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Emerging Monetization Strategies for Digital Businesses in India 2
I write about 5 emerging themes around monetising India 2 consumers
Jul 8, 2024
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Mithun Madhusudan
20
4
3
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Decoding Bharat
May 17, 2023
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Mithun Madhusudan
79
13
6
Premiumisation, SuperK and Monetising India 2
Apr 2, 2024
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Mithun Madhusudan
34
6
4
Decoding Bharat - Further Reflections
Jul 26, 2023
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Mithun Madhusudan
38
22
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Monetising Bharat: The law of large (and small) numbers
Jun 10, 2023
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Mithun Madhusudan
31
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K-culture and the Indian Consumer Story
The Hallyu wave that is sweeping the Indian consumer off her feet
May 29, 2024
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Mithun Madhusudan
16
5
2
Monetising India 2: Modern Retail and SuperK’s Secret Sauce
A deep(er) dive into the business model of SuperK
Apr 29, 2024
•
Mithun Madhusudan
16
2
4
Premiumisation, SuperK and Monetising India 2
How SuperK is enabling entrepreneurs to grow with the Indian consumer
Apr 2, 2024
•
Mithun Madhusudan
34
6
4
Monetising India 2: Lending, Microfinance, and Other Stories
A leisurely stroll through Kerala, financial services, and the role of social mechanics in microfinance
Mar 18, 2024
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Mithun Madhusudan
20
9
Risk hai to Ishq Hai: High Risk Games in India 2
How a combination of socio economic factors has upped the risk quotient for India's youth
Feb 19, 2024
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Mithun Madhusudan
24
11
One Hundred Indias and The Lure of Lokal
What drives the demand for hyperlocal content in India? Who solves for it today? What are the potential opportunities in this space?
Dec 21, 2023
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Mithun Madhusudan
27
15
2
How Tech Companies are Monetising India 2
Virtual Gifting, Digital content, Hyperlocal Communities, Devotion, Dating & More
Nov 30, 2023
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Mithun Madhusudan
22
3
2
Consumer Retail in India: Premiumisation and Predictions
How premiumisation manifests differently for the India 1 and India 2.1 consumer
Nov 1, 2023
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Mithun Madhusudan
24
1
Decoding Bharat: Putting it all together
From Growth to Monetisation
Oct 18, 2023
•
Mithun Madhusudan
18
5
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The Indian Pivot
Notes on the Indian consumer and building products for India
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