Paper Trails

Paper Trails

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The $204k year that happened too soon: Why early success hurt my copywriting business and almost closed my doors.
I learned everything the hard way— as a freaked-out 25-year-old with raging anxiety. What I’d do if I did it all again.
 • Kayla Dean
I stopped posting on Substack because I was tired of feeling ignored.
Why I decided to come back, and how I’m pushing through the discomfort
 • Kayla Dean
feeling lost
When it's a theme in your life, not a fleeting moment.
 • Kayla Dean
Communicating your value is killing your brand. Here’s what to do instead.
Giving them more isn't the answer to a brand that books out. This is.
 • Kayla Dean
You don’t need to command attention to be worth paying attention to.
Reading habits, attention spans, and consumerism affect the way we write copy, and that’s a GOOD thing.
 • Kayla Dean
The starving artist is a lie. You're still not immune from its myth.
Whether you drank the kool aid about STEM careers or dismissed it entirely, we're still caught in the crosshairs of a pervasive societial belief about…
 • Kayla Dean
What can we learn from literature about selling– without selling?
Good marketing masters the art of curiosity– all it needs to do is open the door and show us in.
 • Kayla Dean
Rebirth, reinvention, and moths
Why the hero’s journey is failing us, signs from the universe, and how transformation is never what we bargained for.
 • Kayla Dean
Paper Trails
Paper Trails
Honest thoughts on creative entrepreneurship and burning down your business. For marketers who love literature but hate chasing attention.

Paper Trails

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