Description
Tracks attribution data from submitted fields, cookie snapshots, first-click cookies, server-side fallback, and WooCommerce attribution in a defined source-of-truth hierarchy.
Features:
* Elementor lead capture with attribution snapshot
* WooCommerce order attribution support
* First-touch and last-touch source tracking
* Leads dashboard with filters and CSV export
* Phone number storage for leads when a phone field exists
* Backward compatibility for legacy cookies, options, and meta keys
Installation
- Upload the plugin ZIP in WordPress admin or copy the plugin folder to /wp-content/plugins/.
- Activate the plugin.
- Configure settings from the plugin admin screen.
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Contributors & Developers
“Shulman UTM Attribution for Elementor” is open source software. The following people have contributed to this plugin.
Contributors
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Browse the code, check out the SVN repository, or subscribe to the development log by RSS.
Changelog
1.10.8
- Improved: Full attribution hierarchy resolver (resolve_attribution_dataset) with strict priority order:
Explicit UTM Click IDs Referrer User-Agent First Touch Direct Untracked. - Improved: fbclid split logic — fbclid alone now resolves to facebook/social (organic intent).
Upgrades to facebook/paid when fbclid appears together with ANY UTM parameter (utm_source, utm_medium, utm_campaign, utm_content, or utm_term), while preserving existing UTM values and only inferring missing fields. - Fixed: utm_medium=social (and any explicit utm_medium) is never overwritten by click ID inference.
- Improved: direct vs untracked are now clearly separated. “direct” means tracking is functioning
but no attributable source was found. “untracked” is reserved for complete tracking failure
(all signals absent: no UTM, no click ID, no referrer, no UA match, no cookie, no first-touch). - Added: attribution confidence field (explicit / inferred / fallback / untracked) stored
in DB and order meta. - Fixed: server_side_fallback no longer returns “untracked” for missing/internal referrers;
the caller now decides direct vs untracked based on full signal inventory. - Improved: WooCommerce orders column and meta box now distinguish direct vs untracked visually.
- Improved: Dashboard UTM source filter now lists direct and untracked as separate options.
- Updated: DB schema version 1.4.0 — adds confidence column to wp_ute_leads table.
- Updated: utm-tracker.js — fbclid click ID split logic, confidence field in cookie snapshot,
internal navigation returns “direct” not “untracked”.
1.10.7
- Fixed: fbclid normalization no longer overrides an explicitly set utm_medium=social.
Previously, any visit with fbclid and utm_medium=social (e.g. an organic Facebook post
tagged manually) would have its medium silently replaced.
Existing UTM values are now preserved, and fbclid inference only completes missing fields.
1.10.6
- Fixed remaining Plugin Check SQL issues (prepared statements compliance)
- Improved security of database queries.
- Cleaned uninstall logic for safer execution.
1.10.5
- Removed remaining prebuilt SQL variables and inlined prepare() calls.
- Reworked admin queries to avoid interpolated SQL variable patterns flagged by review.
- Kept phone capture, dashboard display, and CSV export support intact.
1.10.4
- Fixed admin SQL queries to use prepared statements consistently.
- Escaped interpolated table names in dashboard queries.
- Added missing translators comments and refreshed readme metadata.
1.10.3
- Added plugin readme file for compliance.
- Improved static analysis compatibility for admin SQL and translations.
- Kept lead phone field support in DB, admin table, and CSV export.
1.10.2
- Added lead phone field support.
- Added phone column to leads screen and CSV export.