{"id":6215,"date":"2023-05-24T17:35:25","date_gmt":"2023-05-24T17:35:25","guid":{"rendered":"https:\/\/thinkhighlands.com\/?p=6215"},"modified":"2024-10-25T18:40:23","modified_gmt":"2024-10-25T18:40:23","slug":"funnel","status":"publish","type":"post","link":"https:\/\/thinkhighlands.com\/funnel\/","title":{"rendered":"UK Brand Grows US D2C Sales with Holistic Marketing Program"},"content":{"rendered":"<p><span class=\"TextRun SCXP195161299 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-usefontface=\"true\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP195161299 BCX0\">Highlands builds\u00a0<\/span><\/span><span class=\"TextRun SCXP195161299 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-usefontface=\"true\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP195161299 BCX0\">modern media funnel to help company\u00a0<\/span><\/span><span class=\"TextRun SCXP195161299 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-usefontface=\"true\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP195161299 BCX0\">seeking to\u00a0<\/span><\/span><span class=\"TextRun SCXP195161299 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-scheme-color=\"@201F1F,,\" data-usefontface=\"true\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP195161299 BCX0\">drive consumer engagement.<\/span><\/span><\/p>\n<p data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}\"><b><span data-usefontface=\"true\" data-contrast=\"none\">The Client<\/span><\/b>\u200b<\/p>\n<p data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}\"><span data-usefontface=\"true\" data-contrast=\"none\">A UK-based brand specializing in providing innovative and sustainable solutions for modern office\u00a0<\/span><span data-usefontface=\"true\" data-contrast=\"none\">spaces. They make unique, modular workspaces that offer privacy and focus within open-plan\u00a0<\/span><span data-usefontface=\"true\" data-contrast=\"none\">environments.\u00a0<\/span>\u200b<\/p>\n<p data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}\"><b><span data-usefontface=\"true\" data-contrast=\"none\">The Challenge<\/span><\/b>\u200b<\/p>\n<p data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}\"><span data-usefontface=\"true\" data-contrast=\"none\">The US subsidiary\u2019s objective was to update the brand and make it more online-selling-friendly for\u00a0<\/span><span data-usefontface=\"true\" data-contrast=\"none\">the American market. Specifically, we focused on creating a D2C motion, updating their website,\u00a0<\/span><span data-usefontface=\"true\" data-contrast=\"none\">and creating content for online selling on platforms like Wayfair and Amazon. Ultimately,\u00a0<\/span><span data-usefontface=\"true\" data-contrast=\"none\">Highlands needed to design and manage a marketing program and workflow to carry consumers\u00a0<\/span><span data-usefontface=\"true\" data-contrast=\"none\">through the modern sales funnel.<\/span>\u200b<\/p>\n<p data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}\"><b><span data-usefontface=\"true\" data-contrast=\"none\">The Highlands Difference<\/span><\/b><span data-usefontface=\"true\" data-contrast=\"none\">:\u00a0<\/span>\u200b<\/p>\n<p data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}\"><span data-usefontface=\"true\" data-contrast=\"none\">Watch the video below to see the highly integrated, holistic marketing program that the Highlands\u00a0<\/span><span data-usefontface=\"true\" data-contrast=\"none\">team created. We incorporated social media, Google, the website, and e-commerce platforms like\u00a0<\/span><span data-usefontface=\"true\" data-contrast=\"none\">Amazon and Wayfair to create a modern media funnel that would drive people through the sales\u00a0<\/span><span data-usefontface=\"true\" data-contrast=\"none\">process. Managing a workflow of this complexity was challenging, but Highlands was able to\u00a0<\/span><span data-usefontface=\"true\" data-contrast=\"none\">coordinate efforts effectively to create a cohesive and impactful program.<\/span><\/p>\n<div style=\"width: 1080px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-6215-1\" width=\"1080\" height=\"608\" autoplay preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/thinkhighlands.com\/wp-content\/uploads\/2023\/05\/HIG_Funnel_050223_Final.mp4?_=1\" \/><a href=\"https:\/\/thinkhighlands.com\/wp-content\/uploads\/2023\/05\/HIG_Funnel_050223_Final.mp4\">https:\/\/thinkhighlands.com\/wp-content\/uploads\/2023\/05\/HIG_Funnel_050223_Final.mp4<\/a><\/video><\/div>\n<p data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}\"><b><span data-usefontface=\"true\" data-contrast=\"none\">The Result<\/span><\/b>\u200b<\/p>\n<p data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}\"><span data-usefontface=\"true\" data-contrast=\"none\">Highlands achieved a nice growth path for the brand over the\u00a0time period\u00a0of our relationship. We\u00a0<\/span><span data-usefontface=\"true\" data-contrast=\"none\">also saw a positive return on retail media investment, with the cost of acquisition going down. The\u00a0<\/span><span data-usefontface=\"true\" data-contrast=\"none\">brand now wants to engage Highlands to widen their distribution base using our B2B sales team.<\/span><\/p>\n<p data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6233 size-full\" src=\"https:\/\/i0.wp.com\/thinkhighlands.com\/wp-content\/uploads\/2023\/05\/HIG_OPI_July-Aug_Landing_1.jpg?resize=1080%2C565&#038;ssl=1\" alt=\"\" width=\"1080\" height=\"565\" srcset=\"https:\/\/thinkhighlands.com\/wp-content\/uploads\/2023\/05\/HIG_OPI_July-Aug_Landing_1.jpg 1200w, https:\/\/thinkhighlands.com\/wp-content\/uploads\/2023\/05\/HIG_OPI_July-Aug_Landing_1-980x513.jpg 980w, https:\/\/thinkhighlands.com\/wp-content\/uploads\/2023\/05\/HIG_OPI_July-Aug_Landing_1-480x251.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1200px, 100vw\" \/><\/p>\n<p data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}\">\n","protected":false},"excerpt":{"rendered":"<p>Watch the video to see the highly integrated, holistic marketing program that the Highlands\u00a0team created, incorporating social media, Google, the website, and e-commerce platforms like\u00a0Amazon and Wayfair to create a modern media funnel that would drive people through the sales\u00a0process. Managing a workflow of this complexity was challenging, but Highlands was able to\u00a0coordinate efforts effectively to create a cohesive and impactful program. Highlands achieved a nice growth path for the brand over the\u00a0time period\u00a0of our relationship. We\u00a0also saw a positive return on retail media investment, with the cost of acquisition going down.<\/p>\n","protected":false},"author":1,"featured_media":9690,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[832,436],"tags":[38],"class_list":["post-6215","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-showcase","tag-thumb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UK Brand Grows US D2C Sales with Holistic Marketing Program - Highlands<\/title>\n<meta name=\"description\" content=\"Watch the video to see the highly integrated, holistic marketing program that the Highlands\u00a0team created, incorporating social media, Google, the website, and e-commerce platforms like\u00a0Amazon and Wayfair to create a modern media funnel that would drive people through the sales\u00a0process.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thinkhighlands.com\/funnel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UK Brand Grows US D2C Sales with Holistic Marketing Program - 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