Tailwind Radar | Grant McCracken | Substack

034: MCCC and A Cultural Intelligence Starter Kit

I’m working hard on my lectures for the Master Class Culture Camp (MCCC).

Dec 23, 2025 • Grant McCracken

033: Lululemon: category logic, not culture logic

Dec 23, 2025 • Grant McCracken

032: AI, culture and "The Forge."

A case study in how AI can help us build subcultures for consumers in crisis

Dec 23, 2025 • Grant McCracken

031 Culture, Finally

For years, I tried to persuade institutions to take culture seriously — not as garnish, but as a way of seeing the world.

Dec 15, 2025 • Grant McCracken

How good is AI: We ran two tests to find out

AI is good at studying American culture.

Dec 3, 2025 • Grant McCracken

Most Popular

023 Jeep Wagoneer COV: a test for the Preparedness trend?

Aug 2, 2025 • Grant McCracken

009 What is a trend, anyhow?

Jan 29, 2025 • Grant McCracken

024 Value Discovery in flipflops: Lessons from the Goldfish Swim School

Aug 3, 2025 • Grant McCracken

012 Assumption hunters at the airport

Feb 21, 2025 • Grant McCracken

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