TODAY'S MUST READ
For Some Brands, Pride Month Is Sexy Again
Labels like Away and Levi’s have moved on from bland rainbows to more daring takes on Pride month.
Business of Fashion
Today's Must-Read
Beauty
Can Beauty Crack the World Cup?
As football becomes the next big sporting event for beauty marketing, brands are rushing to activate around the global event — with varying levels of investment.
Sports
The Strategy Behind Nike’s Colossal World Cup Bet
A blockbuster spot featuring superstars from Kylian Mbappé to Kim Kardashian is just part of the US sportswear giant’s huge bet on a blend of football and culture to connect with consumers on its home turf and beyond as it seeks to use the biggest World Cup in history to reignite brand heat and sales.
Luxury
Chanel Taps Cartier Veteran to Lead Next Era of Jewellery Design
Marie-Laure Cérède, who led the studios of both Cartier and Harry Winston in roles spanning jewellery and watchmaking, will ‘bring a new perspective to the Chanel codes’ as interest in the French couture giant surges.
Luxury
Who Is Still Doing Deals in Fashion?
In a muted deal market, investors are prioritising predictable demand, proven brand strength or heritage brands with turnaround potential.
Marketing in the Age of AI
Marketing in the Age of AI
AI has become part of the daily conversation — and daily practice — for fashion marketers, reshaping the entire marketing funnel, from audience targeting and ad placement to performance tracking and real-time optimisation.
Marketing
Case Study | The Fashion Marketer’s Guide to AI
Marketers have moved from experimenting with AI to harnessing it as a structural part of daily operations that can boost productivity and human creativity when used correctly. This case study breaks down the best practices to streamline workflows without sacrificing brand integrity or the human element of marketing.
CASE STUDYMarketing in the Age of AI
AI has become part of the daily conversation — and daily practice — for fashion marketers, reshaping the entire marketing funnel, from audience targeting and ad placement to performance tracking and real-time optimisation.
