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The Real Cost of Martech Decisions
MARCH 2026 | Theme: Procurement & Fiscal Accountability
Mar 11
•
Tonya Walker
2
AI Success Starts with Strategy, Not Software
Before You Buy AI, Understand Why
Aug 27, 2025
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Tonya Walker
2
Before You Integrate AI, Fix Your Data
Everyone wants AI to deliver answers.
Aug 20, 2025
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Tonya Walker
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The Missing Layer
Jul 16, 2025
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Tonya Walker
AI Governance in Marketing Operations
Aug 6, 2025
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Tonya Walker
2
AI Success Starts with Strategy, Not Software
Aug 27, 2025
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Tonya Walker
2
The Truth About AI in Marketing Operations
Feb 12, 2025
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Tonya Walker
1
6 Ways to Spot Inefficiencies in Your Martech Stack
Jan 15, 2025
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Tonya Walker
Startup Spotlight: The Hidden Cost of Founder-Led Marketing
Jul 7, 2025
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Tonya Walker
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GPT‑5 is Here!
Governance First, Hype Second
Aug 8, 2025
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Tonya Walker
1
AI Governance in Marketing Operations
What It Really Means and Why You’re Probably Missing It
Aug 6, 2025
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Tonya Walker
2
When Tools Replace Thinking
Why Over-Reliance on Martech Kills Momentum
Jul 30, 2025
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Tonya Walker
Startup Spotlight: Why Your GTM Engine Stalls After a Seed Round
You’ve raised a seed round, launched your product, and started booking early pilots.
Jul 28, 2025
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Tonya Walker
Strategy-First Stack Design for Founders
A Simple Guide to Smarter Tooling
Jul 23, 2025
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Tonya Walker
What a $10M Seed-Stage AI Startup Is Missing in Its GTM Engine
I took a look under the hood of a well-funded seed-stage AI startup.
Jul 21, 2025
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Tonya Walker
The Missing Layer
Where Vision Meets Execution
Jul 16, 2025
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Tonya Walker
Startup Spotlight: When GTM Messaging Hits a Ceiling
This week’s Startup Spotlight is on an early-stage Fintech startup.
Jul 14, 2025
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Tonya Walker
The Cost of Tool-Chasing
How Martech Hype Derails Real Growth
Jul 9, 2025
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Tonya Walker
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