{"id":796,"date":"2020-04-28T00:05:06","date_gmt":"2020-04-27T23:05:06","guid":{"rendered":"https:\/\/technocript.com\/?p=796"},"modified":"2022-12-07T17:28:12","modified_gmt":"2022-12-07T17:28:12","slug":"seo","status":"publish","type":"post","link":"https:\/\/technocript.com\/seo\/","title":{"rendered":"When Keywords Fail! SEO Overview"},"content":{"rendered":"\n

Despite the 786 MILLION search results Google brings us when searching for \u201cSEO\u201d, the first page is more than enough to shape a perfect idea about this term. <\/p>\n\n\n\n

For content creators, it is not just for their content to appear within Google\u2019s results. But certainly to appear within the very first pages. Here is when SEO techniques come into play.<\/p>\n\n\n

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\"SEO<\/figure>\n<\/div>\n\n\n

1. Overview<\/h2>\n\n\n\n

Let us ask the following question: <\/p>\n\n\n\n

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How many times have you ever jumped to page 10 in search results? or even to page 2 or 3? <\/p>\n<\/blockquote>\n\n\n\n

Most statistics indicate that the majority of clicks (CTR) take place on results within the very first search engine result page (SERP). <\/p>\n\n\n\n

In this context, SEO techniques make it more efficient for content to be ranked in higher positions within query results. But keep in mind, whatever the SEO techniques you are using to be ranked first, your content remains the king!<\/p>\n\n\n

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\"Google<\/figure>\n<\/div>\n\n\n

2. What is SEO<\/h2>\n\n\n\n

SEO (Search Engine Optimization) refers to the process of enhancing websites and web pages to be more visible and discoverable by search engines. <\/p>\n\n\n\n

In other words, it combines additions and modifications that can be applied to make online resources easily indexable and accessible by search engines. <\/p>\n\n\n\n\n

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That said, it is not enough for your website to be user-friendly<\/a> and mobile-friendly<\/a>, it needs to be search-engine friendly<\/a> as well.<\/p>\n\n\n\n

The fact that any blogger or content creator needs to know is: <\/p>\n\n\n\n

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The higher the search ranking you achieve, the more traffic you receive. And eventually, the more you achieve your goals and earn from your online content.<\/p>\n<\/blockquote>\n\n\n\n

3. Search Engine Algorithms<\/h2>\n\n\n\n

As key components of all search engines, we should take a look at the two main algorithms behind most search engines: HITS, <\/strong>and PageRank<\/strong>. <\/p>\n\n\n\n

In general, search engines deal with each webpage as a node within a network of other nodes\/pages. Where each node refers to other nodes using links.<\/p>\n\n\n\n

3.1. HITS Algorithm (Hub and Authority)<\/h3>\n\n\n\n

Used by Ask.com<\/a>, the HITS algorithm (Hyperlink-Induced Topic Search<\/a>) employs two main concepts: Hub and Authority. <\/p>\n\n\n\n

As defined by Merriam-Webster<\/a>, Hub is the central part of a circular object. Likewise, HITS defines the hub of a webpage as the collection of all webpages that this page refers to (has links to). <\/p>\n\n\n\n\n

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On the other hand, the Authority of a webpage is the collection of webpages that refer to this page (has links to this page). <\/p>\n\n\n\n

Consequently, the higher hub and authority score of a webpage, the higher it is ranked within search engines.<\/p>\n\n\n\n

3.2. Google PageRank Algorithm<\/h3>\n\n\n\n

PageRank<\/a> algorithm, developed and used by Google<\/a>, doesn\u2019t employ the terms Hub and Authority. In contrast, it depends on both the number and quality of links referring to a webpage to rank this page. <\/p>\n\n\n\n

Hence, the importance of a webpage is subject to the quality and quantity of referring links. The more quality links a webpage retains, the better chance it has to rank first in search results.<\/p>\n\n\n\n

For more details on how PageRank works, check the following illustration by Zach Star<\/a>:<\/p>\n\n\n\n