{"id":12295,"date":"2017-10-08T22:26:53","date_gmt":"2017-10-09T03:26:53","guid":{"rendered":"http:\/\/syncsummit.com\/?p=12295"},"modified":"2017-10-08T22:27:18","modified_gmt":"2017-10-09T03:27:18","slug":"casale","status":"publish","type":"post","link":"https:\/\/syncsummit.com\/casale\/","title":{"rendered":"Gerald V. Casale\u00a0\u2013 Founder DEVO"},"content":{"rendered":"<p><strong>Gerald V. Casale<em>\u00a0<\/em><\/strong><em>\u2013 Founder DEVO<\/em><a href=\"http:\/\/syncsummit.com\/wp-content\/uploads\/2013\/02\/gvc.gif\"><img loading=\"lazy\" class=\"size-full wp-image-230 alignleft\" src=\"http:\/\/syncsummit.com\/wp-content\/uploads\/2013\/02\/gvc.gif\" alt=\"gvc\" width=\"250\" height=\"250\" \/><\/a><\/p>\n<p>Gerald V. Casale, co-founder and chief strategist of the seminal new wave band Devo, has more experience than most when it comes to the ins and outs of the music rights licensing market.<\/p>\n<p>As co-writer of many of Devo\u2019s songs \u2013 including consistent earners \u201cWhip It\u201d, \u201cThat\u2019s Good\u201d and \u201cBeautiful World\u201d \u2013 he\u2019s seen sync rights contribute significantly to the band\u2019s bottom line.<\/p>\n<p>Early in their career, the group saw the opportunity to expand their revenue streams beyond label and publishing deals into merch, sync, endorsement, touring, multimedia and production, taking a more businesslike, corporate outlook towards their band and brand \u2014 one that many perceived as tongue-in-cheek at the time, but turns out to have been prescient.<\/p>\n<p>And, as a producer and director of TV ads (Miller Lite, Nintendo, World Health Organization) and music videos (Foo Fighters, Rush, Soundgarden), he\u2019s been involved in both buying and selling of music rights and is a witness to the (d)evolution of the marketplace.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gerald V. Casale\u00a0\u2013 Founder DEVO Gerald V. Casale, co-founder and chief strategist of the seminal new wave band Devo, has more experience than most when it comes to the ins and outs of the music rights licensing market. As co-writer of many of Devo\u2019s songs \u2013 including consistent earners \u201cWhip It\u201d, \u201cThat\u2019s Good\u201d and \u201cBeautiful [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/syncsummit.com\/wp-json\/wp\/v2\/posts\/12295"}],"collection":[{"href":"https:\/\/syncsummit.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/syncsummit.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/syncsummit.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/syncsummit.com\/wp-json\/wp\/v2\/comments?post=12295"}],"version-history":[{"count":1,"href":"https:\/\/syncsummit.com\/wp-json\/wp\/v2\/posts\/12295\/revisions"}],"predecessor-version":[{"id":12296,"href":"https:\/\/syncsummit.com\/wp-json\/wp\/v2\/posts\/12295\/revisions\/12296"}],"wp:attachment":[{"href":"https:\/\/syncsummit.com\/wp-json\/wp\/v2\/media?parent=12295"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/syncsummit.com\/wp-json\/wp\/v2\/categories?post=12295"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/syncsummit.com\/wp-json\/wp\/v2\/tags?post=12295"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}