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Adding customers is expensive. Getting each one to spend more costs almost nothing.
The most under-managed number on your P&L has nothing to do with acquisition. It's what each customer spends per order.
18 hrs ago
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E-Commerce Operator
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Your PMax campaign is running a 2022 configuration on a platform Google has rebuilt three times since.
Google Shopping drives 85% of all e-commerce clicks on Google. Your setup from two years ago is still doing the bidding.
Jun 8
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E-Commerce Operator
1
Loyalty program running at a loss?
Two-thirds of retailers now offer loyalty programs. The brands quietly pulling ahead aren't running the same kind.
Jun 3
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E-Commerce Operator
1
Your blog is bleeding traffic. Your product pages are probably fine.
The May 2026 core update is finishing its rollout this week. Here's what it's actually hitting, what it's leaving alone, and how to stop misreading your…
Jun 1
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E-Commerce Operator
1
How failed payments are killing your subscriptions
Subscription brands lose 10% of revenue to failed payments every year. The fix is a dunning stack, a pause flow, and one settings toggle most brands…
May 28
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E-Commerce Operator
1
The second purchase is where DTC economics work
CAC is up 60% in five years. Brands lose $29 on the first order. Everything depends on what happens after checkout.
May 26
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E-Commerce Operator
1
Your live shopping strategy has a fulfillment problem
US livestream e-commerce hit $14.6B in 2025. Most brands are losing money on canceled orders and account health hits.
May 23
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E-Commerce Operator
3
1
AI is now your biggest returns problem
Shoppers are using AI to fake damage photos and claim refunds on intact products. It costs them nothing and takes minutes. Here is what your return…
May 20
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E-Commerce Operator
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E-Commerce Operator
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