Thought Sparks

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The Turning Point: Why 2025 Gave Us Reason for Both Hope and Worry
As we close out another turbulent year, I find myself returning to the work of economic historian Carlota Perez, whose framework for understanding…
 • Rita McGrath
AI, Meet the Billable Hour Business Model
On December 4, 2025, I published a short article in the Wall Street Journal entitled “Say Goodbye to the Billable Hour, Thanks to AI.” Who knew I’d be…
 • Rita McGrath
Kraft Heinz's Breakup: The End of Mass Produced Food?
It was a mega-merger of iconic brands, supported by no less a genius than Warren Buffett.
 • Rita McGrath
Americans Are Pretty Smug About Tech Leadership. They Shouldn’t Be.
America stands at a dangerous crossroads in the global race for green technology supremacy.
 • Rita McGrath
The Gen Z Crisis
Generation Z – born between 1997 and 2012 – are preparing for college, entering the workforce, and are at the beginning of their professional and…
 • Rita McGrath
The Great Productivity Paradox: Why We Measure Everything Except What Makes Life Worth Living
Since the days of Adam Smith, we have credited rising living standards with an improvement in productivity, typically manufacturing productivity.
 • Rita McGrath
Why you would have a strategic edge if you’d attended “Leading Strategic Growth and Change” in the 90’s
It’s fun to reflect on how my course “Leading Strategic Growth and Change” has evolved over the years.
 • Rita McGrath
Thought Sparks
Thought Sparks
Ideas about Strategy, Innovation and Growth by Rita McGrath
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