Frida is a new Mexican Instagram hotspot in Amsterdam where the liquor flows and things get a little out of hand after dinner. There’s a lot happening, in the venue as well as in the interior. The choices for the illustrative direction of this identity are to portray the crowdedness and the playfulness that came from Diego Rivera’s art (Frida Kahlo’s boyfriend) in an even more playful way. 

Client: Mooie Dingen
Service: Branding & Activation
Industry: Restaurant