The Maverick Mapmaker (guiding the Solo Chief)
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The Solo Chief
AI Transforms Each Worker Into a One-Person Business
Jan 5
•
Jurgen Appelo
15
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AI Rewrites the Advisory Playbook
How advisory boards and AI transform governance from theater to stewardship
14 hrs ago
•
Jurgen Appelo
7
6
I want to talk with you.
What's it like to be a solo chief?
Jan 14
•
Jurgen Appelo
1
Clean Up Your Data
I use Fibery to consolidate what I know about my readers, customers, and investors
Jan 14
•
Jurgen Appelo
5
4
1
You Are Worth More Than You Think
How to deal with imposter syndrome and confidently enter negotiations
Jan 12
•
Jurgen Appelo
14
4
1
I Found My Job-to-Be-Done
I'm ready to switch from exploration to execution.
Jan 9
•
Jurgen Appelo
13
5
1
From Revenue Funnel to User Journey: Mapping Experience, Not Extraction
My ten-step Substack user journey prioritizes human experience over pirate metrics
Jan 7
•
Jurgen Appelo
9
7
3
Closing the Lid on the Echo Chamber
How to Be Less Like Everyone Else and Start Thinking for Yourself
Dec 31, 2025
•
Jurgen Appelo
19
4
7
Between Criticism and Bliss
The world doesn't get better through complacency.
Dec 23, 2025
•
Jurgen Appelo
6
Calm Down, Doomers. There Is No Sign of Cultural Decline.
From Cambrian explosions to infinite Blue Oceans: the "End of Creativity" is a hallucination.
Dec 15, 2025
•
Jurgen Appelo
23
4
7
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The Maverick Mapmaker (guiding the Solo Chief)
Insights for solopreneurs, single founders, lone managers and the human-agent teams they build, lead, and orchestrate.
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