{"id":861,"date":"2019-12-23T14:45:38","date_gmt":"2019-12-23T14:45:38","guid":{"rendered":"http:\/\/18.185.19.39\/?post_type=work&#038;p=861"},"modified":"2024-06-13T12:06:30","modified_gmt":"2024-06-13T10:06:30","slug":"cera","status":"publish","type":"work","link":"https:\/\/studio-size.com\/work\/cera\/","title":{"rendered":"Cera"},"content":{"rendered":"\n<section class=\"intro-block\" data-fade-reveal>\n    <div class=\"container\">\n        <div class=\"columns\">\n            <div class=\"column one\">\n                <div class=\"client-wrap\">\n                                            <p class=\"b1 small\">Client<\/p>\n                                                                <p class=\"b0 client fw-500\">Cera<\/p>\n                                    <\/div>\n                <div class=\"services-wrap\">\n                                            <p class=\"b1 small\">Services<\/p>\n                                                                <p class=\"b0 services fw-500\">Branding<\/p>\n                                    <\/div>\n            <\/div>\n            <div class=\"column two\">\n                                    <p class=\"b0  fw-500\">\n                        Cera was the leading healthcare startup in the UK, with a plan to disrupt the elderly care market by offering customized home care options. We redesigned their brand identity to create an appearance that would express their technology orientation, support image of reliability, and appeal to the target audience who are children and grandchildren of senior citizens.                     <\/p>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"full-width-inline-video-block\" data-fade-reveal>\n    <div class=\"container\">\n                    <video src=\"https:\/\/player.vimeo.com\/progressive_redirect\/playback\/381165740\/rendition\/1080p\/file.mp4?loc=external&#038;log_user=0&#038;signature=98e4b6d8a11142decc50e636511b2f0c98ff7b5f5b2adedcd996f68c24a27e66\" muted loop playsinline class=\"on-scroll\"><\/video>\n            <\/div>\n<\/section>\n\n\n\n<section class=\"image-text-block\" data-fade-reveal>\n    <div class=\"container\">\n        <div class=\"wrapper right\">\n                            <img decoding=\"async\" width=\"873\" height=\"873\" src=\"https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/Fotka-873x873.jpg\" class=\"attachment-case-img-text size-case-img-text\" alt=\"\" srcset=\"https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/Fotka-873x873.jpg 873w, https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/Fotka-300x300.jpg 300w, https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/Fotka-1024x1024.jpg 1024w, https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/Fotka-150x150.jpg 150w, https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/Fotka-768x768.jpg 768w, https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/Fotka-1536x1536.jpg 1536w, https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/Fotka-567x567.jpg 567w, https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/Fotka-720x720.jpg 720w, https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/Fotka-420x420.jpg 420w, https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/Fotka-1786x1786.jpg 1786w, https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/Fotka-66x66.jpg 66w, https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/Fotka.jpg 2000w\" sizes=\"(max-width: 873px) 100vw, 873px\" \/>                                    <div class=\"text\">\n                <h4 class=\"a2\">Positivity, optimism, and relief are the driving emotions behind the brand&#8217;s promise to clients.<\/h4>\n            <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n\n<section class=\"full-width-image-block\" data-fade-reveal>\n    <div class=\"container\">\n        <img decoding=\"async\" width=\"2000\" height=\"1200\" src=\"https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/brandbook.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/brandbook.jpg 2000w, https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/brandbook-300x180.jpg 300w, https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/brandbook-1024x614.jpg 1024w, https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/brandbook-768x461.jpg 768w, https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/brandbook-1536x922.jpg 1536w, https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/brandbook-1200x720.jpg 1200w, https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/brandbook-1786x1072.jpg 1786w, https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/brandbook-873x524.jpg 873w, https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/brandbook-110x66.jpg 110w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/>    <\/div>\n<\/section>\n\n\n\n<section class=\"image-text-block\" data-fade-reveal>\n    <div class=\"container\">\n        <div class=\"wrapper right\">\n                            <img decoding=\"async\" width=\"873\" height=\"873\" src=\"https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/Majica-873x873.jpg\" class=\"attachment-case-img-text size-case-img-text\" alt=\"\" srcset=\"https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/Majica-873x873.jpg 873w, https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/Majica-300x300.jpg 300w, https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/Majica-1024x1024.jpg 1024w, https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/Majica-150x150.jpg 150w, https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/Majica-768x768.jpg 768w, https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/Majica-1536x1536.jpg 1536w, https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/Majica-567x567.jpg 567w, https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/Majica-720x720.jpg 720w, https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/Majica-420x420.jpg 420w, https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/Majica-1786x1786.jpg 1786w, https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/Majica-66x66.jpg 66w, https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/Majica.jpg 2000w\" sizes=\"(max-width: 873px) 100vw, 873px\" \/>                                    <div class=\"text\">\n                <h4 class=\"a2\">Clean aesthetics signal the reliability of a medical institution, while the color palette and imagery express the core brand attributes.<\/h4>\n            <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"two-images-block\" data-fade-reveal>\n    <div class=\"container\">\n        <div class=\"wrapper\">\n            <img decoding=\"async\" width=\"873\" height=\"524\" src=\"https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/registrator_3-873x524.jpg\" class=\"attachment-case-img-text size-case-img-text\" alt=\"\" srcset=\"https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/registrator_3-873x524.jpg 873w, https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/registrator_3-300x180.jpg 300w, https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/registrator_3-1024x614.jpg 1024w, https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/registrator_3-768x461.jpg 768w, https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/registrator_3-1536x922.jpg 1536w, https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/registrator_3-1200x720.jpg 1200w, https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/registrator_3-1786x1072.jpg 1786w, https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/registrator_3-110x66.jpg 110w, https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/registrator_3.jpg 2000w\" sizes=\"(max-width: 873px) 100vw, 873px\" \/>            <img decoding=\"async\" width=\"873\" height=\"524\" src=\"https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/memorandum-873x524.jpg\" class=\"attachment-case-img-text size-case-img-text\" alt=\"\" srcset=\"https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/memorandum-873x524.jpg 873w, https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/memorandum-300x180.jpg 300w, https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/memorandum-1024x614.jpg 1024w, https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/memorandum-768x461.jpg 768w, https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/memorandum-1536x922.jpg 1536w, https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/memorandum-1200x720.jpg 1200w, https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/memorandum-1786x1072.jpg 1786w, https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/memorandum-110x66.jpg 110w, https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/memorandum.jpg 2000w\" sizes=\"(max-width: 873px) 100vw, 873px\" \/>        <\/div>\n    <\/div>\n<\/section>\n\n\n\n\n<section class=\"full-width-image-block\" data-fade-reveal>\n    <div class=\"container\">\n        <img decoding=\"async\" width=\"2000\" height=\"1200\" src=\"https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/Poster.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/Poster.jpg 2000w, https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/Poster-300x180.jpg 300w, https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/Poster-1024x614.jpg 1024w, https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/Poster-768x461.jpg 768w, https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/Poster-1536x922.jpg 1536w, https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/Poster-1200x720.jpg 1200w, https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/Poster-1786x1072.jpg 1786w, https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/Poster-873x524.jpg 873w, https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/Poster-110x66.jpg 110w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/>    <\/div>\n<\/section>\n\n\n\n<section class=\"image-text-block\" data-fade-reveal>\n    <div class=\"container\">\n        <div class=\"wrapper left\">\n                            <img decoding=\"async\" width=\"873\" height=\"873\" src=\"https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/Vizitke-873x873.jpg\" class=\"attachment-case-img-text size-case-img-text\" alt=\"\" srcset=\"https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/Vizitke-873x873.jpg 873w, https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/Vizitke-300x300.jpg 300w, https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/Vizitke-1024x1024.jpg 1024w, https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/Vizitke-150x150.jpg 150w, https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/Vizitke-768x768.jpg 768w, https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/Vizitke-1536x1536.jpg 1536w, https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/Vizitke-567x567.jpg 567w, https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/Vizitke-720x720.jpg 720w, https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/Vizitke-420x420.jpg 420w, https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/Vizitke-1786x1786.jpg 1786w, https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/Vizitke-66x66.jpg 66w, https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/Vizitke.jpg 2000w\" sizes=\"(max-width: 873px) 100vw, 873px\" \/>                                    <div class=\"text\">\n                <h4 class=\"a2\">The redesign included design guidelines, stationery design, a web design style guide, and a range of print and digital assets.<\/h4>\n            <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"two-images-block\" data-fade-reveal>\n    <div class=\"container\">\n        <div class=\"wrapper\">\n            <img decoding=\"async\" width=\"873\" height=\"524\" src=\"https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/kuverte_3-873x524.png\" class=\"attachment-case-img-text size-case-img-text\" alt=\"\" srcset=\"https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/kuverte_3-873x524.png 873w, https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/kuverte_3-300x180.png 300w, https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/kuverte_3-1024x614.png 1024w, https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/kuverte_3-768x461.png 768w, https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/kuverte_3-1536x922.png 1536w, https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/kuverte_3-1200x720.png 1200w, https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/kuverte_3-1786x1072.png 1786w, https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/kuverte_3-110x66.png 110w, https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/kuverte_3.png 2000w\" sizes=\"(max-width: 873px) 100vw, 873px\" \/>            <img decoding=\"async\" width=\"873\" height=\"524\" src=\"https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/kuverta_5-873x524.png\" class=\"attachment-case-img-text size-case-img-text\" alt=\"\" srcset=\"https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/kuverta_5-873x524.png 873w, https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/kuverta_5-300x180.png 300w, https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/kuverta_5-1024x614.png 1024w, https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/kuverta_5-768x461.png 768w, https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/kuverta_5-1536x922.png 1536w, https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/kuverta_5-1200x720.png 1200w, https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/kuverta_5-1786x1072.png 1786w, https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/kuverta_5-110x66.png 110w, https:\/\/studio-size.com\/wp-content\/uploads\/2019\/12\/kuverta_5.png 2000w\" sizes=\"(max-width: 873px) 100vw, 873px\" \/>        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section class=\"full-width-inline-video-block\" data-fade-reveal>\n    <div class=\"container\">\n                    <video src=\"https:\/\/player.vimeo.com\/progressive_redirect\/playback\/381169093\/rendition\/1080p\/file.mp4?loc=external&#038;log_user=0&#038;signature=d4ca54d9142f143530360fa02e9e89d4b1dea4fc43091c2adf1f2cab7db359e7\" muted loop playsinline class=\"on-scroll\"><\/video>\n            <\/div>\n<\/section>\n\n\n\n<section class=\"full-width-inline-video-block\" data-fade-reveal>\n    <div class=\"container\">\n                    <video src=\"https:\/\/player.vimeo.com\/progressive_redirect\/playback\/381169082\/rendition\/1080p\/file.mp4?loc=external&#038;log_user=0&#038;signature=0621168e94c8763ecf423312c36ca242b5d182a45f54ab9a72b02dfae3a77a2d\" muted loop playsinline class=\"on-scroll\"><\/video>\n            <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Branding a homecare service<\/p>\n","protected":false},"featured_media":1898,"parent":0,"template":"","meta":{"_acf_changed":true,"inline_featured_image":false},"categories":[2],"class_list":["post-861","work","type-work","status-publish","has-post-thumbnail","hentry","category-branding"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cera - Studio Size<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/studio-size.com\/work\/cera\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cera - Studio Size\" \/>\n<meta property=\"og:description\" content=\"Branding a homecare service\" \/>\n<meta property=\"og:url\" content=\"https:\/\/studio-size.com\/work\/cera\/\" \/>\n<meta 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