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Articles & Insights
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Reflecting on the Challenges I’ve faced as a Woman Entrepreneur
I’ve heard it said that women do business differently. I don’t entirely subscribe to that notion. But women do face different challenges in business, some of which I have experienced myself and others of which I’ve been a witness.
Marketing & Communications
The Ultimate Guide for Stress-Free Content Planning
In today's hyper-connected world, crafting relevant content across various social media platforms is vital for effective brand awareness and communication.
Marketing & Communications
4 Steps for Navigating the Social Media Content Maze
As social media algorithms evolve daily, the nature of what content should be posted may change as well. Businesses, influencers, and individuals alike are investing considerable amounts of time keeping pace with the trends to improve their visibility in users’ feeds.
Other
Google and Yahoo May Be Blocking Your Email – Here’s How to Fix It
Beginning in February 2024, Gmail and Yahoo have started restricting (and fully rejecting) emails from “non-authenticated email domains.
Branding
Katy Dwyer Design Rebrands as KDD Marketing
A pioneering Hudson Valley-based marketing agency proudly announces a significant milestone by unveiling its new name: KDD Marketing.
Websites
2023 Website Launch Roundup
It’s time once again for KDD’s annual Website Launch Roundup! Here are the highlights of websites we launched in 2023.
Websites
What is WordPress Website Maintenance, and Why Do I Need It?
Congratulations! You’ve launched your brand new website! You can now go back to working on your business and serving your customers. No need to worry about the website anymore, right? Not so fast…
Marketing & Communications
4 Compelling Reasons You Should Include Testimonials in Your Marketing
Many of us have fallen victim to an iffy restaurant, a poorly responsive company, or a new business with little online presence. So, as business owners, how else can you prove yourself to be worthy of the customer’s purchase and provide assurance that your product or service will satisfy?
Marketing & Communications
Marketing: Don’t Forget the Budget!
It may be scary to get transparent about your finances, but your budget is critical when it comes to building a marketing plan.