{"id":10095,"date":"2020-12-08T13:43:07","date_gmt":"2020-12-08T13:43:07","guid":{"rendered":"https:\/\/threads.cloud\/?p=10095"},"modified":"2020-12-08T13:43:07","modified_gmt":"2020-12-08T13:43:07","slug":"introducing-threads-analytics","status":"publish","type":"post","link":"https:\/\/threads.cloud\/introducing-threads-analytics\/","title":{"rendered":"Introducing Threads Analytics"},"content":{"rendered":"

\"\"<\/p>\n

Threads – or the <\/span>Threads Intelligent Message Hub<\/span><\/i> to give it its full name – was originally conceived as a way of utilising the massive amount of information<\/a> locked up in our company email messages – to improve <\/span>our<\/span><\/i> business. (Which, had we used GoogleMail, we would have given away to Google for free<\/a>.) It was such a success for us, that it led us to commercialising the service for others. 10 years on, others seem to agree. And now, we are building on that success with Threads Analytics.\u00a0<\/span><\/p>\n

Managing contacts<\/h3>\n

The first benefit for us was a self-organising address book which kept all staff totally up-to-date on the companies and contacts we worked with. We know that the sharing of non-confidential messages \u00a0is just as important as the automated management of our address book. This is so that information is not locked away from employees that could make use of it. This has become especially important as more and more employees work from home and on the road. During the Covid pandemic, it has been nothing short of a life saver.<\/span><\/p>\n

Broadening the scope<\/h3>\n

Soon after commercialising Threads, we extended the handling of emails to <\/span>any<\/span><\/i> form of digital message including VoIP telephone calls, and, in order to make them as searchable as emails, we used cutting-edge AI technologies<\/a> <\/span>like speech recognition and optical character recognition.<\/p>\n

Because our design goal was for Threads to remain agnostic to the message service agent (email and phone system type), Threads was quickly seized upon by the fast-growing HubSpot community as a way of integrating HubSpot into <\/span>any<\/span><\/i> message system.<\/span><\/p>\n

The importance of sharing<\/h3>\n

Having achieved these goals, our attention has returned to the original goal of sharing important information. But not everyone has the time or inclination to lsearch lists of messages, no matter how easy it may be. So now we have taken the first step to intelligently processing the mass of information that Threads alone can collect. We call it <\/span>Threads Analytics<\/b> and it appears as just another tab in the familiar Threads UI, but provides a graphical snapshot of any arbitrary selection of messages.<\/span><\/p>\n

Insightful analysis<\/h3>\n

Some of this information is based on nothing more than the metadata that surrounds each message – things like the date and time of sending and the senders and recipients. This seemingly simple data provides some fascinating insights into what is happening and how business is evolving. For example, which clients are sending and receiving most messages? Are the messages mostly phone calls or emails? How long does it take to follow-up an enquiry? There are lots of basic measurements which when made across the whole spectrum of company messages, can provide a picture not evident elsewhere.<\/span><\/p>\n

Measuring sentiment<\/h3>\n

But where Threads is unique and truly excels is in analysing the <\/span>content<\/span><\/i> of the messages. This information ranges from the length of the message to the words being used. Particularly exciting is applying intelligence to discover the sentiments<\/em> contained in messages – are they positive or are they negative? And how those sentiments change over time. This can have a large effect on how the company is perceived and how it may win business.<\/span><\/p>\n

So, we are currently working very hard developing Threads Analytics<\/a> and hope to have the first versions available for beta testing in the very early New Year. In the meantime, have a look at the prototype Threads Analytics tab and let your mind boggle at the possibilities.<\/span><\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Threads is thrilled to announce its new integrated dashboard feature which provides useful analytics on the content of your email and provides real-time, useful insights on your teams productivity. <\/p>\n","protected":false},"author":5,"featured_media":10157,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[49],"tags":[],"class_list":["post-10095","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics"],"acf":[],"yoast_head":"\nIntroducing Threads Analytics<\/title>\n<meta name=\"description\" content=\"Threads Analytics is a new feature than enables you to analyse the content of your emails and gain useful insights.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/threads.cloud\/introducing-threads-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Introducing Threads Analytics\" \/>\n<meta property=\"og:description\" content=\"Threads Analytics is a new feature than enables you to analyse the content of your emails and gain useful insights.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/threads.cloud\/introducing-threads-analytics\/\" \/>\n<meta property=\"og:site_name\" content=\"Threads Cloud\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/threadsapp\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-08T13:43:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/threads.cloud\/wp-content\/uploads\/2020\/11\/pexels-lukas-669617-scaled-e1607434283657.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2259\" \/>\n\t<meta property=\"og:image:height\" content=\"1696\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Francesca Yardley\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@threads_app\" \/>\n<meta name=\"twitter:site\" content=\"@threads_app\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Francesca Yardley\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/threads.cloud\\\/introducing-threads-analytics\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/threads.cloud\\\/introducing-threads-analytics\\\/\"},\"author\":{\"name\":\"Francesca Yardley\",\"@id\":\"https:\\\/\\\/threads.cloud\\\/#\\\/schema\\\/person\\\/09896e9e1a21f9cf3fab64416af288e9\"},\"headline\":\"Introducing Threads Analytics\",\"datePublished\":\"2020-12-08T13:43:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/threads.cloud\\\/introducing-threads-analytics\\\/\"},\"wordCount\":580,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/threads.cloud\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/threads.cloud\\\/introducing-threads-analytics\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/threads.cloud\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/pexels-lukas-669617-scaled-e1607434283657.jpg\",\"articleSection\":[\"Analytics\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/threads.cloud\\\/introducing-threads-analytics\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/threads.cloud\\\/introducing-threads-analytics\\\/\",\"url\":\"https:\\\/\\\/threads.cloud\\\/introducing-threads-analytics\\\/\",\"name\":\"Introducing Threads Analytics\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/threads.cloud\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/threads.cloud\\\/introducing-threads-analytics\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/threads.cloud\\\/introducing-threads-analytics\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/threads.cloud\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/pexels-lukas-669617-scaled-e1607434283657.jpg\",\"datePublished\":\"2020-12-08T13:43:07+00:00\",\"description\":\"Threads Analytics is a new feature than enables you to analyse the content of your emails and gain useful insights.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/threads.cloud\\\/introducing-threads-analytics\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/threads.cloud\\\/introducing-threads-analytics\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/threads.cloud\\\/introducing-threads-analytics\\\/#primaryimage\",\"url\":\"https:\\\/\\\/threads.cloud\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/pexels-lukas-669617-scaled-e1607434283657.jpg\",\"contentUrl\":\"https:\\\/\\\/threads.cloud\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/pexels-lukas-669617-scaled-e1607434283657.jpg\",\"width\":2259,\"height\":1696},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/threads.cloud\\\/introducing-threads-analytics\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/threads.cloud\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Introducing Threads Analytics\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/threads.cloud\\\/#website\",\"url\":\"https:\\\/\\\/threads.cloud\\\/\",\"name\":\"Threads\",\"description\":\"Introducing the Threads Intelligent Message Hub\",\"publisher\":{\"@id\":\"https:\\\/\\\/threads.cloud\\\/#organization\"},\"alternateName\":\"Threads Cloud\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/threads.cloud\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/threads.cloud\\\/#organization\",\"name\":\"Threads\",\"alternateName\":\"Threads Cloud\",\"url\":\"https:\\\/\\\/threads.cloud\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/threads.cloud\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/threads.cloud\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/stripe-logo-01.png\",\"contentUrl\":\"https:\\\/\\\/threads.cloud\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/stripe-logo-01.png\",\"width\":140,\"height\":140,\"caption\":\"Threads\"},\"image\":{\"@id\":\"https:\\\/\\\/threads.cloud\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/threadsapp\\\/\",\"https:\\\/\\\/x.com\\\/threads_app\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/threads-software-limited\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/threads.cloud\\\/#\\\/schema\\\/person\\\/09896e9e1a21f9cf3fab64416af288e9\",\"name\":\"Francesca Yardley\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f179f4ed26a9b8a51e9b3da241ba5365aef42a9b2ba02c957a6df5a6c58df5a6?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f179f4ed26a9b8a51e9b3da241ba5365aef42a9b2ba02c957a6df5a6c58df5a6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f179f4ed26a9b8a51e9b3da241ba5365aef42a9b2ba02c957a6df5a6c58df5a6?s=96&d=mm&r=g\",\"caption\":\"Francesca Yardley\"},\"url\":\"https:\\\/\\\/threads.cloud\\\/author\\\/ufrancesca\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Introducing Threads Analytics","description":"Threads Analytics is a new feature than enables you to analyse the content of your emails and gain useful insights.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/threads.cloud\/introducing-threads-analytics\/","og_locale":"en_GB","og_type":"article","og_title":"Introducing Threads Analytics","og_description":"Threads Analytics is a new feature than enables you to analyse the content of your emails and gain useful insights.","og_url":"https:\/\/threads.cloud\/introducing-threads-analytics\/","og_site_name":"Threads Cloud","article_publisher":"https:\/\/www.facebook.com\/threadsapp\/","article_published_time":"2020-12-08T13:43:07+00:00","og_image":[{"width":2259,"height":1696,"url":"https:\/\/threads.cloud\/wp-content\/uploads\/2020\/11\/pexels-lukas-669617-scaled-e1607434283657.jpg","type":"image\/jpeg"}],"author":"Francesca Yardley","twitter_card":"summary_large_image","twitter_creator":"@threads_app","twitter_site":"@threads_app","twitter_misc":{"Written by":"Francesca Yardley","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/threads.cloud\/introducing-threads-analytics\/#article","isPartOf":{"@id":"https:\/\/threads.cloud\/introducing-threads-analytics\/"},"author":{"name":"Francesca Yardley","@id":"https:\/\/threads.cloud\/#\/schema\/person\/09896e9e1a21f9cf3fab64416af288e9"},"headline":"Introducing Threads Analytics","datePublished":"2020-12-08T13:43:07+00:00","mainEntityOfPage":{"@id":"https:\/\/threads.cloud\/introducing-threads-analytics\/"},"wordCount":580,"commentCount":0,"publisher":{"@id":"https:\/\/threads.cloud\/#organization"},"image":{"@id":"https:\/\/threads.cloud\/introducing-threads-analytics\/#primaryimage"},"thumbnailUrl":"https:\/\/threads.cloud\/wp-content\/uploads\/2020\/11\/pexels-lukas-669617-scaled-e1607434283657.jpg","articleSection":["Analytics"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/threads.cloud\/introducing-threads-analytics\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/threads.cloud\/introducing-threads-analytics\/","url":"https:\/\/threads.cloud\/introducing-threads-analytics\/","name":"Introducing Threads Analytics","isPartOf":{"@id":"https:\/\/threads.cloud\/#website"},"primaryImageOfPage":{"@id":"https:\/\/threads.cloud\/introducing-threads-analytics\/#primaryimage"},"image":{"@id":"https:\/\/threads.cloud\/introducing-threads-analytics\/#primaryimage"},"thumbnailUrl":"https:\/\/threads.cloud\/wp-content\/uploads\/2020\/11\/pexels-lukas-669617-scaled-e1607434283657.jpg","datePublished":"2020-12-08T13:43:07+00:00","description":"Threads Analytics is a new feature than enables you to analyse the content of your emails and gain useful insights.","breadcrumb":{"@id":"https:\/\/threads.cloud\/introducing-threads-analytics\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/threads.cloud\/introducing-threads-analytics\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/threads.cloud\/introducing-threads-analytics\/#primaryimage","url":"https:\/\/threads.cloud\/wp-content\/uploads\/2020\/11\/pexels-lukas-669617-scaled-e1607434283657.jpg","contentUrl":"https:\/\/threads.cloud\/wp-content\/uploads\/2020\/11\/pexels-lukas-669617-scaled-e1607434283657.jpg","width":2259,"height":1696},{"@type":"BreadcrumbList","@id":"https:\/\/threads.cloud\/introducing-threads-analytics\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/threads.cloud\/"},{"@type":"ListItem","position":2,"name":"Introducing Threads Analytics"}]},{"@type":"WebSite","@id":"https:\/\/threads.cloud\/#website","url":"https:\/\/threads.cloud\/","name":"Threads","description":"Introducing the Threads Intelligent Message Hub","publisher":{"@id":"https:\/\/threads.cloud\/#organization"},"alternateName":"Threads Cloud","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/threads.cloud\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/threads.cloud\/#organization","name":"Threads","alternateName":"Threads Cloud","url":"https:\/\/threads.cloud\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/threads.cloud\/#\/schema\/logo\/image\/","url":"https:\/\/threads.cloud\/wp-content\/uploads\/2019\/08\/stripe-logo-01.png","contentUrl":"https:\/\/threads.cloud\/wp-content\/uploads\/2019\/08\/stripe-logo-01.png","width":140,"height":140,"caption":"Threads"},"image":{"@id":"https:\/\/threads.cloud\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/threadsapp\/","https:\/\/x.com\/threads_app","https:\/\/www.linkedin.com\/company\/threads-software-limited\/"]},{"@type":"Person","@id":"https:\/\/threads.cloud\/#\/schema\/person\/09896e9e1a21f9cf3fab64416af288e9","name":"Francesca Yardley","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/f179f4ed26a9b8a51e9b3da241ba5365aef42a9b2ba02c957a6df5a6c58df5a6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f179f4ed26a9b8a51e9b3da241ba5365aef42a9b2ba02c957a6df5a6c58df5a6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f179f4ed26a9b8a51e9b3da241ba5365aef42a9b2ba02c957a6df5a6c58df5a6?s=96&d=mm&r=g","caption":"Francesca Yardley"},"url":"https:\/\/threads.cloud\/author\/ufrancesca\/"}]}},"_links":{"self":[{"href":"https:\/\/threads.cloud\/wp-json\/wp\/v2\/posts\/10095","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/threads.cloud\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/threads.cloud\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/threads.cloud\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/threads.cloud\/wp-json\/wp\/v2\/comments?post=10095"}],"version-history":[{"count":0,"href":"https:\/\/threads.cloud\/wp-json\/wp\/v2\/posts\/10095\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/threads.cloud\/wp-json\/wp\/v2\/media\/10157"}],"wp:attachment":[{"href":"https:\/\/threads.cloud\/wp-json\/wp\/v2\/media?parent=10095"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/threads.cloud\/wp-json\/wp\/v2\/categories?post=10095"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/threads.cloud\/wp-json\/wp\/v2\/tags?post=10095"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}