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Joe Jonas IS a Community Manager and No One Can Convince Me Otherwise
Throwbacks, teen crushes, Camp Rock and “bing bing bong” 🎶
Jan 14
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Milena Toro
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I Built a Resource Library for Creatives That Want to Expand Their Minds
Tools, guidance, and clarity for your creative journey. Enjoy! 💙
Dec 9, 2025
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Milena Toro
247
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Why Gen Z Lives in the Past to Feel More Present
The future of content looks a lot like the past, but that’s exactly the point.
Aug 4, 2025
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Milena Toro
20
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Most Popular
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I Built a Resource Library for Creatives That Want to Expand Their Minds
Dec 9, 2025
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Milena Toro
247
26
23
Kendrick Lamar: A Masterclass in Creative Strategy and Reincarnation 🦋
Nov 25, 2024
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Milena Toro
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Living with Less F*cks to Give
Dec 10, 2024
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Milena Toro
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Detaching: The Year of Replacing Scrolling with Breathing
Jan 8, 2025
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Milena Toro
7
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Why Gen Z Lives in the Past to Feel More Present
Aug 4, 2025
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Milena Toro
20
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Culture > Clout: Identity Is a Brand’s Most Underrated Strategy
Aug 10, 2025
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Milena Toro
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Recent posts
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Brand Files 01: Chips Ahoy! Enters the Upside Down 🍪
Every week I unpack a campaign that grabbed my attention, and this time it’s all all in the name of a cookie.
Jul 28, 2025
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Milena Toro
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Kendrick Lamar: A Masterclass in Creative Strategy and Reincarnation 🦋
Sometimes you gotta pop out and show people.
Nov 25, 2024
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Milena Toro
15
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4
The Joy Framework: Rediscovering the Things You Used to Love
Maybe it's not so much about what you used to enjoy, but the reason you enjoyed it.
Oct 13, 2025
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Milena Toro
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Tracee Ellis Ross, Pattern Beauty, and the Art of Humanizing a Brand
Why handheld storytelling, travel vlogs, and raw behind-the-scenes moments are becoming the blueprint for building trust and cultural longevity. 🤳🏽
Sep 1, 2025
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Milena Toro
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I Interview My Therapists, And Here's Why You Should Too
Finding the right therapist isn’t about luck, it’s about asking the right questions. Here’s how I found someone who truly sees me (and how you can too).
Aug 21, 2025
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Milena Toro
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Culture > Clout: Identity Is a Brand’s Most Underrated Strategy
The brands that get culture right aren’t speaking louder, they’re listening deeper.
Aug 10, 2025
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Milena Toro
10
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The Strategy Gap: When Good Jeans Undermine Good Judgment
Great Jeans. Bad Judgement.
Jul 29, 2025
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Milena Toro
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Thoughts of a Strategist
Where creative thinking meets strategic thinking. Each issue unpacks what’s shaping branding, marketing, and storytelling today.
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