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Understanding voter attitudes to the 2025 Budget
Stepping into the land of least worst options.
Oct 29, 2025 • Steve Akehurst
What messages might Reform be vulnerable to?
Exploring weaknesses in the Farage brand - an experiment.
Jul 15, 2025 • Steve Akehurst
Getting to know ‘Reform curious Labour voters’
Can Labour hold together its election winning coalition?
Apr 28, 2025 • Steve Akehurst
How to prevent a backlash on Electric Vehicles
This is not a culture war
Jan 30, 2025 • Steve Akehurst
Understanding attitudes to the Budget
Some new Persuasion UK/IPPR research, or 'the public services theory of everything'
Oct 22, 2024 • Steve Akehurst
What is living and what is dead in Europe’s climate consensus?
Talk of 'greenlash' is mostly exaggerated, but risks lie ahead
Sep 27, 2024 • Steve Akehurst
The Blue Wall – a primer
Plus introducing ‘Persuasion UK’
Jun 27, 2024 • Steve Akehurst
Getting to know Labour’s new electoral coalition
Divided on identity, united on economics
Apr 18, 2024 • Steve Akehurst
Strong Message Here
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Occasional thoughts on progressive campaigns and communications. By Steve Akehurst
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