Attention: Software Professionals Looking To Duplicate Proven Strategies Of Top Tier E2E Automation Testing Experts To Stay Ahead Of The Curve, Avoid Time-Consuming Mistakes, And Network W/ Peers From All Over The World In 2026.
AUTOMATION GUILD '26: Testing the Future
TestGuild's 10th Annual Online Event Dedicated To Helping You Achieve Better, Faster, More Reliable & Less Flaky Automation...And Succeed With All Your E2E Automation Testing Efforts
Get Instant Lifetime Access To The Complete Recordings & Resources Of the 5-Day LIVE Event of 2026 + One New & Interactive Bonus Training Session Every Month (From Mar '26 - Nov '26) — Featuring The Latest & Most Relevant Tips, Tools, Techniques, And Strategies Of Top Industry Experts!
New to Automation Guild? Please watch this quick video first ↓
What is the Automation Guild Event?
Automation Guild is a premium, industry-standard annual ONLINE event I’ve organized since 2017.
My goal? To create a community-driven event "made for the software pros, by the pros" — laser focused to help them:
✓ Achieve faster, better, and more reliable automation
✓ Save time wasted on flaky tests
✓ Avoid little-known mistakes to accelerate your day-to-day
✓ Stay ahead of the curve
✓ Massively grow your network
✓ Upgrade (and widen) your skillset to gain a competitive edge in your career
✓ Open up more (and better) career opportunities
Each year, the event brings together real-world industry experts to present video training (+ Q&A) sessions, panel talks, workshop sessions, etc. covering the latest, most relevant, & cutting-edge E2E automation testing topics — all influenced by TestGuild community votes.
Get Your Lifetime Access Pass Now
Select the 3-day OR The 5-day E2E Access.
Complete session (+ Q&A) recordings of Automation Guild '26 (3-day OR 5-day pass)
Slides, chat & session transcripts, and any PDF resources shared by expert speakers
Select 3-day or 5-day pass. Start learning in the next 2 minutes.
Your Investment Is Protected By My 180-Day "Love It or Leave It" 100% Money-Back Guarantee
Automation Guild Cuts Out The "Fluff & Hype"
Having been in the industry for 27+ years — I know E2E automation testing can seem hard, time-consuming, & complex.
One of the BIGGEST challenges for software professionals is to keep track of the current industry best practices & trends…
…and know what tools, frameworks, strategies, etc. WORK (& what don’t).
And due to the current fast-paced nature of the software industry…
Trial & error = Waste of team’s resources.
That's why at Automation Guild, you get ONLY the battle-tested strategies & proven info based on the real-world expertise of E2E automation testing experts — while cutting out the fluff & hype.
This way testers, developers, QAs, and automation engineers can always stay on the forefront of this ever-evolving industry and fast-track their career growth.
Hundreds of teams from around the world attended this year's LIVE event.
But due to popular demand, registrations are still open for interested software professionals to get lifetime access to the complete recordings & resources from the 3-day (Functional only) OR the 5-day event (E2E).
Now, you also have the opportunity to get actionable tips, techniques, insights, & strategies of real-world E2E automation testing experts — on the LATEST, most relevant, & cutting-edge topics of 2026.
Training + Q&A Sessions - Covering The Latest & Most Relevant Topics
World's Top E2E Automation Experts - Get Lifetime Access To Real-World Advice
Interact, Get Feedback, And Network With 2600+ Software Professionals
Key insights into critical & cutting-edge topics of 2026.
Instant access. Start learning in the next 2 minutes.
TRUSTED BY TESTERS, DEVELOPERS, QAs, AUTOMATION ENGRS., & TEAM MANAGERS FROM:
Testimonials
William Stasyna
Staff Quality Engineer
Mark this event on your calendar! Every year, Joe adds something new to make the sessions meaningful and current. Access to a community of peers is invaluable.
Andrew Clark
Lead SDET
The breadth of talent, skills, and experience Joe brings together is truly awesome. The value you get will shape the quality landscape of your organization.
Jaime Lizarazu
Senior Manager - Test Automation
Thank you so much for creating the Automation Guild. I’m happy to have found a place that exists on the topic of test automation that doesn’t rely on test tools sites/blogs etc. Awesomeness!
Build Better Software, Faster - With Lifetime Access To The Most Relevant Topics Covering The Latest In Functional & Non-Functional Automation
Ever felt like throwing your laptop across the room...or smash your keyboard due to the headaches caused and time wasted on flaky tests?
As I mentioned earlier, automation testing can be frustrating, time-consuming, and seem too darn complex.
But it doesn't HAVE to be.
That's my motivation behind hosting Automation Guild every year — a community-driven online event dedicated to full pipeline automation testing.
An Online Event Made By The Testers — For The Testers.
For each LIVE annual event, I invite some of the most highly qualified and experienced automation experts in the world...
...and give them a platform to share key functional and non-functional insights to help you build better software - faster.
The goal is for you to discover the latest tools, best practices, real-world tips, actionable techniques, and proven strategies.
At this year's Automation Guild '25, we hosted 37 actionable video training (including 90-min workshops & panel discussions) sessions — covering the latest and most relevant topics in functional and non-functional automation.
Day 1: 8 Sessions (functional automation topics)
Day 2: 8 Sessions (functional automation topics)
Day 3: 8 Sessions (functional automation topics)
Day 4: 6 Sessions (Non-functional automation topics - perf. & security testing, DevOps, etc.)
Day 5: 7 Sessions (Non-functional automation topics)
Here’s an overview of what you can expect to get from Automation Guild '26:
Key insights into tools/techniques of industry leaders
➤ Most effective automation testing strategies for 2026 (and the future)
➤ Latest automation trends & best practices
➤ Powerful tips & tricks for popular automation frameworks
➤ Real-world info on cutting-edge topics
And a whole lot more!
Automation Guild was an amazing experience for me. It was a wealth of knowledge being shared. Everyone was supportive.
I definitely learned a lot and it showed me a wide range of techniques that can be applied to make testing better.
One of THE best conferences I have attended. From the content to the community interaction - AMAZING!
Julia Pottinger
Training & Development Manager
Automation Guild is timely, practical, and community led.
Unlike in other conferences, the talks favor demos and techniques over abstract philosophies and marketing.
I would highly recommend Automation Guild as a great way to learn new things and network with other testing professionals.
Nicole Van Der Hoeven
Developer Advocate (Perf. Testing)
Reserve Your Lifetime Access For Automation Guild '26 Now!
3-DAY FUNCTIONAL PASS
Lifetime Access to 3 Days of Functional Automation Awesomeness!
- ✓ Functional Automation: 24 Video Training (+ Q&A) Sessions
- ✓ Lifetime Access To Complete Recordings (Sessions + Q&As), Transcripts, And Resources
- ✓ Bonus #1: Join Our Private Community of 2600+ Skilled Software Professionals To Ask Questions, Get Feedback, Find Solutions, And Network With
- ✓ Bonus #2: Test Automation Accelerator — 1 new, interactive LIVE training (+Q&A) session each month w/ a community expert (from Mar to Nov '26)
$227
Get instant access. Start learning in the next 2 minutes.
Your Investment Is Protected By My 180-Day "Love It or Leave It" 100% Money-Back Guarantee
5-DAY E2E PASS
Lifetime Access to The Complete 5 Day Event
3 Days of Functional + 2 Days of Non-Functional Automation Awesomeness!
- ✓ Functional + Non-Functional Automation: 37 Video Training (+ Q&A) Sessions + Three 90-min Workshops
- ✓ Lifetime Access To Complete Recordings (Sessions + Q&As), Transcripts, And Resources
- ✓ Bonus #1: Join Our Private Community of 2600+ Skilled Software Professionals To Ask Questions, Get Feedback, Find Solutions, And Network With
- ✓ Bonus #2: Test Automation Accelerator — 1 new, interactive LIVE training (+Q&A) session each month w/ a community expert (from Mar to Nov '26)
- ✓ Bonus #3: Automation Guild JoeBot — Customized chatbot trained on each training, Q&A, roundtable, & workshop session presented at AG ’26 to answer your doubts, help find information, etc.
$327
Get instant access. Start learning in the next 2 minutes.
Your Investment Is Protected By My 180-Day "Love It or Leave It" 100% Money-Back Guarantee
Note:
⚈ Groups of 2-4 people: Get 10% off the total (auto applied at checkout).
⚈ Groups of 5-9 people: Get 20% off the total (auto applied at checkout).
⚈ Groups of 10-19 people: Get 30% off the total (auto applied at checkout).
⚈ Groups of 20 or more: Reach out to [email protected]
Refer below for the session topics & speakers for Automation Guild '26
**Each Training Session Was Also Followed By A Dedicated Q&A Session With The Expert.**
Automation Guild 2026: Sessions & Speakers
DAY 1 - FEB 9, 2026
Joe Colantonio
CEO
Adam Carmi
CTO
SESSION #0
Great Scott! Is AI Actually Helping Testers? What’s Changed, What Hasn’t, and What Matters Now
Jason Hugins
SESSION #1
Vibium
Andy Knight
Senior Director of Product Management
SESSION #2
Pyramids are Ancient. Let’s Build a Testing Skyscraper!
Bill Hayden
Enterprise Alliance Architect
SESSION #3
Guardians of QE in a Brave New AI World
Jim Trentadue
AVP of Quality Engineering & Automation
SESSION #4
Quality Strategy and the Art of Keeping Automation Worth the Cost
Chris Sellek
Senior Software Engineer
SESSION #5
LLMs 101
Khawla Benbennasser
Senior QA Engineer
SESSION #6
From Manual to Scalable: Building a QA Strategy that Powers Growth
Elias Pardo
Quality Leader
SESSION #7
Practical QA for AI Chatbots
DAY 2 - FEB 10, 2026
Anna Patterson
Principal Software Quality Engineer
SESSION #1
Be the CEO of Your Testing Career
Guljeet Nagpaul
Chief of Products and Strategy
SESSION #2
Testing the Intangible: QA for AI Systems
Maria Shalnova-Weinzierl
Senior Consultant
SESSION #3
The interface! Testing APIs correctly between unit and UI tests
Rahul Parwal
Testing Specialist
SESSION #4
Context Engineering for Testers
Chris Trimper
Senior Solution Architect
Don Jackson
Technical Evangelist
SESSION #5
Scripts? Where We’re Going, We Don’t Need Scripts
Alejandro Molina
SESSION #6
Using Claude Code AI to grow my automation skill set (learning Playwright)
Ryo Chikazawa
Software Testing Expert
SESSION #7
Faster Test Creation, Less Test Maintenance: How AI Is Rewriting Test Automation in 2026
Shyamal Raju
QA Manager
SESSION #8
A New Era of Testing: How AI Enables Self-Healing and How to Use It Well
DAY 3 - FEB 11, 2026
Andrew Horgan
Solutions Architect
Darrel Farris
Head of Sales Engineering
SESSION #1
Agentic AI in the Dev Workflow: From User Story to Tested Release
David Ingraham
Senior SDET
SESSION #2
The Automation Maturity Pyramid: A Framework for Growth
Frank Moyer
Tech Innovator & CEO
Vernon Richards
Debbie O’Brien
Greg Paskal
SESSION #3
How Automation Engineers Are Using AI to Get Ahead (Roundtable)
Karime Salomon
Quality Assurance Director
SESSION #4
How to build AI habits across the QA team
Alan Voigt
QA Automation Advocate
SESSION #5
CTRL+ALT+Test: Rebooting automation strategy for the next decade
Sai Krishna
Director of Engineering
Srinivasan Sekar
Director of Engineering
SESSION #6
Testing Autonomous AI Agents: A QA Practitioner's Guide
Judy Mosley
QA Engineer
SESSION #7
From Angsty to Able: How to Take the First Steps into Your Automation Journey
Lee Barnes
Chief Quality Officer
SESSION #8
Designing an AI-Augmented Test Generation Pilot: A Playbook from the Trenches
DAY 4 - FEB 12, 2026
Jon Robinson
Chief Storyteller
SESSION #1
The AI-charged Test Strategy: Building a QA Organization For The Next Era (90-min Workshop)
Ben Fellows
QA Manager
SESSION #2
Your Codebase Is About to Become Your Most Powerful Teammate (90-min Workshop)
Arthur Hicken
Senior Software Evangelist
Wilhelm Haaker
Director, Solution Engineering
Nathan Jakubiak
Senior Director of Development
SESSION #3
Running the Right Tests at the Right Time (Roundtable)
TBA
Senior QA Expert
SESSION #4
TBA
Abhinav Premsekhar
Senior Product Manager
Nikita Nallamothu
Senior Product Manager
Nagarjuna Vipparthi
Senior Product Manager
SESSION #5
AI-powered performance testing to ensure app reliability
Sravanthi Naga
Sr Engng Mgr, Perf., Resiliency & DevSecOps
SESSION #6
Resilient by Design: AI-Driven Observability and Performance Testing in MCP Workflows
DAY 5 - FEB 13, 2026
Imran Ali
Principal Test Consultant
SESSION #1
LLM & RAG Testing (90-min Workshop)
Larry Goddard
Test Automation Architect
SESSION #2
QA Chomp - AI Test Generation
Paul Turchinetz
Software Engineer
SESSION #3
How to Win Leaders and Champion Automation
Toni Ramchandani
Vice President
SESSION #4
Agentic AI in Security Testing: Building first Real‑world Autonomous QA Agents
Federico Toledo
Testing Advocate
SESSION #5
Navigating from Business Problems to Quality Engineering Solutions: A Practical Approach
Bob Fornal
Microsoft MVP & Sr. Front-end Developer
SESSION #6
A Playwright Visual Regression Runner: 39 lines of TypeScript
Gaurav Khurana
SESSION #7
When Tests Fail in CI But Pass Locally: A Deep Dive
Meet Your Host & Co-host
Joe Colantonio
Founder of TestGuild & Guild conferences
Hi. I’m Joe Colantonio, founder of TestGuild - a dedicated resource of actionable & real-world technical advice (Blog, Video Tutorials, Podcasts, and Online Guild Conferences) to help improve your automation, performance, and security testing efforts.
TRUSTED BY MEMBERS EMPLOYED BY:
Chris Trimper
Enterprise QA Automation Architect
Chris has been involved in software testing for over 16 years, dedicating most of that time to adding efficiencies in the testing process through functional test automation. He is currently the Test Automation Architect for his QA team at Independent Health, leveraging various tools and techniques for functional automation and performance testing. He has had the opportunity to speak at various conferences on software testing and monitoring aspects. Over the past few years, he has begun to adopt forms of Al in the toolbox of efficiencies in testing.
BONUS #1: Get Instant Lifetime Access To Our 24/7 Active Community Of 2600+ Skilled Software Professionals!
I know that the a lot of the time it can feel like the managers just don't “get it” when it comes to the testing side of things.
With most testers reporting to different people, it’s natural to feel fractured from your community.
And for a lot of folks who are sole testers at their firm, it's even more lonely.
Look - you can always make your own mistakes and learn on our own…
But having a community to fall back on makes achieving your goals - much EASIER and a lot FASTER.
Because it provides a space for like-minded testers to learn from each other’s mistakes and shorten their learning curve - by months (or even years).
That’s why with Automation Guild, I built a community of testers - from beginners to advanced - ready and willing to genuinely help each other grow.
And that’s been one of the biggest game-changers for them.
Here's what industry veterans say about the Automation Guild community...
I've been doing testing automation for 21 years and I really enjoyed the Automation Guild.
I really like that I got back into latest industry trends. The conference was really well organized and there was a wide variety of applicable topics.
I'm also really enjoying the AG community and the ability to communicate with test automation experts from all around the world, year-round.
Overall, I found that Automation Guild was really great and I have a lot of ideas that I can apply to my work.
Michelle Pleas
Principal Test Engineer
You think you know everything, and then you find our you really do know just a small part of the equation.
Having testers in the AG community giving ideas and pointers has helped me immensely in expanding my range of knowledge and acceptance of tools that can make the wheels turn even better.
Charlie Harris
Senior Quality Assurance Manager
Just like these software professionals, you can also leverage the Automation Guild community as a 24/7 resource for you to:
➤ Get constant feedback on what you’re currently working on
➤ Identify what technologies other companies are working with
➤ Network with experts from all over the world (year-round)
➤ Discover the most in-demand skills to focus on
➤ Find quick solutions to technical (and career-related) problems
So if you don’t want to waste any more of your time on flaky tests…
Or jump from forum to forum searching for answers…
Or sift through 10 different articles trying to find a solution…
And would like to create consistently better, faster, and reliable automation moving forward...
Join our private community now - when you reserve your lifetime access to Automation Guild 2026.
But wait, there's more...
BONUS #2: Test Automation Accelerator
I will also be bringing you 1 interactive and premium LIVE training (+ Q&A) session EVERY month — for 9 straight months — after the event.
That means, on a monthly basis, throughout 2026, Automation Guild '26 registrants will get a brand new training + Q&A session hosted by one of our community experts from March '26 to November '26.
Some will be topics that were in high demand but didn’t get enough community votes to make it to the final lineup.
Some would be new topics voted on by the private Automation Guild community during the year.
This way you'll get expert guidance on 9 more relevant topics over the course of the year — for FREE.
Mar '26
Paul Grossman
Secrets of Enhancing an Orphaned Playwright Framework with Agentic AI
Apr '26
Session & Speaker: TBD
May '26
Session & Speaker: TBD
Jun '26
Sachin Gaikwad
AI-Built Test Coverage Dashboard: The Complete Multi-Framework Solution
Jul '26
Ed Manlove
Test Automation Fundamentals - the building blocks for successful automation
Aug '26
Session & Speaker: TBD
Sep '26
Session & Speaker: TBD
Oct '26
Session & Speaker: TBD
Nov '26
Session & Speaker: TBD
With this bonus, I’m truly excited to bring year-long learning and even MORE VALUE to your ticket investment for Automation Guild ‘26.
But I'm not done yet.
There is also a SPECIAL BONUS exclusively for 5-day ticket holders!
BONUS #3: Automation Guild JoeBot One Year Unlimited Access
The "Automation Guild JoeBot" will be trained on each session, Q&A, roundtable, workshop presented at Automation Guild ’26.
So, think of it as your personal AI assistant with whom you can interact with 24/7.
Have questions? Need advice? Your JoeBot will be ready with answers at your fingertips.
Plus, it will be able to instantly help you revisit insights, tips, and techniques from any session you want — anytime, anywhere.
Furthermore...
Say you're looking for a specific expert tip shared at some point during a session which you kinda sorta remember - you won't have to rewatch the entire session to find it.
JoeBot will find that for you in no time.
The intention is to help you save precious time & effort so you can direct it towards being productive in your day-to-day work.
Reserve Your Lifetime Access For Automation Guild '26 Now!
3-DAY FUNCTIONAL PASS
Lifetime Access to 3 Days of Functional Autoation Awesomeness!
- ✓ Functional Automation: 24 Video Training (+ Q&A) Sessions
- ✓ Lifetime Access To Complete Recordings (Sessions + Q&As), Transcripts, And Resources
- ✓ Bonus #1: Join Our Private Community of 2600+ Skilled Software Professionals To Ask Questions, Get Feedback, Find Solutions, And Network With
- ✓ Bonus #2: Test Automation Accelerator — 1 new, interactive LIVE training (+Q&A) session each month w/ a community expert (from Mar to Nov '26)
$227
Get instant access. Start learning in the next 2 minutes.
Your Investment Is Protected By My 180-Day "Love It or Leave It" 100% Money-Back Guarantee
5-DAY E2E PASS
Lifetime Access to The Complete 5 Day Event
3 Days of Functional + 2 Days of Non-Functional Automation Awesomeness!
- ✓ Functional + Non-Functional Automation: 37 Video Training (+ Q&A) Sessions + Three 90-min Workshops
- ✓ Lifetime Access To Complete Recordings (Sessions + Q&As), Transcripts, And Resources
- ✓ Bonus #1: Join Our Private Community of 2600+ Skilled Software Professionals To Ask Questions, Get Feedback, Find Solutions, And Network With
- ✓ Bonus #2: Test Automation Accelerator — 1 new, interactive LIVE training (+Q&A) session each month w/ a community expert (from Mar to Nov '26)
- ✓ Bonus #3: Automation Guild JoeBot — Customized chatbot trained on each training, Q&A, roundtable, & workshop session presented at AG ’26 to answer your doubts, help find information, etc.
$327
Get instant access. Start learning in the next 2 minutes.
Your Investment Is Protected By My 180-Day "Love It or Leave It" 100% Money-Back Guarantee
Note:
⚈ Groups of 2-4 people: Get 10% off the total (auto applied at checkout).
⚈ Groups of 5-9 people: Get 20% off the total (auto applied at checkout).
⚈ Groups of 10-19 people: Get 30% off the total (auto applied at checkout).
⚈ Groups of 20 or more: Reach out to [email protected]
Here's What Attendees Say About Automation Guild
I've been fortunate to attend the Automation Guild conferences for more than 5 years. The Automation Guild Conference is a great way for testers to stay up-to-date on the latest happenings in the test automation world. With Joe bringing in speakers from all places and backgrounds to highlight testing from entry level to senior level, this conference talks about technologies, strategies, and tactics any software tester can start using right away.
Patricio A
Software Professional
My name is Adam Dickerson. I have been a QA software professional for almost 30 years with most of it in test automation.
The TestGuild's annual Test Automation conference is a must for any test automation professional.
Personally, it has helped me keep up to date with the latest tooling and trends in test automation.
It also lets me connect with other test automation professionals. The community is very helpful and willing to help. You will gain a lot of knowledge by attending
Adam Dickerson
Sr. QA Engineer
Automation Guild is hands down one of the best conferences for automation professionals!
I just attended my third Automation Guild event in a row, and once again, it was absolutely worth it.
The sessions covered everything from tools to processes and self-development, but the real value goes beyond the conference itself—it's the community.
The Guild isn't just about content; it's about people. The discussions, the support, and the connections with speakers and fellow testers are what make this event truly special. Over the years, I've met incredible experts who are always open to sharing insights and helping others navigate challenges.
Andrei Nupryienak
Test Manager
Automation Guild is, by far, the premier test automation conference that every tester should attend.
Engaging in meaningful conversations with like-minded professionals gives us invaluable opportunities to understand industry needs and stay at the forefront of innovation.
Geosley Andrades
Sr. Director
I learned a lot about Playwright and potential migration steps from my current framework.
There was a lot of content on AI, which is great for me to keep in mind as we explore the various AI options in the coming months/years.
I also found a solution for a pre-existing mobile testing issue that I am looking forward to implementing.
I would highly recommend the Automation Guild to other testers, due to the quality of the conference content and the ongoing community.
Ashley Brinker
QA Analyst
I attended TestGuild's Automation Guild '25 online conference. It was GREAT!
#Automation, #AI, #Playwright, #CareerGrowth and so many other topics were being covered!
I really liked Mark Winteringham's session on "Let's build an AI testing assistant". It really sparked some ideas on how to incorporate AI in my projects.
Another great benefit is that I am meeting many other Automation Guild members and even making some new friends!
If you are looking to start or enhance your test automation in your organization, this conference is a must!
Michael Deveaux
Sr. Tech. Support Engineer
Flaky tests. I already knew it's not tool based. Found it super interesting that it was more brain related :)
Always good to see how others do QE work.
Absolutely would recommend Automation Guild. Always good to see what is going on outside of our little sphere.
Dave Sorenson
Director QE
I especially loved Jason Arbon's session on AI Invaders: Conquer Real-World e2e Testing Challenges and Playwright's Real-World Impact and Unique Features by Ashutosh Gosh.
This conference has paved way by providing real world examples on how companies have migrated from old automation scripts to latest popular tools like playwright that can leverage latest technologies.
It has also provided me with a jump start on how to integrate AI tools in automation. That is something very valuable to take back and work with.
I would absolutely love to recommend Automation Guild to other testers. It provides with valuable network connections, resources from opensource, sample code to create something new, reuse and improvise what you already have in automation and go beyond today towards the future.
Simply awesome and time well spent. It is like condensing 100 books and walking away with content in a very short duration of time.
Bhooma Kannan
Director - Quality, Release and Client Engineering
I am Lead Test Engineer in a Finance sector company.
I really learnt a lot and I felt so good to see people in my profession sharing knowledge on both testing and automation.
The conference included latest topics such as Gen AI, Contract testing, Latest tools that was built using AI technologies.
This is definitely eye opening for me and felt all the sessions are useful.
I would definitely recommend this conference to other testers. Congrats, Joe for bringing Test Guild to this level!
Anandhi Muthukumarasamy
Senior Test Engineer
I have been in software quality for 19 years.
Automation Guild has been really beneficial! I appreciate that it is fully online and reasonably priced.
The topics were ALL useful and informative.
I would struggle to choose a specific session but
it's been valuable to learn so much about AI
and just share a sense of camaraderie with others in the field facing similar challenges.
I also really enjoyed sessions with comparisons of tools as there are so many options out there in the testing world. We're all limited on time so it's nice to have a baseline to begin from.
I've attended conferences that felt more focused on selling products and teaching rudimentary skills so I would definitely recommend Automation Guild!
Evie Cameron
QA Lead
A must-attend event for all testing professionals.
You get all the best practices and innovative techniques in a concise manner.
George Ukkuru
Head of Quality Eng. UST
Although early in my automation career, Automation Guild provided me a plethora of information, resources, and education that was well worth the price of admission.
Mike Clark
QA Engineering Manager
4th year attending the Automation Guild conference and its value and content keeps getting better. Huge thanks to Joe for putting on such a great event.
Stuart Noble
Test Manager
I enjoyed the Automation Guild, made a stack of notes, then implemented nearly code-less automation in just 90 days!
Nick Baynham
Automation Architect
I've enjoyed attending these conferences since the beginning. It's very informative. I learn about industries I haven't worked in yet, new tools, and I get to connect with others. Together, we have a wealth of knowledge! It's great to be able to share ideas. And I always look forward to using what I learned.
Annette S.
The community is just amazing!
The conversations and interactions with both participants and other speakers are stellar!
Being an online conference, it still manages to feel "closer" than many in-person dittos.
Charlie Harris
Head of Developer Relations
As always, an awesome event! A superabundance of testing goodness.
Even before the conference had ended, the team was already chasing new ideas, refining existing practices and getting colleagues excited about new possibilities.
Validation of current practices and plans is always a tremendous win and Automation Guild weighs in massively in this regard.
Our plans are solid and aligned with those of our peers around the globe; the future is bright indeed!
What could be more awesome than that?
Mike Taber
Test Architect
I gained critical insights into the tools and techniques that industry practitioners use, the strategies that businesses consider when building an automation strategy, and the industry's latest automation trends.
I didn't expect an e-conference to be so well organized...and how welcoming the community that Joe and Team have built was. You also retain access to all conference materials even after the event.
Perhaps even more valuable is the opportunity to be part of an inclusive and supportive community of knowledgeable folks that you can tap into as a resource as you develop your career. Automation Guild sets the bar high!
Felix Lee
Test Lead
I joined the Automation Guild conference 4 times already. I always enjoy it.
You meet a lot of people who work in the same fields with you or related. And they give so many thoughts and brilliant ideas.
I feel very happy this time each year.
And I'm always looking forward to see what we will have next year ;)
Michelle Xie
Automation Tester
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Discover key insights, proven strategies, core principles, and actionable techniques that'll make a REAL difference in your automation efforts - fast!
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Watch every single session you couldn't attend LIVE - at your own pace - based on your current priorities, goals, and interests.
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Find quick solutions, get important feedback, discover new ideas, get career help & strategy advice, explore networking opportunities, etc.
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Invest in Yourself with Confidence - 100% Risk Free!
You’re just ONE step away from getting direct access to the best-kept automation secrets, latest key insights, proven strategies, and actionable techniques of the world’s top E2E automation experts - LIVE!
Armed with real-world expert advice, you’re guaranteed to avoid little-known mistakes, shorten your learning curve, and see a tangible difference in your day-to-day automation efforts - real fast.
But rest assured, if you're not satisfied for any reason at all...or don't see real-world results from Automation Guild 2026...
Simply let me know within 180 days (6 FULL months), and I'll return 100% of your investment.
No Questions Asked.
Unlock Your Lifetime Access Pass - 100% Risk-Free!
3-DAY FUNCTIONAL PASS
Lifetime Access to 3 Days of Functional Autoation Awesomeness!
- ✓ Functional Automation: 24 Video Training (+ Q&A) Sessions
- ✓ Lifetime Access To Complete Recordings (Sessions + Q&As), Transcripts, And Resources
- ✓ Bonus #1: Join Our Private Community of 2600+ Skilled Software Professionals To Ask Questions, Get Feedback, Find Solutions, And Network With
- ✓ Bonus #2: Test Automation Accelerator — 1 new, interactive LIVE training (+Q&A) session each month w/ a community expert (from Mar to Nov '26)
$227
Get instant access. Start learning in the next 2 minutes.
Your Investment Is Protected By My 180-Day "Love It or Leave It" 100% Money-Back Guarantee
5-DAY E2E PASS
Lifetime Access to The Complete 5 Day Event
3 Days of Functional + 2 Days of Non-Functional Automation Awesomeness!
- ✓ Functional + Non-Functional Automation: 37 Video Training (+ Q&A) Sessions + Three 90-min Workshops
- ✓ Lifetime Access To Complete Recordings (Sessions + Q&As), Transcripts, And Resources
- ✓ Bonus #1: Join Our Private Community of 2600+ Skilled Software Professionals To Ask Questions, Get Feedback, Find Solutions, And Network With
- ✓ Bonus #2: Test Automation Accelerator — 1 new, interactive LIVE training (+Q&A) session each month w/ a community expert (from Mar to Nov '26)
- ✓ Bonus #3: Automation Guild JoeBot — Customized chatbot trained on each training, Q&A, roundtable, & workshop session presented at AG ’26 to answer your doubts, help find information, etc.
$327
Get instant access. Start learning in the next 2 minutes.
Your Investment Is Protected By My 180-Day "Love It or Leave It" 100% Money-Back Guarantee
Note:
⚈ Groups of 2-4 people: Get 10% off the total (auto applied at checkout).
⚈ Groups of 5-9 people: Get 20% off the total (auto applied at checkout).
⚈ Groups of 10-19 people: Get 30% off the total (auto applied at checkout).
⚈ Groups of 20 or more: Reach out to [email protected]
Here's Some More Attendee Feedback About Automation Guild...
TBH, I found all the sessions had something that I was able to gleam some wisdom from.
I enjoyed the counter view points on topics like the use of AI.
I do not think the conference solved a challenge but has offered me some interesting next things to learn about.
I am an advocate of the Automation Guild at my company.
I think it is awesome resource for testers and developers that are interested in keeping their careers up to date and socializing with other like-minded professionals.
Ed Guzikowski
Senior Platform Engineer
The Automation Guild '25 Conference was excellent.
This was my first year to attend and for the limited number of presentations they were very well orchestrated and the selection was overall superb.
I will attend again next year.
W Adam Brooks
Software Professional
This is a great conference especially if you're navigating early transitions into automation and want to learn more about new technologies in a virtual conference setting.
Brendan Burke
Senior SDET
Automation Guild brings us a lot of news in testing and test automation field every year.
It is more than a conference; it is a community where you can motivate yourself.
As a long-term follower I really appreciate Joe’s work for the community and test automation topic. Cheers!
Maros Dzuris
Sr. Test Automation Engineer
A fantastic event! Better than any conference I've been to.
What a great way to stay up to date on tech related to all things automation awesomeness!
I got so many things to take back and implement :)
Jesse Gregory
QA Automation Engineer
Automation Guild is awesome! I learn a lot and there are many takeaways to implement in practice.
I love the Q&As (the quality of the questions is very high)...and also the fact that I get lifetime access to all the video sessions because there is lot of info.
Many sessions are worth rewatching.
Mark Cole
Application Software Tester
This is the 2nd year I'm attending this conference.
My main takeaways were good testing practices and various tips on how to keep a good work/life balance.
The Q&A sessions and discussions in Heartbeat app really helped me find some answers. I won't go into too much detail, but I could not wait to try out the suggestions the next day. (I've already implemented the changes and my team is really happy :) ).
I've personally found "Automation Guild" to be a great source of various work/life tips and latest news / trends. Access to the community is awesome.
There is a saying: "Two heads are better than one". Now imagine having 1000+ people where you can ask your questions. You don't even need to imagine, because "Automation Guild" already exists.
The price does not bite too much compared to other conferences as well.
How will you keep up with the ever-evolving IT industry? Ultimately, the decision is yours.
Vaclovas Brazdauskas
QA Engineer
I have 20-year experience as SDET, Sr. SDET and QA manager.
The conference inspired me to do the following:
a) Evaluate to replace WDIO with Playwright.
b) Evaluate the possibility to leverage LLM to enhance testing, e.g., write our own AI agents, RAG, etc.
c) Evaluate our process/practice to address quality concerns in AI-powered applicatioins.
I will recommend Automation Guild because it provides new ideas.
Also, I hope the future conferences provide more information about the success stories for AI-assisted testing.
Xiangwei Li
Sr. SDET
As a QA Analyst, I found Automation Guild to be an incredibly valuable experience.
The sessions provided deep insights into modern testing strategies, and I learned a lot—especially about Playwright’s advantages over Selenium and PACT testing.
One of the biggest takeaways for me was the insights shared by Ashish Ghosh and Marie Cruz , which directly address at least two challenges I currently face at work.
Beyond that, the conference opened up new avenues for my professional growth and even prepared me for unpredictable situations in my career.
I highly recommend this conference to other testers. Honestly, I regret not attending sooner—I should have started long ago!
If you're in testing, this is a must-attend event.
Ninitha Baby
QA Analyst
Thanks a lot Joe (great presenter and well organized host) and all the other presenters for this great conference.
It was really an eye opener for anyone who wants to start/switch/enhance their career in automation testing.
I would say it's a "single knowledge hub for all testing needs".
Also, the best part is getting lifetime access to the private community where we can good knowledge sharing - throughout the year.
Bhumesh Ruchandani
Principal Member Of Technical Staff
I have worked in Software Test Automation for many years.
But Joe and his conferences always give me new information and skills to keep me marketable.
And Joe's conferences continue to inspire me and renew my Test Automation love and spirit! -Forever appreciated!
I have attended Joe's conferences since the first one.
Thank you.
Renee Simpson
Software Test Automation Expert
It was my first Automation Guild and it was spot on. The right balance of technical and non technical talks, all interesting and with great presenters.
It is this kind of conference that pokes my brain and triggers new ideas for the day to day activities that I really enjoy.
More than just great talks, the attendees (the guild) are aligned in helping each other by sharing ideas or building on what was just heard and learning new things, the interaction is really something that takes this conference to another level.
To repeat, I can say I'm an official member of the guild now!
Cristiano Cunha
Solution Architect & Testing Advocate
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