Data Analytics + Insights

The Data Analytics team creates a holistic view of your business while providing actionable insights on where to play and how to grow. Suppliers who sell through wholesalers need to receive trace sales data—i.e., POS data—from their wholesale partners to effectively grow their business. However, most suppliers underutilize their trace sales or don’t receive the data at all. Our analytics and insights capabilities help suppliers make the most of their sales data.

Aggregate Data from Multiple Sources

Most distributors purchase suppliers’ products from multiple sources. This multi-source relationship makes it nearly impossible for suppliers to have a comprehensive view of their distributor base. Highlands aggregates direct sales with wholesaler trace sales to create a single pane of glass to view a supplier’s business.

Enrichment Increases Data Value

Aggregated sales data often lacks essential information. Enriching it with 3rd party data maximizes its value. We augment raw sales data with attributes such as distributor associations, SKU categorization, sales/broker alignment, and several others.

Self-serve Dashboard Access

Sales data rapidly loses value when there are barriers to accessing it. Gain access to self-serve Tableau dashboards that anyone can use to find their own insights.

Analytics Expertise + Industry Knowledge

Data analysis is not everyone’s strength. Leverage our resources to complete assortment gap analysis, sales alignment reviews, track promotion effectiveness, identify white space opportunities, and complete joint business reviews with key distributors.

Highlands to Attend the 2025 SOOF Northern Event

Highlands is excited to attend the SOOF 2025 Northern Event on 27 February at Chaophraya, Leeds. Sharon Renshaw, Business Development Manager – North. This event offers a unique opportunity for professionals across industries to connect, share insights, and strengthen relationships in a vibrant, welcoming setting.

Highlands Clients make EOPA 2025 Shortlist

The 2025 European Office Products Awards (EOPA) shortlist has been announced, recognizing standout companies and leaders in the office products industry. Highlands is proud to celebrate our clients, including Reckitt Pro Solutions and Natural Hygiene – Sanni Bin, who have been shortlisted across multiple categories. The awards will be presented at a special dinner on 11 March at the Hotel Okura in Amsterdam.

Highlands to Attend Ambiente 2025 Consumer Goods Fair

Brian Garioch, Head of Sales in Europe at Highlands will attend Ambiente 2025. Highlands’ clients Zebra Pen Europe, Deli, and Rocada are also attending this leading global consumer goods trade fair showcases trends in Dining, Living, Giving, and Working, while exploring themes like sustainability, future retail, and design innovation.

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