{"id":25387,"date":"2025-09-19T21:56:36","date_gmt":"2025-09-20T04:56:36","guid":{"rendered":"https:\/\/three29.com\/?post_type=case-study&p=25387"},"modified":"2025-09-21T22:22:14","modified_gmt":"2025-09-22T05:22:14","slug":"woden","status":"publish","type":"case-study","link":"https:\/\/three29.com\/case-study\/woden\/","title":{"rendered":"Woden"},"content":{"rendered":"\n
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Woden Website Redesign<\/h1>\n<\/div>\n\n\n\n
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Project Overview<\/h2>\n<\/div>\n\n\n\n
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In 2024, Woden<\/a><\/strong>, a narrative strategy agency that helps brands articulate complex ideas through storytelling, partnered with Three29 for a complete website redesign. Woden\u2019s previous site did not clearly communicate its services, struggled to generate traffic, and lacked the polish needed to reflect its reputation in the branding and strategy industry.<\/p>\n\n\n\n

The primary goal of the redesign was to create a site that both prospective clients and internal stakeholders could be proud of. The site needed to quickly explain Woden\u2019s value, reduce friction for B2B decision makers, and support ongoing content-driven marketing.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Outcomes<\/h2>\n\n\n\n

The collaboration between Three29 and Woden produced clear outcomes:<\/h2>\n\n\n\n
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Clarified Messaging and Positioning<\/h3>\n\n\n\n

The new site highlights Woden\u2019s core offering of strategic narrative development in a way that resonates with executives and technical industries.<\/p>\n<\/div>\n\n\n\n

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Modern, Custom Website Design<\/h3>\n\n\n\n

The redesign established a distinctive digital identity that elevates Woden\u2019s brand and ensures consistency across pages and content types.<\/p>\n<\/div>\n\n\n\n

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Client-Centered Experience<\/h3>\n\n\n\n

Navigation and layout were streamlined for simplicity, with clear calls to action, an engaging case study archive, and a blog system that reinforces Woden\u2019s role as a thought leader.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Project Scope<\/h2>\n<\/div>\n\n\n\n
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This website redesign project included:<\/p>\n\n\n\n

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  • Strategic Planning<\/strong>: A full review of goals, competitors, and target audience to shape the direction of the site.<\/li>\n\n\n\n
  • Content Realignment<\/strong>: Blogs, case studies, and press materials were organized into a structured system that improves discoverability and readability.<\/li>\n\n\n\n
  • Custom Design System<\/strong>: Reusable modules and page templates were created to highlight Woden\u2019s services, expertise, and thought leadership.<\/li>\n\n\n\n
  • Training and Support<\/strong>: Woden\u2019s team received training to ensure they could confidently manage content updates after launch.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n
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    How We Made It Happen<\/h2>\n<\/div>\n\n\n\n
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    Discovery Phase:<\/strong> We began with workshops and intake sessions to understand Woden\u2019s business, challenges, and goals. The discovery confirmed that the old site was not effectively communicating what Woden does and was underutilized as a marketing tool. The priorities were clear: clarify the story, improve user engagement, and build a site that reflected the company\u2019s credibility.<\/p>\n\n\n\n

    Design Phase:<\/strong> The design process emphasized clarity and professionalism. Key modules included storytelling sections, customer highlights, testimonials, and thought leadership content. The visual approach balanced modern simplicity with bold elements to capture attention and build trust with decision makers.<\/p>\n\n\n\n

    Development Phase:<\/strong> A new site architecture was built to support Woden\u2019s marketing efforts long term. Case studies, blogs, and landing pages were structured to drive engagement and conversions. The site was also designed to scale easily as Woden continues to grow.<\/p>\n\n\n\n

    Testing and Launch:<\/strong> The site was reviewed in a staging environment to ensure functionality, responsiveness, and usability across devices. Feedback from Woden\u2019s team was incorporated before launch, and training was provided so staff could take ownership of ongoing updates.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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    Results<\/h2>\n<\/div>\n\n\n\n
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    This collaboration between Three29 and Woden resulted in:<\/p>\n\n\n\n

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    • A modern, professional website that reflects Woden\u2019s position as a leader in brand storytelling.<\/li>\n\n\n\n
    • Streamlined navigation and modular design that support ongoing marketing and content efforts.<\/li>\n\n\n\n
    • A scalable platform that Woden\u2019s team can confidently manage internally.<\/li>\n\n\n\n
    • Improved alignment between digital presence and brand positioning.<\/li>\n<\/ul>\n\n\n\n

      Through a blend of storytelling, design, and content structure, Woden now has a digital platform that reflects the power of its narrative-driven approach. The site not only looks modern and professional, it reinforces Woden\u2019s reputation, engages decision makers with clarity, and positions the brand for continued growth in a competitive market.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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