Readiness Strategy Program

NAVIGATING THE PRIVACY, DATA, & IDENTITY LANDSCAPE

Collecting, connecting, and applying consumer data has long powered digital advertising. But privacy scrutiny and resulting action–including piecemeal regulations globally and platform policies from Apple, Google, and others–are reshaping the strategies and practices required for success.

A change of this magnitude means tactical shifts to patch holes are no longer sufficient. Publishers, marketers, and everyone in between must reset advertising strategies.

To help you understand and navigate privacy-motivated impacts and opportunities, ThinkMedium offers a Readiness Strategy Program. Our expertise and industry engagement allows us to stay up to date on relevant changes and guide you through evolving your business strategies, product plans, solutions portfolio, and partner selection.

Readiness Program Offerings

Publisher Readiness Playbook	Get the Publisher Playbook that started it all! ;) It provides a framework (see below), questions, and pragmatic steps to help publishers gauge their preparedness and take action.
Marketer Readiness Playbook	Get the Marketer Playbook. It provides a framework (see below), questions, and pragmatic steps to help marketers and agencies gauge their preparedness and take action.
Readiness Review & Engagement	We offer custom project-based and retainer-based engagements to meet your specific needs: Project engagements are ideal for companies that have defined a solutions portfolio and wish to review, validate, and enhance it at a point in time. Retainer engagements are for companies seeking industry insight, support, and guidance to define and refine their plans as technologies, solutions, and partners continue evolving.

Readiness Review Framework & Example Output

ThinkMedium’s Readiness Review Framework informs the structure of our Readiness Playbooks and Review offerings:

The Playbooks step through the components of the Framework above, suggesting questions for your consideration, and then provide an example review output that evaluates each framework component against the advertising use cases prioritized by a sample publisher:

Learn More and Sign Up…

To learn more about the ThinkMedium Readiness Strategy Program – including initiating a review or understanding other Readiness offerings – please email us at info@thinkmedium.tech or submit your contact info below: