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The 2026 FIFA World Cup is one of the most exciting to date, with some big upsets and even bigger celebrations from underdogs like Norway, which managed to knock out Brazil in Round 16 of the tournament. Speaking of the Scandinavian country, its striker Erling Haaland has captivated soccer fans as the World Cup’s It Boy with his lovable personality on and off the pitch.
The goofy goal scorer might serve intimidating Viking on the field, but his chaotic social media presence has made him the internet’s favorite soccer player and impossible not to love—even if you aren’t a Norway fan. And don’t even get us started on Haaland’s bag collection, which includes rare Hermès Birkins we can’t stop drooling over.
Whether your team is knocked out (hello!) and you need someone to cheer on for the rest of the tournament, or Haaland’s It Boy energy has made you soccer-curious, now is the time to stock up on Erling Haaland merch. The Nike Norway jerseys are currently sold out, but we found some fun T-shirts on Etsy and Amazon, as well as Haaland Manchester City merch you can grab in support of the superstar.
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