the colophon

How to find a job (or a spouse or a house)

The surprising mathematics of big decisions

Dec 30, 2025 • Christopher North

How to destroy a company via misalignment

Aligned incentives don’t guarantee a good outcome, but misaligned incentives guarantee a bad one

Nov 11, 2025 • Christopher North

Clearer skies for growth-stage tech in Europe?

20+ CEO/CFO meetings last week reveal a thriving ecosystem ... and a few concerns

Oct 17, 2025 • Christopher North

What can Tolstoy teach us about decision-making?

Lessons from 75+ angel investments

Sep 29, 2025 • Christopher North

Why you should (sometimes) reward failure and punish success

The case for prioritising process over outcome

Sep 22, 2025 • Christopher North

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