The Axe Files

The Axe Files

Home
Notes
Archive
About
The Arena With No Flashpoint
Why Real American Freestyle Marches Like a Movement and Echoes Like a Memory
Nov 30, 2025 • Blake “Axe” Avignon
Most Popular
View all
Axe’s Autopsy: The Baton Was Right There
Aug 5, 2025 • Blake “Axe” Avignon
The Goliath of Sports: Why TKO’s Empire Will Eventually Crack
Oct 27, 2025 • Blake “Axe” Avignon
Apple and F1: Inside the $200M U.S. Media Rights Battle
Sep 5, 2025 • Blake “Axe” Avignon
F1’s Billion-Dollar Media Rights War
Jul 1, 2025 • Blake “Axe” Avignon

Recent posts

View all
The Goliath of Sports: Why TKO’s Empire Will Eventually Crack
The anatomy of an empire destined to collapse under its own applause. UFC and WWE built the illusion of immortality, but TKO’s empire is already showing…
Oct 27, 2025 • Blake “Axe” Avignon
Howard Stern and SiriusXM: The King of All Media Stays Put
A win for continuity, a risk for innovation: SiriusXM bets on Stern once again.
Sep 18, 2025 • Blake “Axe” Avignon
Axe’s Blueprint: Why “Discover Cadillac F1” Is the Sponsorship Play of the Decade
Cadillac enters Formula 1 in 2026… and Discover as title sponsor turns a F1 grid debut into a declaration.
Sep 10, 2025 • Blake “Axe” Avignon
Apple and F1: Inside the $200M U.S. Media Rights Battle
Apple is negotiating for Formula 1’s U.S. broadcast rights starting in 2026, with talks valued at $150–$180 million annually and insiders projecting a…
Sep 5, 2025 • Blake “Axe” Avignon
Axe’s Blueprint: The Craic Is in the Bag
The Night I Discovered Ireland’s Best-Kept Food Secret & Late-Night Vice.
Aug 28, 2025 • Blake “Axe” Avignon
© 2026 Blake “Axe” Avignon · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture