We make green and healthy behaviour irresistible.
kg carbon emissions avoided
Journeys on foot
Journeys Cycled
JOURNEYS by Public transport
Since 2010, BetterPoints has combined technology and data to motivate and measure behaviour change for health & wellbeing, transport & mobility, and climate change.
With BetterPoints, you have the behaviour change technology and expertise you need to encourage, reward and sustain new behaviours.
Solutions designed for your sector
BetterPoints is working with businesses, public bodies and universities to change the way people think about how they move – for better health, cleaner air, and reaching Net Zero.
Powered by science, technology and communications
Science
Our programmes employ more than 40 behaviour change techniques (BCTs) and apply the science continuously.
Technology
Our purpose-built platform and app encourage, reward and measure behaviour change – anywhere, and at scale.
Learn more
Communications
Our programmes are great at changing your participants’ behaviour. Recruiting them takes time and effort, but we can do that bit for you too.
Our latest stories
Bike Week 2026
Bike Week, organised by Cycling UK, returns from 8th – 14th June. It’s the UK’s biggest annual celebration of cycling and a chance to highlight the benefits bikes bring to[…]
Read more
World Environment Day 2026
World Environment Day on 5th June focusses on climate action in 2026. Transport remains the UK’s largest source of greenhouse gas emissions, with cars and vans the primary contributor. For[…]
Read more
World Bicycle Day 2026
World Bicycle Day on 3 June is a global reminder of the bicycle’s role in sustainabletransport. Cycling produces zero emissions, reduces congestion and improves public health– outcomes that matter to[…]
Read moreWhat our clients say
I would wholeheartedly recommend BetterPoints to anybody who is trying to think of a way to change behaviour. It’s been really successful, we’ve got thousands of users now across the whole county.
Tony Lenihan, Sustainable Travel Coordinator, Leicestershire County Council
I have been very pleased
with the product and service
offered by BetterPoints. We have been able to reach
a large number of staff and
students and encourage more
sustainable modes of travel,
as seen through fantastic
carbon savings.
Darren Hardwick, Car Parking & Sustainable Travel Manager, The University of Sheffield
Brighton & Hove City Council are delighted by the high levels of engagement with the BetterPoints Move for Change campaign. We feel there is a real and tangible shift in attitudes towards traveling more actively and sustainably.
Dan Bianco, Transport Planner, Brighton & Hove City Council
The whole BetterPoints team seem super passionate about promoting sustainable travel and tackling climate change, so it’s great to be collaborating with a partner that shares our values.
Samantha Waugh, Sustainability Manager, University of Sussex
[BetterPoints] contributes directly to the University’s Environmental Sustainability Strategy. [It] has been a very positive experience. Students and staff like the range of both local and high street rewards.
Richard Wintrip, Travel, Transport and Parking Manager, Cardiff University
We like that BetterPoints includes a number of modes of travel so can be used by a wide range of people in York, with great benefits for health, traffic flow and the local environment.
Ben Stokes, Travel Planning Manager, City of York Council
Some of our clients and partners
