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What about men??
Brands spent a decade optimising for women. Who's actually winning the male wallet right now?
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Dissecting pop culture, branding, and marketing, and how they shape business.
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Will GenZ be the next forgotten generation?
We threw billions at them, built entire strategies around them, and called them revolutionary. But what if Gen Z was always the dress rehearsal for Gen…
May 3
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Charlotte Mair
34
5
7
Meet the creators who built 10M followers in China, lost everything to their agency and started again
They were the biggest Western couple on Chinese social media. A billion views, brand deals, live broadcasts to tens of thousands then an early contract…
Apr 26
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Charlotte Mair
12
2
1
Everyone Has a Podcast But Only the Ones That Think Like Newsrooms Will Survive The Next Decade
Inside the biggest media story of 2026 and why most podcasts will fail unless they start acting like newsrooms.
Apr 19
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Charlotte Mair
40
3
7
The President Endorsed a YouTuber. Now What?
Trump endorsed Jake Paul, UK government hired 215 influencers, a 25-year-old TikToker ran for Congress, journalists are being shut out and Ukraine's…
Apr 12
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Charlotte Mair
9
2
The Girlboss Didn't Die...She Can't Afford To
Women were told to lean in, then told to lie flat, then told to go home and bake sourdough. Meanwhile they were quietly launching businesses at the…
Apr 5
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Charlotte Mair
44
4
7
We Got Gen Z Wrong. Gen Alpha Is Next If Marketers Aren't Careful.
Every generation gets defined by the anxiety of the one before it. Boomers worried Gen X watched too much TV. Gen X worried millennials were entitled…
Mar 29
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Charlotte Mair
55
3
Who will buy things if AI takes everyone’s jobs?
A guy called Chris, who works in corporate and talks about AI, posed a deceptively simple question: “Who will buy things if AI takes everyone’s jobs?”
Mar 22
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Charlotte Mair
63
6
11
The Khia Asylum and Why Brands Are Rage-Baiting Us
This week we’re unpacking the Khia Asylum, the meme calling out who’s culturally irrelevant, and what it teaches brands about staying seen at all…
Mar 15
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Charlotte Mair
14
6
The "Death" of Second Chances For Small Businesses
Social media turned consumer frustration into a content genre. Now everyone from aunties to small business owners is fair game. We need to talk about…
Mar 8
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Charlotte Mair
8
1
The return of girlbands...a recession indicator?
For the first time in a long time, girl groups are returning to mainstream in a way that hasn’t been seen in years.
Mar 1
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Charlotte Mair
6
Is AI coming for my job?
There’s a particular kind of exhaustion that comes from watching someone build in six hours what took you six years.
Feb 22
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Charlotte Mair
22
2
2
The truth about what’s happening on the internet
Politicians hijacking TikTok to shape narratives, law firms going full reality-TV style , podcasts winning Golden Globes, traditional media is holding…
Feb 15
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Charlotte Mair
27
3
3
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