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What’s in our heads
Copy in the wild
November 9, 2022
How Great Jones sweats the small stuff to make me want their cute cookware.
It's the relatively small, humble copy choices that really won me over.
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Writing
March 7, 2022
Three tips for better product stories
Thread creates more than 50,000 product descriptions a year. This SlideShare shows how we use research, empathy and common sense to turn raw data into meaningful stories.
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Writing
February 10, 2022
How to write a novel in 300 characters
To me, the best product copy is like a meandering work of fiction — pruned, distilled and packed down small. And I should know, because I’ve written both.
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Voice strategy
January 27, 2022
The top 4 mistakes of brand voice guidelines
If your brand voice direction is “upbeat, simple, authentic and funny,” you're already in trouble. This is one of four major pitfalls that keep your copywriters from nailing your brand voice.
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Work
December 1, 2021
Thread is a writing studio. So what, exactly, is that?
If your brand needs writing, there are four ways to get it: a full-service agency, a freelance writer, your in-house marketing team or a writing studio.
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Work
October 21, 2021
Want better stories from your copywriter? Give her a better brief.
Practical brief-building advice for content marketing managers, digital marketing managers and other folks who need to wrangle writers.
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Writing
September 9, 2021
Is AI the future of product copywriting?
Thread’s managing editor gives a firsthand account of working with AI to produce ecommerce content.
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Writing
August 5, 2021
How to give feedback to a writer
Tips for brand managers, marketing directors and anyone with an opinion on someone else’s writing.
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Writing
June 9, 2021
SEO for copywriters: five not-so-secrets for better ecommerce content
There’s one huge element of SEO that writers are already besties with.
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