The Writing Long Game

The Writing Long Game

Home
Headline Generator
Grow On Notes
Article Library
Paid Library
Steal My Notes
Archive
Welcome To 'The Writing Long Game'
Articles and writing tools to help you grow your Substack in 2025.
Nov 25, 2024 • Tom Kuegler
Most Popular
View all
6 Deadly Mistakes Writers Make On Substack Notes
Nov 12, 2024 • Tom Kuegler
The Real Reason Nobody Cares About Your Blog Posts
Jul 23, 2024 • Tom Kuegler
Medium Is Dead As A Doornail, Despite Having 1,000,000 Members
May 7, 2024 • Tom Kuegler
1 View Is A Miracle — We Should Start Acting Like It
Jul 2, 2024 • Tom Kuegler

Recent posts

View all
The Best Blogging Advice I Know Is To Write To Your Younger Self
The way that I write blog posts is the same 90% of the time.
Jan 13 • Tom Kuegler
The Most Important Writing Lesson You’ll Learn Today
This weekend I decided to look back on all my old posts from 2016, 2017, and early 2018.
Jan 6 • Tom Kuegler
27:04
How To Make $100+ Per Month On Substack With Your AI Bot
Hello friends!
Dec 23, 2025 • Tom Kuegler
How To Make Your AI Bot Perfect Before Launch
Part 4: How to perfect your AI Bot's Prompt before launching it to your subscribers
Dec 16, 2025 • Tom Kuegler

AI Tools

View all
Substack Coaches Charge $250+ For 45 Minute Calls—I Found A Better Way
Popular Substack coaches charge upwards of $250+ for a 45-minute call.
Nov 6, 2025 • Tom Kuegler
How To Improve Your Blog Posts Without Hiring An Expensive Coach
Hello friends!
Nov 5, 2025 • Tom Kuegler
Why Your Notes Look Perfect But Get Zero Engagement
The One Tool Every Substack Writer Needs
Jun 5, 2025 • Tom Kuegler
The Headline Tool That Writes Better Titles Than I Do
Get 15 headlines for your article instantly
May 1, 2025 • Tom Kuegler
Your Complete System For Notes Growth In 2025
The NoteSmith, NoteFinder, and The Notes Strategist
Mar 7, 2025 • Tom Kuegler

Writing Advice

View all
The Best Blogging Advice I Know Is To Write To Your Younger Self
The way that I write blog posts is the same 90% of the time.
Jan 13 • Tom Kuegler
The Most Important Writing Lesson You’ll Learn Today
This weekend I decided to look back on all my old posts from 2016, 2017, and early 2018.
Jan 6 • Tom Kuegler
This Is How To Strike Blogging ‘Gold,’ But It’s Rare
The 2010 film Book of Eli follows a man wandering around in a post-apocalyptic United States dead set on delivering a book to San Francisco.
Sep 9, 2025 • Tom Kuegler
How To Get Over The Crippling Fear Of Putting Your Work Out There
I came to a realization the other day.
Jun 24, 2025 • Tom Kuegler
I'm Publishing My Book On Substack In 2025—Here's 6 Lessons I've Learned
Hello friends!
Jan 14, 2025 • Tom Kuegler

Write Better Notes

View all
What's Working On Substack Notes In August 2025
It’s been 5 months since I did a Substack Notes algorithm update.
Aug 26, 2025 • Tom Kuegler
How I Write 30 Substack Notes In 30 Minutes
That average 50-100 likes each
Aug 8, 2025 • Tom Kuegler
I Analyzed 80+ Viral Substack Notes — Here's Exactly What Makes Them Explode
Monthly Intelligence Edition #2 from the Notes Underground (May 2025)
May 27, 2025 • Tom Kuegler
I Analyzed 600+ Notes. Here's 25 Lessons That Will Help Your Notes Perform Better
Monthly Intelligence Edition #1 from the Notes Underground (April 2025)
Apr 21, 2025 • Tom Kuegler
25 Viral Substack Note Templates That Got Me 5,000+ Likes
(+3 free templates inside this edition)
Apr 15, 2025 • Tom Kuegler

The Mental Game Of Writing

View all
Becoming A Full-Time Writer Is Really Freaking Hard
“It pisses me off so much!” my friend Steve said.
Oct 7, 2025 • Tom Kuegler
How Going Viral Became My Drug — And Nearly Ruined My Life
I started blogging in 2015.
May 13, 2025 • Tom Kuegler
Stop Caring About How Many ‘Views’ You Get — Do This Instead
I have a confession to make..
Feb 11, 2025 • Tom Kuegler
Seriously? You Will Not Go Viral With Your First Blog Post
A few years ago, someone emailed me asking why their article didn’t get curated on Medium.
Sep 10, 2024 • Tom Kuegler
I Got 500,000 Followers Making Videos Online, Then I Retired
In 2017 I discovered Casey Neistat’s vlog.
Aug 27, 2024 • Tom Kuegler

How To Grow Your Audience

View all
How Making 1 Friend Per Week Can Help You Grow On Substack
“Are you a free subscriber?” I asked.
Sep 16, 2025 • Tom Kuegler
What's Working On Substack Notes In August 2025
It’s been 5 months since I did a Substack Notes algorithm update.
Aug 26, 2025 • Tom Kuegler
Have Less Than 100 Subscribers? Here's The 4 Best Ways to Grow
The answer's sort of obvious..
Aug 12, 2025 • Tom Kuegler
I Went Viral 2 Times By Ignoring Every Content Strategy Rule
The advice writing coaches don’t want you to hear
Mar 13, 2025 • Tom Kuegler
How Teri Leigh Grew Her Substack In 12 Months Without Growth Hacks
Guest post from Teri Leigh
Jan 22, 2025 • Tom Kuegler and Teri Leigh 💜

How To Monetize Online

View all
10 Years As A Full-Time Creator, And I Still Made This Stupid Mistake
A few weeks ago, I launched a new product to my email list of 18,000 people.
Oct 14, 2025 • Tom Kuegler
The Biggest Mistake I've Made On Substack The Last 2 Years
I felt like an idiot.
Jul 29, 2025 • Tom Kuegler
How I Became A Full-Time Blogger After 4 Years Of Work
Paid Edition #1
Mar 28, 2024 • Tom Kuegler
The 9 Types Of Blogs That Make Money, And How To Imitate Them
Let’s talk about nine types of blogs that make money.
Dec 19, 2023 • Tom Kuegler
How I Made $2,000 From My Blog In 24 Hours
A few years ago, I put on my first webinar.
Apr 7, 2023 • Tom Kuegler

Writing With AI

View all
How To Build A $500/Hour Writing Coach With AI In 30 Minutes
Today I’m going to blow your mind.
Aug 19, 2025 • Tom Kuegler
How I Write 30 Substack Notes In 30 Minutes
That average 50-100 likes each
Aug 8, 2025 • Tom Kuegler
In A World Drowning In AI Slop, Your Authentic Voice Is Worth Millions
“I’m terrified of AI.”
Jul 17, 2025 • Tom Kuegler
Why Generic AI Content Will Never Build You An Audience
Yesterday I freaked out.
Jun 26, 2025 • Tom Kuegler
How To Turn Your Journal Into 100's Of Substack Posts
+19 Prompts To Help You Do It
May 15, 2025 • Tom Kuegler
© 2026 Tom Kuegler · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture