The Gen Zer | Thred Media | Substack

How McDonald’s marketing misfired

Big Arch or a big farce?

READ THE LATEST

Why brands are struggling to keep Gen Z spending

is anyone surprised?

Feb 19 • Charlie Coombs and Thred Media

Selling love to Gen Z in the ‘sex recession’ era

where’s Cupid when you need him?

Feb 12 • Charlie Coombs and Thred Media

Living offline has become Gen Z’s quiet luxury

be right back (never)

Feb 5 • Charlie Coombs and Thred Media

Gen Z are turning thirty…do they look it?

thirty years young(er)

Jan 29 • Charlie Coombs and Thred Media

The rise of #RichTok, Gen Z’s latest escape

eat the rich or be the rich

Jan 22 • Charlie Coombs and Thred Media

How are publishers pushing Gen Z to read?

time to turn over a new leaf?

Jan 15 • Charlie Coombs and Thred Media

Why Marty Supreme’s Gen Z marketing worked

it’s not really about table tennis, guys

Jan 8 • Charlie Coombs and Thred Media

Millennial optimism? More like Gen Z cynicism

stomp, clap your way to economic hardship

Dec 19, 2025 • Charlie Coombs and Thred Media

It’s a Wrap(ped): analysing Spotify’s Gen Z success

sharing stats and yearly recaps, baby

Dec 12, 2025 • Charlie Coombs and Thred Media

Examining the rise of Gen Z’s global, digital rebellion

from the screen to the streets

Nov 28, 2025 • Charlie Coombs and Thred Media

Spending this festive season: a Gen Z dilemma

throw out the wrapping paper this year, babe

Nov 20, 2025 • Charlie Coombs and Thred Media

Staying single and liking it…no, seriously

you’ll never catch me on the apps (maybe)

Nov 13, 2025 • Charlie Coombs and Thred Media

Are traditional broadcasters doing enough to attract Gen Z?

like and subscribe! no, seriously, please

Nov 6, 2025 • Charlie Coombs and Thred Media

Why are Gen Z unsure about having children?

like father like... son?

Oct 30, 2025 • Charlie Coombs and Thred Media

Examining Gen Z’s nostalgic love of disposable cameras

Oct 23, 2025 • Charlie Coombs and Thred Media

The Gen Zer

The Gen Zer

The Gen Zer is a publication from the minds at Thred Media. Subscribe for weekly insights into the world of Gen Z and youth culture✨

Recommendations

the common thred

Thred Media

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts