company with all the determination and grit. Those stories represent a heritage that most are trying to preserve and maintain. In my work, I get to steer the narrative into the future and help sustain these great businesses by helping them redefine and reinvigorate the company.

The challenge is straddling the technology and operations side along with the change management implications. Often these pivot points are areas of huge resistance. Often mature companies are riddled with complacency and refusing to acknowledge failing business models. The speed at which business models are reinvented now requires that companies implement digital strategies and change their mindset to act quickly or get disrupted in the current marketplace. The speed of this shift is staggering and understanding this dynamic in the context of the way the current business environment works is crucial.

Sunil has effectively simplified the process and outlined a roadmap that works as a sort of framework to assist in this process. He's captured the main elements of this new rapid business environment and how some big-name companies have embraced these new rules of survival and have weatherproofed themselves into the future.

It's a great read, well-paced and deep but not mired in details. The book outlines a practical way to approach strategy in this new paradigm and helps outline exactly what these successful companies are doing to reinvent themselves strategically and how incredibly successful companies can be if they do the work to rediscover themselves and the value they bring to customers.

The book offers a framework to guide a digital transformation in any business. Gupta offer use cases as examples of how ubiquitous and relevant a digital transformation can be an integral part of strategy.

Un libro que nos muestra como las nuevas tecnologías pueden impactar o mejorar nuestro negocio y la rentabilidad que este genera.

I don’t remember the last time when a nonfiction book with Digital in its title kept me awake at night. Driving Digital Strategy by Sunil Gupta did. This book is practical, comprehensive, actionable, insightful and immediately applicable irrespective of your industry or role. During my conversations with customer, organizations typically follow some combination of three strategies as Sunil explains:

1. Creating small, independent units or startups within the larger organization

2. Doing a series of digital experiments

3. Leveraging technology to cut costs and improve efficiency

All with limited success. Sunil provides a very simple and comprehensive framework for Reinventing business encompassing:

1. Reimagining your business (Scope, Business Model, Platform)

2. Reevaluating your value chain (R&D, Operations, Omnichannel)

3. Reconnecting with customers (Acquiring, Engaging, Measuring)

4. Rebuilding your organization (Transition, Organization Design, Skills / Talent)

If you are looking for latest and greatest in technology, you may need to look elsewhere. This is a book about business, strategy and results.

This is Sunil’s masterclass and Sunil is a gifted storyteller. As a Harvard Professor, his approach is case based. He will tell you stories after stories and as you are totally convinced, he tells another story.

I have used the quotes / instances / cases / approach in this book during most of my client meetings in the recent past and every single time, the message has resonated.

Easy read with lots of good cases and recommendations. The first part gives you a lot of examples of businesses that transformed themselves. As always some of those businesses did well and some did poorly (like GE). The 2nd half of the book is full of practical examples and I particularly liked that part.

This is a must read for leaders that want to understand their digital environment and how to take advantage of opportunities.

It's a good book for those who want to understand more digital marketing. Highly recommended book and great read for your business class as well.

Read this book over the Christmas break 2020 as COVID had pretty much put a break on most socializing. In hindsight, I should've heeded some of the feedback/reviews here and not bought this book. Or maybe my expectations werer too high given the title of the book, but it seemed as though the author started writing this some 8-10 years ago (there's an over abundance of references from that time period including the way Facebook, Snapchat, YouTube and Amazon are being discussed/referred to; but hardly a reference to Twitter, Instagram or even Tesla)--the digital landscape has changed vastly in the last 10 years, a whole lifetime in terms of digital technology initiatives--then forgot about the manuscript, only to hand it to a PhD student in 2016 or 2017, who then dusted off the manuscript, put some buzz words in--to get it published!

If you are really looking for a guide to re-imagine your business from a traditional to a digital DNA, you are better off looking elsewhere. I give this book 2 stars because there are some good examples from the earlier days of digital technology which have relevance in acquiring a historical perspective on digital strategy. But, if you have been in on digital all along, this book is essentially 'old wine in a new bottle'.

Amazing book to read, delivered in no time

This book gives a clear vision of digital transformation and is full of real life examples which help to easily picture the processes of this strategy.

Informative, educational; practical with interesting case studies. The examples generate ideas for potential application in other organizations and other environments

Cheio de exemplos de como as empresas estão lidando com os desafios do mundo digital.

Um guia que todo executivo deveria ler.

The thing I loved about the book is the varieties of the case studies to understand each section better. From different industries and brands, the author makes you sure to understand the subject. It is an easy to read peace not so technical while highlighting the important issues.