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Say Hello to a New Look for Animoto

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Eliza TalvolaContent Marketing Manager at AnimotoUpdated: Jan 9, 2025

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Welcome to the new Animoto! After 18 incredible years of helping creators bring their stories to life, we decided it was time for a makeover. Think of it as hitting “refresh” on a tool you already know and love—now more polished and powerful than ever.

So let’s take a trip down memory lane!

Why the rebrand?

Here’s the TDLR of it all: While our tools have evolved to give you even more creative freedom, our brand needed to catch up. We’re proud to say: it’s the same Animoto you know and love—just with a fresh coat of paint and even more inspiration to share.

In the last year alone, we’ve added over fifteen new features and improvements, 91 templates, 10 themes, and 5 text styles. That’s a long way from where we started in 2007! All we needed was a brand to match.

This rebrand isn’t just about updating our appearance—it’s about embracing the exciting new features and possibilities we’ve developed along the way. We’re more polished, more powerful, and ready for the next chapter of inspiring video creation.

Beth ForesterAnimoto CEO

Check it out & make a video

In case you missed it: Top features of 2024

  • New video backgrounds
  • 1080p HD resolution for all video previews
  • More drag-and-drop text freedom
  • Media frames for flexible media placement
  • Timeline editing for text, elements, and media frames
  • Editing hotkeys
  • AI Script Generator
  • And a whole lot more

See what else is new

Win some Animoto swag

Giveaway now closed

Congrats to all of our winners and happy video making!

Giveaway terms and conditions

By entering our giveaway, you give Animoto permission to use your quote and/or video on our website or other marketing content. Giveaway closes on February 28, 2025. Valid for US-based individuals only. First, second, and third-prize winners will be randomly chosen and notified by March 7, 2025.

In this article
Why the rebrand?In case you missed it: Top features of 2024Win some Animoto swag
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