The Brand Blueprint

The Brand Blueprint

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2016 Trends Making a Comeback in 2026
The return of personality in an over-optimized world
Jan 15 • Brooke Yoakam
Why Hailey Bieber Is The Perfect Face For Victoria’s Secret
This isn’t about star power. It’s about cultural alignment.
Jan 7 • Brooke Yoakam
The Anti Rebrand Era - 2026 Is The End Of Rebrands
The year brands stop fixing things that were never broken
Jan 3 • Brooke Yoakam
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The Anti Rebrand Era - 2026 Is The End Of Rebrands
Jan 3 • Brooke Yoakam
How To Launch A Hero Product
Dec 23, 2025 • Brooke Yoakam
The Brands That Actually Won Black Friday
Dec 2, 2025 • Brooke Yoakam
Why Hailey Bieber Is The Perfect Face For Victoria’s Secret
Jan 7 • Brooke Yoakam
How To Launch A Hero Product
Why brands have hero products & the steps to actually launch one.
Dec 23, 2025 • Brooke Yoakam
The Brands That Actually Won Black Friday
In my opinion, these are the brands that truly won Black Friday.
Dec 2, 2025 • Brooke Yoakam
The Brand Blueprint
The Brand Blueprint
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