Decoding the Guild Guide

As big restaurant groups jostle for queer dollars, Pride Month has emerged as a major occasion for LGBTQ+ LTOs, which is the acronymic way of saying that Dunkin’ has offered rainbow-sprinkled doughnuts and Shake Shack has served Pride Shakes in June.

Such promotions would have been unthinkable as recently as the 1960s, when bars and restaurants were so unhospitable to people who presented as anything but straight that choosing the “wrong” place could end in a beating or arrest.