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The Veteran Entrepreneur: How To Escape The Military Training Trap And Design A Category You Dominate With The FIRE Framework
Get a clear mission, an aligned team, and the discipline to execute fast
Nov 11, 2025
•
"IRON" Mike Steadman
and
Katrina Kirsch
18
5
2
We Outside!
On building categories, living on the road, and why I write to think in public
Apr 1
•
"IRON" Mike Steadman
2
1
The Market Is The Ultimate Opposing Force
Why ideas don’t survive. Contact does.
Mar 14
•
"IRON" Mike Steadman
3
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You Need A Tight And Differentiated Category
Nov 18, 2025
•
"IRON" Mike Steadman
5
1
I’ve Joined Context VC as a Venture Partner
Oct 14, 2025
•
"IRON" Mike Steadman
7
4
The Veteran Entrepreneur: Behind the Build
Nov 26, 2025
•
"IRON" Mike Steadman
and
Katrina Kirsch
8
4
1
The Founder's Letter
Aug 28, 2025
•
"IRON" Mike Steadman
3
Side Pieces Save Marriages
Mar 12, 2025
•
"IRON" Mike Steadman
2
1
1
Category-Authority Requires A Point of View
Dec 2, 2025
•
"IRON" Mike Steadman
3
Latest
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Discussions
Movement to Contact Is Live
A ridiculously simple scoreboard to help founders validate demand in 30 days or less.
Mar 12
•
"IRON" Mike Steadman
1
The Translation Tax
If You Can’t Get Customers or Investors Across the Line, You’re Already Paying It.
Mar 10
•
"IRON" Mike Steadman
3
2:09
Stop Renting Your Category
If You Didn’t Frame It, Name It, and Claim It, That Means You Don’t Own It!
Mar 3
•
"IRON" Mike Steadman
The Three Positions in Every Category
The Zero-to-One Category Move That Actually Wins Customers
Feb 26
•
"IRON" Mike Steadman
3
1
1:36
The Benchmark Problem
The Difference Between Being "In" a Category vs Being "Known" For A Category
Feb 24
•
"IRON" Mike Steadman
1
The Enemy Gets A Vote
Most Founders Were Taught to Pitch, Not Sell. We’re Fixing That.
Feb 18
•
"IRON" Mike Steadman
3
3
2:01
Define the Damn Category
Why rushing to build without defining your beachhead category guarantees chaos
Feb 17
•
"IRON" Mike Steadman
2
1
1:00
Fertile Land Coffee Co.
Watch now | How I’d Design a Coffee Category in the Wild
Feb 4
•
"IRON" Mike Steadman
1
5:01
What Is the iPhone?
Watch now | What Steve Jobs understood about storytelling that most founders still miss.
Feb 2
•
"IRON" Mike Steadman
1
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The Slap
Learn what it takes to build a category-defining brand that slaps.
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