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Su Wen Herbs, created by Giovanni Maciocia, for licensed acupuncturists and herbalists

Su Wen Herbs was founded in 1994 by Giovanni Maciocia® C.Ac (Nanjing), world renowned author, acupuncturist and herbalist, with over 39 years of clinical experience and research.

He created three lines of herbal formulas:

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Whilst rooted in classical formulations, Giovanni adapted them to be able to better address the complex patterns he saw in his practice in the West.

su wen herbs formulas and acupuncture needles

Benefits and relevance to practitioners

Adapted to Western Clinical Conditions: Maciocia’s formulas are specifically designed to address the unique health conditions and patterns commonly seen in Western clients, making them highly relevant and effective for practitioners in the US.
Uncompromising Quality Standards: Every formula is produced to the highest standards, ensuring consistency and potency that practitioners can trust for optimal client outcomes.
Backed by Decades of Research and Experience: Drawing from Maciocia’s extensive clinical research, these formulas offer well-tested and reliable options to address a wide range of health patterns.
Specialized Mental-Emotional Support: The Three Treasures’ “Calming the Mind” formulas are designed with Maciocia’s profound understanding of Shen regulation, focusing on harmonizing the Shen and Hun to promote emotional balance.
Formulas for Bi Syndrome: Targeted formulas address the most prevalent conditions associated with Bi syndrome, providing focused support for practitioners.
Dedicated Lines for Key Client Needs:

    • Women’s Health: The Women’s Treasure® line is dedicated to addressing common gynecological conditions.
    • Pediatric Support: The Little Treasures® line provides specialized formulas tailored to children’s unique needs.

Three factors to improve client outcomes

Distinguishing between the Root (Ben) and Manifestation (Biao)

The Root is origin of the disharmony. The Manifestation are the complex patterns stemming from the Root. The relationship is like that between the root of a tree and its branches: the condition of the root determines the appearance of the branches. Therefore, addressing the root of a tree improves the health of its branches. Similarly, addressing the Root of a disharmony address its manifestation.

Dealing with Full and Empty Characters

This distinction is important as practitioners can use acupuncture to address the Full condition and one of Giovanni’s formulas to tonify the body’s Qi, or vice versa. When dealing with a Full-Empty condition, Giovanni usually preferred to deal with the Fullness and Emptiness separately.

For example, when presented with a deficiency of Spleen-Qi and pronounced Dampness, he would start with one of his formulas that drains Dampness such as Drain Fields because no herbal formulas are particularly effective when the body is encumbered by Dampness or Phlegm. After Dampness is expelled, he would follow with one of his formulas which tonifies the body’s Qi, in this example, Tonify Qi and Ease the Muscles to tonify Spleen-Qi.

Freeing acupuncture to deal with local problems

Integrating Su Wen Herbs into your clinical practice can free the acupuncture protocol to become simpler and more focused. For example, when presented with Liver-Blood deficiency, using Giovanni’s Brighten the Eyes formula would nourish Blood so that the acupuncture can focus on the local points.

Another example is Bi Syndrome of one joint only occurring against a background of Liver-Blood deficiency. In this example Giovanni would use his formula Brocade Sinews to nourish Liver-Blood and expel Wind-Damp whilst using acupuncture on the affected joint.

The Su Wen Herbs range

Each formula is part of a living legacy — created by Giovanni Maciocia and delivered with care by Su Wen Herbs.

The Three Treasures

Classical formulas for the modern world

Women’s Treasure

Traditional formulas for the modern woman

The Little Treasures

Ancient formulas for the modern child

“Giovanni Maciocia was undoubtedly the outstanding practitioner of our generation, renowned for his insightful lectures and comprehensive textbooks that have become standard teaching material in Colleges across the Western world.

These are formulae specifically composed to meet the needs of many western patients seeking to manage the stresses and strains of 21st century existence."

Michael McIntyreHerbalist, Acupuncturist, Lecturer Former President of the National Institue of Medical Herbalists Former Chair of the European Herbal and Traditional Medicine Practitioners Association

"I don’t know what I would do without The Little Treasures! They are such an effective and important adjunct to my acupuncture treatments in both of my paediatric clinics. The formulae address many of the most common conditions I see in children.

With The Little Treasures, I can expedite children's recovery compared to relying solely on acupuncture. This is particularly helpful for families who may struggle to make frequent clinic visits, and I find that they are extremely well tolerated by children."

Rebecca AvernPaediatric Acupuncture Clinician, Educator, Speaker, Writer, Mother

"Giovanni Maciocia's extensive knowledge and deep understanding are evident in the formulas he has developed. These formulas address the core principles of Chinese herbs and cover a wide range of applications.

What sets Maciocia's formulas apart is their holistic approach. They are imbued with the intention of restoring balance and harmony to the entire body and promoting healing.“

Dr. Yair Maimon OMD PhD AC.Founder of TCM Academy , President of the ETCMA

"In his many years of clinical practice, Giovanni Maciocia® has flexibly applied the application of Chinese herbs in clinical practice in the West: he has adapted classical Chinese herbal formulae to fit clinical conditions in the West and he has devised new formulae for patterns that are not prevalent in China. Good results have been achieved and such formulae have been well received by his patients."

Prof. Zhou Zhong YingFormer President, Nanjing College of Traditional Chinese Medicine

“Su Wen Herbs helps me effectively support a diverse range of clients with trusted, practitioner-developed formulas. I confidently recommend the products, knowing they’re based on Giovanni Maciocia’s legacy. The ongoing education and excellent customer service make me proud to be part of this vibrant, professional community..”

VirginiaL.Ac.

“I feel confident when I prescribe these herbs; I trust their quality and their scope. I especially enjoy the in-depth information Giovanni Maciocia provides for the emotional/psychological aspect of disease - this is unique and invaluable. It shows me a side of the herbs often forgotten.”

CarolynL.Ac.

"I have used Su Wen herbal products since their inception. Because the formulations are beautiful from an herbalist's point of view - well balanced and based on classical formulas - I love using them. My clients get great results and are grateful for these lines. Thanks Su Wen Herbs for your commitment to quality and expertise in formulations."

KimberlyL.Ac.

"I have been using the Three Treasures and Women’s Treasure remedies in my practice for about 15 years and I now consider them an integral part of the practice I offer. My patients find them convenient to take, which is ideal."

LindaL.Ac.

"Patients always respond well to these herbs. I find these products to be of high quality, safe and more easily tolerated by patients. I feel you have a quality product and I feel very comfortable prescribing this herb line."

RichardM.D.

"The Formula Guide is superb."

MarthaM.D.

Challenges Su Wen Herbs Formulas solve for Practitioners…

Su Wen Herbs formulas allow you to recommend herbs without creating custom formulas because they cover a more broad range of patterns, and are more suitable for modern clients than traditional formulas in certain circumstances.
Su Wen Herbs allow you to address common and modern patterns seen in the West with ease, that traditional formulas would struggle to address alone.
Su Wen Herbs is a great line to start practicing herbs because the formulas are balanced well and Giovanni explains everything in detail, making it easy to start dispensing herbs to clients.

Su Wen Herbs Catalog and Educational Best Practice Guide to using Herbal Formulas

Su Wen Herbs Catalog

Download our free catalog to learn more about the formulas that we believe will help acupuncturists and your clients navigate their health concerns.

Download Catalog

Best Practice Guide

Download our free educational Best Practice guide which strives to demystify industry terminology and lays a foundation of what constitutes best practice, in terms of safety and quality controls.

Download Guide

Why practitioners like the flexibility in the Three Treasures

The Three Treasures is the “core” line within Su Wen Herbs, with the Women’s Treasure and Little Treasures being dedicated gynecological and pediatric lines respectively.  Giovanni’s innovation was that each formula addresses a specific and clinically common pattern within a particular “Organ’s” sphere.  Their clinical application rests on acupuncturists choosing whether to tonify only, clear only, or to tonify & clear simultaneously.

Nourishing

Our nourishing formulas are chosen in Empty cases. They tonify the vital substances of Qi, Yang, Blood or Yin.

View Nourishing Formulas

Clearing

Our clearing formulas are chosen in Full cases, characterized primarily by the presence of a factor. These formulas clear factors before tonifying the body’s Qi.

View Clearing Formulas

Nourishing & Clearing

Our Nourishing & Clearing formulas are selected when there is a combination of a Full and Empty Case.  They address some of the most common patterns seen in clinical practice.

View Nourishing & Clearing Formulas

Calming the Mind

Our formulas in this category are dedicated to the Shen and Po.

View Calming the Mind Formulas

Releasing the Exterior

These formulas are for releasing the Exterior with acute invasions of Wind-Cold or Wind-Heat.

View Releasing the Exterior Formulas

Other

Two dedicated formulas for alleviating the side effects of chemo-and radio-therapy.

View Other Formulas

Insights

It’s all here: Giovanni’s key insights

Lucid Mind: Supporting Mental Focus and Emotional Harmony in Pediatric Care

Lucid Mind: Supporting Mental Focus and Emotional Harmony in Pediatric Care

Support your pediatric patients as they head back to school and the energetic shift of the season begins. During this...
Ease the Journey Yin: Supporting Women Through Menopause with Classical Wisdom

Ease the Journey Yin: Supporting Women Through Menopause with Classical Wisdom

Introduction Menopause is a profound transition in a woman’s life — a natural passage that brings both opportunity and challenge....
Dysmenorrhoea Case History

Dysmenorrhoea Case History

Painful Periods and Infertility from Cold in the Uterus – A TCM Case Study Case history submitted by Jason Smith,...

Introducing our team

We are committed to helping you help your clients. Our practitioner support team are happy to help answer your questions on the formulas.

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