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Steve Case

The Rise of the Rest: How Entrepreneurs in Surprising Places are Building the New American Dream

by Steve Case (Author) Format: Hardcover

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Steve Case, New York Times bestselling author of The Third Wave and cofounder of America Online shows how entrepreneurs across the country are building groundbreaking companies, renewing communities, and creating new jobs—reimagining the American landscape “and [giving] us hope for America’s future” (Ken Burns).

In 2014, Steve Case launched Revolution’s Rise of the Rest, an initiative to accelerate the growth of tech startups across the country. Rise of the Rest is based on a simple idea: cities can be renewed and rise again if they develop a vibrant startup culture. A visionary entrepreneur himself, Case believes that great entrepreneurs can be found anywhere, and can thrive with the proper support and investment. In fact, they’re key to the American DNA. After all, America itself was a startup. It struggled to get going and almost didn’t make it. Today it’s the leader of the free world, in part because it has the world’s largest economy—a testament to several generations of pioneering entrepreneurs. But America needs help keeping its promises, as it is harder today for innovators who live outside the major tech hubs. For most of the past decade, seventy-five percent of venture capital has gone to just three states—California, New York, and Massachusetts—while the forty-seven states making up the rest of the country have been forced to share the remaining twenty-five percent. And it’s even harder for some people no matter where they live. Less than ten percent of venture capital currently goes to female founders, and less than one percent to Black founders. Since new companies—startups—are responsible for net new job creation, it is essential that entrepreneurs everywhere have the opportunity to start and scale companies. Rise of the Rest is about leveling the playing field for everybody, and in the process creating opportunity and jobs for the people and places that have been left behind. This book tells that story and provides a hopeful perspective on the future of America.

In The Rise of the Rest: How Entrepreneurs in Surprising Places are Building the New American Dream, Case takes readers on an exhilarating journey into the startup communities that are transforming cities nationwide. Rise of the Rest’s signature road trips, on a big red tour bus, have created significant local and national buzz and spotlighted communities large and small that have committed to a new tech-enabled future. Along the way, Case introduces readers to dozens of entrepreneurs whose inspirational stories of struggle and achievement match the most iconic examples of American invention.

To date, Case has traveled to forty-three cities on his Rise of the Rest bus tour and has been featured on 60 Minutes, and in The New York Times, USA TODAY, Fast Company, and The Wall Street Journal. With dedicated venture funds, backed by an iconic group of investors, executives, and entrepreneurs including Jeff Bezos, Eric Schmidt, Meg Whitman, John Doerr, Sara Blakely, and Ray Dalio, Rise of the Rest also invests in the most promising high-growth startups located anywhere in the US outside of Silicon Valley, New York City, and Boston. The fund has invested in more than 175 companies across more than eighty cities, including: Phoenix, Chattanooga, Chicago, Denver, Detroit, Louisville, Baltimore, Columbus, St. Louis, Green Bay, Madison, Buffalo, Kansas City, Minneapolis, Cincinnati, Miami, Dallas, Salt Lake City, Omaha, Atlanta, Pittsburgh, Nashville, Indianapolis, New Orleans, and dozens of others.

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Print length

272 pages
Language

English
Publisher

Avid Reader Press / Simon & Schuster
Publication date

September 27, 2022
Dimensions

5.5 x 0.9 x 8.37 inches
ISBN-10

1982191848
ISBN-13

978-1982191849

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From the Publisher

Editorial Reviews

Review

“An iconic entrepreneur shows how a new generation of American business leaders is taking shape in the vibrant cities of the heartland. . . . Inspiring stories from unexpected places showing that the entrepreneurial spirit is alive and kicking.” —Kirkus Reviews

“It seems that if we can light an entrepreneurial fire under the rest of the country, we can have broader prosperity. Perhaps Mr. Case will provide the spark.” —Wall Street Journal

“I’ve spent my life telling stories about America, and the role of pioneers cannot be overestimated. A new chapter in America’s story is now being written in cities all across the nation, as a new generation of innovators build new companies and help rebuild communities. Steve’s book tells those riveting stories, and gives us hope for America’s future.” —Ken Burns, award-winning documentary filmmaker and CEO of Florentine Films

“The Rise of the Rest is a vivid and eye-opening look at the surprising acts of innovation and reinvention that are often left out of the media’s spotlight. Steve Case captures the incredible stories of entrepreneurs from all walks of life who are redefining the American dream.” —Tory Burch, executive chairman and chief creative officer, Tory Burch LLC; founder, Tory Burch Foundation

“In The Rise of the Rest, Steve Case takes us behind the scenes in cities across the country, where a new generation of innovative companies are being born and thriving. Through his up-close stories of startup founders, investors, policymakers, and business leaders, Case unveils a vision of a more inclusive America, where Silicon Valley no longer has a monopoly on innovation.” —Ray Dalio, cofounder of Bridgewater Associates and #1 New York Times bestselling author of Principles

“Steve Case played a pivotal role in getting America online, but his efforts over the last decade to create opportunity for more people in more places will be his most important legacy. I’ve seen firsthand the power of Rise of the Rest to empower entrepreneurs, revitalize communities and bring people together. This captivating book will give you hope for the future of America.” —José Andrés, chef and founder of World Central Kitchen

“Although I represent Silicon Valley in the U.S. Congress, I’ve long believed that we need to democratize innovation so we are creating tech jobs in dozens of cities, not just a few. Nobody in America has been a more visible and tireless advocate for this than Steve Case, and The Rise of the Rest illustrates an exciting and optimistic path forward for a more inclusive and united America.” —Ro Khanna, member of Congress from Silicon Valley

“Steve Case, one of America’s most successful entrepreneurs, has spent much of the past decade supporting the next generation of entrepreneurs, in dozens of cities all across the country. The Rise of the Rest is a must read, as it provides a hopeful and optimistic view of America’s future.” —David Rubenstein, cofounder of the Carlyle Group

PRAISE FOR THE THIRD WAVE:

“In The Third Wave, Steve Case has drafted a compelling roadmap for the future—one that can help us make sense of the technological changes reshaping our economy and the world. A fascinating read.”
—Sheryl Sandberg, Facebook COO and founder of LeanIn.Org

“I've been waiting to read Steve's story and I wasn't disappointed. His business career is straight out of Horatio Alger and carries important lessons for all entrepreneurs.”
—Warren Buffett, CEO, Berkshire Hathaway

“We are at the beginning of the next industrial revolution where the combination of software and industrial machines is building the foundation for a new wave of innovation. With clarity and passion, Steve provides a manifesto for the future of innovation and entrepreneurship. It's a must read from a visionary leader for entrepreneurs, corporate executives, and anyone trying to succeed during the Third Wave."
—Jeff Immelt, former Chairman and CEO, GE

“The Third Wave is essential reading for leaders in business and government, as well as for anybody trying to make sense of our rapidly changing world. I’ve worked with Steve for two decades, and I've always been impressed with his intellect and captivated by his insights. If you read this book, you will be, too.”
—General Colin Powell, former Secretary of State (and former AOL board member)

“Steve Case made history when he created America Online and introduced the Internet to the world. Steve's startup story is captivating, and chock full of important insights and lessons. But this is not a book about the past; it’s a bold and compelling vision for what’s coming next. The Third Wave is required reading for every entrepreneur.”
—Brad Feld, co-founder, TechStars and Foundry Group, author of Startup Life

“A true visionary, Steve Case understood years ago the tectonic shifts that were to occur in society, fueled by technology and acted with purpose and passion. Case’s book, The Third Wave, clarifies for leaders the decisions necessary to thrive in a future increasingly disrupted by accelerating knowledge-creation and sharing.”
—Alvin and Heidi Toffler, authors of the original The Third Wave

“The Third Wave is an indispensable book for understanding the history of the Internet and preparing for what's next. Entrepreneurs looking to build truly transformational businesses should listen closely to Steve Case's insightful advice.”
—Brian Chesky, Co-founder and CEO, Airbnb

“An extraordinarily frank and incisive book from an extraordinary business leader. All budding entrepreneurs, and all who care about the future, should read The Third Wave and heed the lessons as well as the insights.”
—David Rubenstein, Co-founderand Co-CEO, The Carlyle Group

“What’s new and noteworthy here is Case’s effort to draw a connection between his own history and an impending era of change. Moreover, he’s particularly thoughtful on the subject of how digital innovation and existing regulatory regimes will need to work together in the coming decades. . . . There’s little doubt that Case’s insights have value.”
—Jon Gertner, The Washington Post

“Case believes the third wave, which is only just beginning, will have far more impact as the internet transforms real world sectors such as healthcare, education, transport and energy. He shows how existing technologies can be deployed far more smartly rather than assuming that we will see further heroic breakthroughs.”
—Financial Times

About the Author

Steve Case is one of America’s best-known and most accomplished entrepreneurs, and a pioneer in making the internet part of everyday life. He cofounded America Online in 1985, when just three percent of people were online for an average of just one hour a week. He saw the possibilities of the digital future and built AOL into the largest and most valuable internet company in the 1990s (and the first internet company to go public). Case’s passion for helping entrepreneurs remains his driving force. He was the founding chair of the Startup America Partnership—an effort launched at the White House in 2011 to accelerate high-growth entrepreneurship in every region of the country. Case also was the founding cochair of the National Advisory Council on Innovation & Entrepreneurship, and a member of President Obama’s Council on Jobs and Competitiveness, where he chaired the subcommittee on entrepreneurship. He was active in passing the bipartisan JOBS Act in 2012, which made it easier for startups to raise capital. His engagement on policy led Politico to name him “Washington’s tech whisperer” in 2017. As chairman and CEO of Revolution, a Washington, DC-based investment firm he cofounded in 2005, Case partners with visionary entrepreneurs to build businesses such as Zipcar, Sweetgreen, Clear, Tempus, DraftKings, and many others. Case also serves as chair of the Smithsonian Institution, which under his leadership has launched a bold effort to make the best of the Smithsonian available to every home and classroom. He is also Chairman of the Case Foundation, and with his wife Jean was among the first to commit to The Giving Pledge, dedicating a majority of their wealth to charitable causes.

Product details

Publisher ‏ : ‎ Avid Reader Press / Simon & Schuster
Publication date ‏ : ‎ September 27, 2022
Language ‏ : ‎ English
Print length ‏ : ‎ 272 pages
ISBN-10 ‏ : ‎ 1982191848
ISBN-13 ‏ : ‎ 978-1982191849
Item Weight ‏ : ‎ 1.05 pounds
Dimensions ‏ : ‎ 5.5 x 0.9 x 8.37 inches
Best Sellers Rank: #1,220,743 in Books (See Top 100 in Books)
- #653 in Development & Growth Economics (Books)
- #1,274 in Starting a Business (Books)
- #4,757 in Entrepreneurship (Books)
Customer Reviews:
(127)

About the author

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Steve Case

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Steve Case is one of America’s best-known and most accomplished entrepreneurs, and a pioneer in making the Internet part of everyday life.

For the past 15 years, Steve’s focus has been on starting and scaling Revolution, the Washington DC-based investment firm that now backs entrepreneurs at every stage of their development. Revolution Growth has invested nearly $1 billion in growth-stage companies including Sweetgreen, Tempus, Tala, DraftKings, and CLEAR. Revolution Ventures has backed more than two dozen venture-stage companies, including Framebridge, Policygenius, and Bloomscape. The Rise of the Rest Seed Fund has invested in more than 130 startups in over 70 U.S. cities, in partnership with many of America’s most successful entrepreneurs and investors.

Steve’s entrepreneurial career began in 1985 when he co-founded America Online (AOL). Under Steve’s leadership, AOL became the world’s largest and most valuable Internet company, helping to drive the worldwide adoption of a medium that has transformed business and society. AOL was the first Internet company to go public, and one of the best performing stocks of the 1990s, delivering a 11,616% return to shareholders. At its peak, nearly half of Internet users in the United States used AOL. In 2000, Steve negotiated the largest merger in business history, bringing together AOL and Time Warner in a transaction that gave AOL shareholders a majority stake in the combined company. To facilitate the merger, Steve agreed to step down as CEO when the merger closed.

Steve’s passion for helping entrepreneurs remains his driving force. He was the founding chair of the Startup America Partnership—an effort launched at the White House in 2011 to accelerate high-growth entrepreneurship throughout the nation. Steve also was the founding co-chair of the National Advisory Council on Innovation & Entrepreneurship, and a member of President Obama’s Council on Jobs and Competitiveness, where he chaired the subcommittee on entrepreneurship.

Steve has been a leading voice in shaping government policy on issues related to entrepreneurship, working across the aisle to advance public policies that expand access to capital and talent. He was instrumental in passing the JOBS (Jumpstart Our Business Startups) Act and the Investing in Opportunities Act, and is active in advocating on behalf of immigration reform and legislation that supports and accelerates the emergence of startup ecosystems in rising cities.

Steve also serves as the Chair of the Smithsonian Institution, the world’s largest museum and research complex. In this role, Steve leads the Board of Regents’ efforts to increase the Institution’s reach, impact and relevance.

Steve is also Chairman of the Case Foundation, which he established with his wife Jean in 1997. Together the Cases have invested in hundreds of organizations, initiatives and partnerships with a focus on leveraging the Internet and entrepreneurial approaches to strengthen the social sector.

In 2010, Steve and Jean joined The Giving Pledge, and publicly reaffirmed their commitment to give away the majority of their wealth to philanthropic causes.

Steve is also the author of the New York Times bestselling book, The Third Wave: An Entrepreneur’s Vision of the Future. In it, Case recounted many of the lessons he learned from building businesses, and outlined the growing importance of place, policy and partnerships.

Steve was born and raised in Hawaii and retains active ties to his home state, but has lived in the Washington D.C. area for more than 30 years.

Customer reviews

127 global ratings

How customer reviews and ratings work

Customers say

Customers find the book engaging and informative, with one noting it serves as a detailed outline of America's best companies. Moreover, the narrative is driven by inspiring innovator stories, and customers appreciate its entrepreneurial insights, with one describing it as an incredible roadmap for entrepreneurs everywhere. Additionally, customers value the book's content, with one highlighting how it showcases companies creating change in cities across the United States.

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14 customers mention content, 12 positive, 2 negative

Customers find the book interesting and enjoyable to read, with one customer highlighting how it showcases companies creating change in cities across America.

A great read!...Read more

This is an incredible roadmap for entrepreneurs everywhere. Such an important read.Read more

...Its an enjoyable read,Read more

...A good read ...Read more

7 customers mention insightful, 7 positive, 0 negative

Customers find the book insightful, with one review highlighting its coverage of technology trends, while another appreciates the great advice from founders across the country and its down-to-earth examples for local advocacy.

...at the very beginning of the internet, and this book offers that unique perspective on where we've been and insights on where we are going and how...Read more

Well written. Important insights.Read more

Critically important perspective for anyone that's interested in entrepreneurship and the evolution of cities in America.Read more

...the first place with America Online in the 1990’s, it shares insights on technology trends that have been playing out in society and across these...Read more

6 customers mention narrative, 5 positive, 1 negative

Customers enjoy the narrative of the book, particularly the innovator stories that carry the reader through the content.

...Their stories really resonated.Read more

...It's an easy read with entrepreneurial and innovator stories carrying you through, and it should leave you feeling optimistic for the future of...Read more

This book is just a narrative of his tour. He tells the stories of the places he went and the entrepreneurs doing cool things....Read more

...Inspiring stories of innovation happening across the country.Read more

5 customers mention entrepreneurial, 5 positive, 0 negative

Customers appreciate the entrepreneurial content of the book, with one describing it as an incredible roadmap for entrepreneurs everywhere.

...Written by one of America’s most remarkable entrepreneurs, who helped bring us all online in the first place with America Online in the 1990’s, it...Read more

...He tells the stories of the places he went and the entrepreneurs doing cool things....Read more

This is an incredible roadmap for entrepreneurs everywhere. Such an important read.Read more

Steve Case to the Entrepreneurs Rescue, Across America!Read more

5 customers mention informative, 4 positive, 1 negative

Customers find the book informative, with one mentioning it provides a detailed outline of America's best entrepreneurs and points out the various components needed for success.

...It points out the various components needed while highlighting some of the people already doing what they can to level the playing field in their...Read more

...It serves as a good information source especially if you want to go do business in those places....Read more

Detailed outline of America's best (and worst).Read more

...few pages 240-250 about what stakeholders can do — though the information was sparse....Read more

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Top reviews from the United States

Matty Gee
Effective examples from farming to recycling to hypersonic flight across all regions of the US
Reviewed in the United States on September 28, 2022
Format: Hardcover
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The author was there at the very beginning of the internet, and this book offers that unique perspective on where we've been and insights on where we are going and how best to get there. It is clear that he has been in all the places he writes about, and listened to and learned from the people he met. Some were policymakers trying to help give young innovators the resources they need, and others were the entrepreneurs and innovators trying to bring an idea to market. I am always amazed by those people who come up with an idea that -- after the fact -- was staring all of us in the face. Its an enjoyable read,
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L. J. K.
Good down-to-earth examples for local advocacy.
Reviewed in the United States on October 3, 2022
Format: Kindle
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I bought this out of curiosity. Retired, I spent many years supporting new research groups and their efforts to decide on investing further with ideas. As Case describes, there is a 'bias' in research groups for things outside the hot-area VC communities. He's done the country a service in applying some passion and common sense to the need for new ideas and companies in areas impacted by change.The writing's easy to flow and the real-life examples are warming to see risk-takers help transform old-world economic areas to new stuff. A good read ...
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4 people found this helpful
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Kurt C. Davis
A historical narrative of his tour
Reviewed in the United States on November 20, 2022
Format: Kindle
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This book is just a narrative of his tour. He tells the stories of the places he went and the entrepreneurs doing cool things. It serves as a good information source especially if you want to go do business in those places. Within those stories are ideas of what stakeholders in geographies can do to enable entrepreneurs. But the book doesn’t really provide any key takeaways, action items or ideas for people to act on. They are implied not accentuated or defined. The best parts of the books were the tech ecosystem and last few pages 240-250 about what stakeholders can do — though the information was sparse. The book could have been inspirational or a call to action to stakeholders, but I didn’t feel that come through. I think he needs a better developmental editor. But if you just want to read a nice narrative about an amazing tour and program across the USA then this is fine.
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5 people found this helpful
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Frank
An optimistic look at the future of innovation in cities across America
Reviewed in the United States on September 28, 2022
Format: Hardcover
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The Rise of the Rest book by Steve Case offers a behind-the-scenes look at Steve’s eight bus tours across the United States, sharing stories of the people, organizations, and companies creating change in cities that are not San Francisco, New York, or Boston. Written by one of America’s most remarkable entrepreneurs, who helped bring us all online in the first place with America Online in the 1990’s, it shares insights on technology trends that have been playing out in society and across these rising cities, many of them accelerated recently due to the global pandemic.
I recommend this book to anyone looking to better understand what it takes to build an innovation ecosystem. It points out the various components needed while highlighting some of the people already doing what they can to level the playing field in their area.
It's an easy read with entrepreneurial and innovator stories carrying you through, and it should leave you feeling optimistic for the future of America.
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Frank
An optimistic look at the future of innovation in cities across America
Reviewed in the United States on September 28, 2022
Format: Hardcover
Verified Purchase
The Rise of the Rest book by Steve Case offers a behind-the-scenes look at Steve’s eight bus tours across the United States, sharing stories of the people, organizations, and companies creating change in cities that are not San Francisco, New York, or Boston. Written by one of America’s most remarkable entrepreneurs, who helped bring us all online in the first place with America Online in the 1990’s, it shares insights on technology trends that have been playing out in society and across these rising cities, many of them accelerated recently due to the global pandemic.
I recommend this book to anyone looking to better understand what it takes to build an innovation ecosystem. It points out the various components needed while highlighting some of the people already doing what they can to level the playing field in their area.
It's an easy read with entrepreneurial and innovator stories carrying you through, and it should leave you feeling optimistic for the future of America.
15 people found this helpful
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JIMLYNNE@2msn.com
Good book
Reviewed in the United States on November 3, 2025
Format: Hardcover
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Husband loved it!
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Allison Bloch
Inspiring for Founders
Reviewed in the United States on September 28, 2022
Format: Hardcover
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This is a must read for anyone with a great idea for a product or service that thinks they don’t fit the definition of founder. Inspiring stories of innovation happening across the country.
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6 people found this helpful
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E R Baird
A rollicking and inspiring story of a positive future for America
Reviewed in the United States on September 27, 2022
Format: Kindle
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The Rise of the Rest is part Malcolm Gladwell (trends that are shaping our country's future), part Michael Lewis (insightful stories about under-explored and under-valued, but amazing, people), and part Jack Kerouac's On the Road (complete with a bus tour across America). And it's written by one of America's most iconic entrepreneurs: Steve Case. While the author is famous for inventing America Online (and sending a bunch of CDs), his true legacy I believe will be this book, which spotlights the innovation, optimism, and positivity outside of Silicon Valley and the Ivy League.
In a country that is too often torn apart, the books that make the headlines reflect that negativity. Do yourself a favor (and give yourself a heavy dose of optimism) by reading this book for a change--and enjoy the ride along the way.
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16 people found this helpful
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DENNIS B.
not a very good book
Reviewed in the United States on December 14, 2022
Format: Hardcover
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This was a disjointed read with very little context or flow. Not a very good representation of the magic that innovation can bring and very little back story.
Don't spend your money.
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The Rise of the Rest: How Entrepreneurs in Surprising Places are Building the New American Dream

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Steve Case

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An optimistic look at the future of innovation in cities across America

Top reviews from the United States

Effective examples from farming to recycling to hypersonic flight across all regions of the US

Good down-to-earth examples for local advocacy.

A historical narrative of his tour

An optimistic look at the future of innovation in cities across America

An optimistic look at the future of innovation in cities across America

Good book

Inspiring for Founders

A rollicking and inspiring story of a positive future for America

not a very good book