PMF strategy, adoption and distribution
United Nations
Ethereum Foundation
MakerDAO
Nexus Mutual
Beefy Finance
Maple Finance
Fluence
Liquity
Obol
Alphaday
Teams ship faster and add more: more features, more surface, more impressive demos. But the graveyard from past cycles is full of impressive demos. Most startups burn their runway on bloat the market never asked for. Around 70% of shutdowns trace back to the same two causes: no real market need, and running out of cash trying to find one.
Adoption comes from experiences that capture attention, hold interest, and stay memorable for years.
On stage
A selection of talks and workshops at the field's leading gatherings.
Learn how the principles of magic apply to creating digital products in web3. This presentation explores the difference between magical experiences and magic tricks, shows what some web3 teams have in common with the greatest magicians, and how they create experiences that are delightful, connecting, and memorable.
How might we design protocols that shape behaviors and address real-world challenges? In this workshop, we will map behavioral patterns, prioritize key challenges, and merge our ideas to develop protocol concepts that encourage positive interactions.
This presentation summarises insights from our consultancy work and research - the majority of needlessly burned funds in web3 startups can be utilised effectively with proper team alignment, adequate user research, and directed treasury management.
If you're a funded team with strong technology, I'd love to hear what you're building.
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