The Business of Becoming

The Business of Becoming

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Brand and marketing reimagined with soulful strategy + inspired action

Astrology Branding

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The Sagittarius brand archetype
Working with astrology to reveal your brand's strategic edge
 • Lucy - Business of Becoming
The Scorpio brand archetype
Working with astrology to unlock your brand's strategic edge
 • Lucy - Business of Becoming
The Libra brand archetype
Beyond balance and beauty. The real work of Libra is truth, integrity, and the art of coming back to centre.
 • Lucy - Business of Becoming
The Business of Becoming
The Business of Becoming
A soulful, strategic diary for founders who want alignment over hustle, truth over performance and brand success that honours their energy. For the ones rewriting business and creating a legacy on their own terms.
Lay your anti-hustle brand foundations

Recent posts

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What Human Design role profile says about your energetic edge
Blueprints of becoming: Creating a sustainable business by leaning into more of who you are.
 • Lucy - Business of Becoming
The "what ifs" that will change everything
For the ones who feel the Fire Horse energy rising and know it’s time
 • Lucy - Business of Becoming
What the Fire Horse year actually means for founders
Everything you need to know about the energetic shift coming in February 2026
 • Lucy - Business of Becoming
Why old-speak marketing stopped working
And what we're doing instead.
 • Lucy - Business of Becoming
The Sagittarius brand archetype
Working with astrology to reveal your brand's strategic edge
 • Lucy - Business of Becoming
We are writing the blueprint
8 trends for soulful founders building businesses in uncharted territory
 • Lucy - Business of Becoming
The Era of your AND
When you don't know how to explain what you do without abandoning parts of yourself.
 • Lucy - Business of Becoming
What a LinkedIn ban for astrology taught me about visibility
How history explains why we keep ourselves small, and the urgent remembering that’s rising anyway.
 • Lucy - Business of Becoming
When spirituality meets skepticism
LinkedIn mockery, the witch wound, and the bridge we all need to build
 • Lucy - Business of Becoming
How to create a true, clear brand
The inner work of creating a brand that *actually* reflects who you are
 • Lucy - Business of Becoming
The worst (and best) 2.5k I've ever spent
Expensive lessons from my first few years in business
 • Lucy - Business of Becoming
The Scorpio brand archetype
Working with astrology to unlock your brand's strategic edge
 • Lucy - Business of Becoming
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