Norwegian entrepreneur and Search Journey Optimisation consultant. Co-founder of Keyword Insights and Snippet Digital. Writing about search, AI, and content strategy.https://suganthan.com/en-ushttps://suganthan.com/blog/forecast-seo-traffic-prophet-claude-code/https://suganthan.com/blog/forecast-seo-traffic-prophet-claude-code/I ran the same 486 days of GSC data through Claude, ARIMA, and Meta Prophet. All 3 landed within 10% of each other, but what you get around the numbers is completely different. Free setup guide included.Mon, 06 Apr 2026 00:00:00 GMThttps://suganthan.com/blog/google-search-console-mcp-server/https://suganthan.com/blog/google-search-console-mcp-server/Connect Claude to your Google Search Console in 5 minutes with OAuth. 20 free analysis tools: quick wins, content decay, cannibalisation, CTR benchmarks, alerting, and Indexing API. Full guide with screenshots.Sun, 22 Mar 2026 00:00:00 GMThttps://suganthan.com/blog/seo-predictions-scorecard/https://suganthan.com/blog/seo-predictions-scorecard/In 2020, I published SEO predictions on the Moz blog. Six years later, I grade myself honestly. What I got right, what I got wrong, and what nobody saw coming.Wed, 01 Apr 2026 00:00:00 GMThttps://suganthan.com/blog/bigquery-mcp-server/https://suganthan.com/blog/bigquery-mcp-server/Connect Claude to Google BigQuery with 26 built-in SEO tools. ML traffic forecasting, anomaly detection, anonymous query analysis, and more. Free, open source, full setup guide.Sun, 29 Mar 2026 00:00:00 GMThttps://suganthan.com/blog/youtube-handle-stolen-by-bot/https://suganthan.com/blog/youtube-handle-stolen-by-bot/I released my YouTube handle to transfer it between channels. A bot sniped it in seconds. Here is what happened, what YouTube did about it, and why you should never release a username on any platform.Thu, 19 Mar 2026 00:00:00 GMThttps://suganthan.com/blog/rank-math-seo-plugin-review-from-an-seo-guy/https://suganthan.com/blog/rank-math-seo-plugin-review-from-an-seo-guy/I first reviewed Rank Math in 2019 when it was the new kid on the block. Seven years, 3 million users, and an AI overhaul later, here is an honest update on where it stands in 2026.Tue, 19 Feb 2019 00:00:00 GMThttps://suganthan.com/blog/get-your-dream-handle-on-x/https://suganthan.com/blog/get-your-dream-handle-on-x/The full process of claiming an inactive X username, from Premium Plus to approval. How I went from @Suganthanmn to @suganthan.Sat, 14 Mar 2026 12:09:33 GMThttps://suganthan.com/blog/how-to-use-wayback-machine/https://suganthan.com/blog/how-to-use-wayback-machine/I lost 53 images during a site migration. The Wayback Machine CDX API got every single one back. Here is the exact process, the commands, and a free Claude skill that automates the whole thing.Mon, 09 Mar 2026 15:05:00 GMThttps://suganthan.com/blog/ahrefs-mcp-server-manus-skill/https://suganthan.com/blog/ahrefs-mcp-server-manus-skill/Ahrefs has an official MCP server. Manus has an official MCP integration. The connection didn't work out of the box. This is what happened, what I learned, and the working setup including a downloadable Manus skill.Sat, 07 Mar 2026 07:49:20 GMThttps://suganthan.com/blog/rowboat-ai-coworker-knowledge-graph/https://suganthan.com/blog/rowboat-ai-coworker-knowledge-graph/An honest guide to Rowboat, the open source AI assistant that builds a private knowledge graph from your emails and meetings. How to set it up, why local models save you money, and what you can actually do with it.Fri, 06 Mar 2026 18:00:00 GMThttps://suganthan.com/blog/build-macos-ios-apps-with-ai-xcode/https://suganthan.com/blog/build-macos-ios-apps-with-ai-xcode/A beginner friendly guide to building macOS and iOS apps using AI vibe coding assistants in Xcode. No Swift experience needed. Works with your existing Claude or ChatGPT subscription.Thu, 05 Mar 2026 12:00:00 GMThttps://suganthan.com/blog/ai-skill-technical-seo-audit/https://suganthan.com/blog/ai-skill-technical-seo-audit/I open sourced a Claude skill that turns any crawl export into a scored, prioritised technical SEO audit with platform specific fix instructions. It replaces the 6 hours of spreadsheet work after every crawl.Wed, 04 Mar 2026 12:00:00 GMThttps://suganthan.com/blog/ai-chat-on-my-website/https://suganthan.com/blog/ai-chat-on-my-website/A step by step guide on how I built a RAG powered AI assistant on my site using Cloudflare Vectorize, Workers AI, and Claude. It answers questions about my blog posts, opinions and personal knowledge.Fri, 27 Feb 2026 12:00:00 GMThttps://suganthan.com/blog/roam-virtual-office-review/https://suganthan.com/blog/roam-virtual-office-review/In 2024, I shared how Roam replaced six tools for our remote team. Two years later, it replaces nine. Here is an updated look at what Roam offers, what it costs, and why we still use it every day.Thu, 26 Feb 2026 12:00:00 GMThttps://suganthan.com/blog/how-i-built-this-site/https://suganthan.com/blog/how-i-built-this-site/Why I tore down my WordPress site and rebuilt it from scratch with Astro 5, TinaCMS, and Cloudflare Workers. The story behind the decisions, the challenges, and what I learned.Wed, 25 Feb 2026 18:00:00 GMThttps://suganthan.com/blog/visionclaw-openclaw-meta-glasses/https://suganthan.com/blog/visionclaw-openclaw-meta-glasses/How VisionClaw connects Meta Ray Ban smart glasses to Google Gemini and OpenClaw for real time voice, vision, and agentic actions.Mon, 23 Feb 2026 12:00:00 GMThttps://suganthan.com/blog/openclaw-for-seo/https://suganthan.com/blog/openclaw-for-seo/A practical guide to OpenClaw for SEO. What it is, how it differs from ChatGPT and Claude, setup instructions, and real SEO use cases.Mon, 23 Feb 2026 00:00:00 GMThttps://suganthan.com/blog/logfile-analysis-seo/https://suganthan.com/blog/logfile-analysis-seo/Understanding how search engine crawlers interact with your website through server log analysis.Tue, 21 Jul 2020 00:00:00 GMThttps://suganthan.com/blog/seo-competitor-analysis/https://suganthan.com/blog/seo-competitor-analysis/How to effectively analyse your SEO competitors to find opportunities and inform your strategy.Mon, 09 Dec 2019 00:00:00 GMThttps://suganthan.com/blog/website-redesign-seo/https://suganthan.com/blog/website-redesign-seo/A comprehensive guide to preserving your SEO equity during a website redesign, covering URL strategy, redirects, and post-launch monitoring.Mon, 06 May 2019 00:00:00 GMThttps://suganthan.com/blog/what-will-it-mean-to-do-seo-nowadays/https://suganthan.com/blog/what-will-it-mean-to-do-seo-nowadays/Exploring the evolution of SEO as search engines become smarter and user behaviour shifts across platforms.Fri, 15 May 2020 00:00:00 GMThttps://suganthan.com/blog/seo-problems/https://suganthan.com/blog/seo-problems/A deep dive into common and frustrating SEO problems facing webmasters and SEOs, from zero-click results to GMB spam and shrinking organic landscapes.Sun, 15 Sep 2019 00:00:00 GMThttps://suganthan.com/blog/seo-outsource-guide/https://suganthan.com/blog/seo-outsource-guide/A comprehensive guide to outsourcing SEO — from finding the right agency or freelancer to managing projects and measuring success.Sun, 02 Jun 2019 00:00:00 GMThttps://suganthan.com/blog/seo-tips/https://suganthan.com/blog/seo-tips/A comprehensive guide with 19 actionable SEO tips covering keyword research, featured snippets, video optimisation, local SEO, schema markup, and more.Sun, 17 Mar 2019 00:00:00 GMThttps://suganthan.com/blog/next-gen-image-formats-for-seo/https://suganthan.com/blog/next-gen-image-formats-for-seo/Exploring next-gen image formats like WebP, JPEG 2000, and JPEG XR — why they matter for SEO and web performance.Fri, 01 Mar 2019 00:00:00 GMT