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Saks Files For Bankruptcy. Amazon Sues Them for $500 Million.
The bankruptcy everyone saw coming except the people running it.
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How Lemme Turned TikTok Shop Into a $13 Million Per Month Growth Engine
Jan 10
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The CMO Brief
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Jayme Washington
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How Poppi Built a $2 Billion Brand Without Playing the Influencer Game
Dec 19, 2025
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Airbnb, Vogue, and Qatar Airways Put AI Center Stage
Sep 10, 2025
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FIFA 2026: Local and National Brands Can Win On A World Stage
Nov 25, 2025
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The CMO Brief
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Forbes Names Beyoncé a Billionaire. This Campaign Shows Why CMOs Can't Ignore Her
Inside the cultural storytelling, brand legacy, and strategic partnerships that turned a denim collab into a billion-dollar playbook.
Jan 14
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The CMO Brief
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Jayme Washington
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How Lemme Turned TikTok Shop Into a $13 Million Per Month Growth Engine
Why authority, not activity, unlocked scale
Jan 10
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The CMO Brief
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Jayme Washington
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The Only Way Marketing Leaders WIN in 2026
Why CMOs Who Read Signals Early Will Own Their Category Next
Dec 30, 2025
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The CMO Brief
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How Poppi Built a $2 Billion Brand Without Playing the Influencer Game
Why founder led trust outperformed influencer scale
Dec 19, 2025
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The CMO Brief
5
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Boston Is Still Not Ready for FIFA 2026
This latested report proves why Boston isn't ready for FIFA 2026
Dec 18, 2025
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Jayme Washington
4
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The CMO Brief Breakdown™: The Signals Edition
How this year’s most influential brand strategies align with the core signals shaping marketing in 2026
Dec 12, 2025
AI Agents brought in $14 BILLION for Black Friday, Who Will Win FIFA 2026, Lemme, Coco Cola, and more
Opening POV
Dec 9, 2025
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Jayme Washington
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FIFA 2026: Local and National Brands Can Win On A World Stage
A CMO level breakdown of Boston FIFA 2026, Foxborough’s World Cup moment, and the marketing strategy and sponsorship opportunities brands must act on…
Nov 25, 2025
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The CMO Brief
7
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