New Target Acquired!
From Overwhelmed to "Open for Business"
We’ve spent the first few weeks of 2026 mastering the art of the target - learning how to aim your message, find your audience, and price your expertise.
But as many of you have told me, once you have someone’s attention, the next question is: “What can I buy from you right now?”
If you don’t have a digital “entry point,” you’re likely leaving money on the table and missing out on building a massive email list. That’s why I’m excited to announce our next mission: Digital Product Kickstart.
The 7-Week Challenge: One Asset, Infinite Impact
I know the word “product” can feel overwhelming. You might think you need a 50-hour video course or a 100-page ebook to be taken seriously.
I’m here to tell you that’s not true.
In fact, some of the highest-converting digital assets are simple, high-value tools that solve one specific problem.
Over seven weeks, I’m going to lead you through a streamlined challenge to move you from “Overwhelmed” to “Open for Business.”
