{"id":7124,"date":"2021-01-18T17:52:39","date_gmt":"2021-01-18T17:52:39","guid":{"rendered":"https:\/\/startupeable.com\/?p=7124"},"modified":"2022-09-05T02:50:07","modified_gmt":"2022-09-05T02:50:07","slug":"tiendanube-e-commerce","status":"publish","type":"post","link":"https:\/\/startupeable.com\/tiendanube-e-commerce\/","title":{"rendered":"Santiago Sosa, Tiendanube | E-commerce, Pivot, Growth en SaaS para PYMEs, y Fundraising de \u00c1ngeles [Ep. 2]"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe class=\"lazyload\" title=\"Santiago Sosa, Tiendanube | E-commerce, Pivots, Estrategia Growth para PYMEs y Fundraising de VCs\" width=\"1200\" height=\"675\" data-src=\"https:\/\/www.youtube.com\/embed\/hiAHkZc_yeE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe class=\"lazyload\" title=\"Spotify Embed: 002. Santiago Sosa, Tiendanube | E-commerce, Pivots, Estrategia Growth para el segmento PYME, y Fundraising de \u00e1ngeles y VCs\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" data-src=\"https:\/\/open.spotify.com\/embed\/episode\/5odSOvZq5sbz1xlVwLt6GA?si=_px2GnkhTIyx5iaeggVH4g&#038;utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Hace unos a\u00f1os, si quer\u00edas empezar una tienda online y no sab\u00edas programar, estabas obligado a pagar miles de d\u00f3lares a una agencia de desarrollo. Hoy, existen soluciones <a rel=\"noreferrer noopener\" href=\"https:\/\/startupeable.com\/glosario\/saas\/\" data-type=\"kb\" data-id=\"3438\" target=\"_blank\">Software as a Service<\/a> (SaaS) como Tiendanube que te permiten crear tu e-commerce en horas y por unos cuantos d\u00f3lares al mes. Estas herramientas han visto un crecimiento dram\u00e1tico por el COVID-19.<\/p>\n\n\n\n<p>Para conversar de este sector, estamos muy contentos de tener a Santiago Sosa, CEO y cofundador de Tiendanube, la startup que provee a emprendedores y PYMEs en Latinoam\u00e9rica con las herramientas para crear, gestionar, y promover su e-commerce o tienda online. En Octubre pasado, Tienda Nube cerr\u00f3 su Serie C por USD 30 millones con fondos de venture capital como Kaszek Ventures, Qualcomm Ventures, FJ Labs, IGNIA y Elevar Equity.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Qu\u00e9 puedes aprender hoy<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Oportunidades en el sector e-commerce en Latinoam\u00e9rica<\/li><li>Recomendaciones de growth para SaaS<\/li><li>Diferencias entre inversionistas \u00e1ngeles y fondos de VC<\/li><\/ul>\n\n\n\n<div id=\"rtp-button\"><\/div>\n<script>window.RTP_CONFIG = {link: 'startupeable', mode: 'button'};<\/script><script src=\"https:\/\/ratethispodcast.com\/embed.js\" defer=\"\"><\/script>\n\n\n\n<p><strong><em>Si te gusta el podcast, la manera m\u00e1s sencilla de ayudarnos es dej\u00e1ndonos una rese\u00f1a con<\/em><\/strong>&nbsp;\u2b50\u2b50\u2b50\u2b50\u2b50 <strong><em>en Apple Podcasts.<\/em><\/strong>&nbsp;Toma menos de 1 minuto y nos ayuda a convencer a los invitados m\u00e1s dif\u00edciles de conseguir, como&nbsp;<strong>David V\u00e9lez, CEO y fundador de Nubank,<\/strong>&nbsp;a quien nos encantar\u00eda entrevistar.<\/p>\n\n\n\n<h2 id=\"origen-de-tiendanube-habilitador-de-e-commerce\" class=\"wp-block-heading\">Origen de Tiendanube, habilitador de e-commerce<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>[1:42] &#8211; \u00bfC\u00f3mo Santiago lleg\u00f3 al mundo de las startups?<ul><li>El rol de la universidad en la carrera de Santiago<\/li><\/ul><\/li><li>[5:28] &#8211; De Link Store al modelo habilitador de e-commerce con Tiendanube<ul><li>\u00bfDe qu\u00e9 trata el modelo marketplace o agregador?&nbsp;<\/li><li>El funcionamiento de la plataforma de e-commerce Tiendanube<\/li><\/ul><\/li><li>[8:05] &#8211; Nacimiento de Link Store<ul><li>Identidad de la marca como pieza fundamental&nbsp;<\/li><li>La relevancia de escuchar a tu usuario<\/li><\/ul><\/li><li>[10:51] &#8211; \u00bfQu\u00e9 falta explotar del sector e-commerce en LatAm?<ul><li>Integrar tecnolog\u00eda para mejorar la experiencia<\/li><\/ul><\/li><li>[16:18] &#8211; Estrategias de Tiendanube para conquistar a las PYMEs en LatAm<ul><li>La importancia de la usabilidad<\/li><li>Analytics y business intelligence para entender al cliente<\/li><li>La apuesta temprana de Tiendanube por el e-commerce en celulares&nbsp;<\/li><\/ul><\/li><li>[19:44] &#8211; La ciencia y el arte en los canales de adquisici\u00f3n&nbsp;<ul><li>&nbsp;\u00bfC\u00f3mo Tiendanube trabaja sus canales de adquisici\u00f3n?&nbsp;&nbsp;&nbsp;&nbsp;<\/li><li>El free trial dentro de la estrategia de Tiendanube<\/li><li>\u00bfPor qu\u00e9 es importante el free trial para los clientes?&nbsp;&nbsp;<\/li><\/ul><\/li><li>[23:58] &#8211; Consejos de growth para SaaS en otras verticales<ul><li>El win win de un ecosistema SaaS<\/li><\/ul><\/li><\/ul>\n\n\n\n<h2 id=\"fundraising-y-futuro-de-tiendanube\" class=\"wp-block-heading\">Fundraising y Futuro de Tiendanube<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>[27:25] &#8211; \u00bfQu\u00e9 vieron los inversionistas \u00e1ngeles en los founders de Tiendanube para invertir en su startup?&nbsp;&nbsp;&nbsp;<\/li><li>[30:40] &#8211; La experiencia de fundraising de Santiago<ul><li>Las diferencias entre el inversor \u00e1ngel y el venture capital<\/li><\/ul><\/li><li>[35:05] &#8211; Los planes futuros de Tiendanube<ul><li>\u00bfExpansi\u00f3n a otro pa\u00eds?<\/li><li>La inversi\u00f3n en nuevos servicios<\/li><\/ul><\/li><\/ul>\n\n\n\n<h3 id=\"ronda-de-tweets\" class=\"wp-block-heading\">Ronda de tweets<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>[38:34] &#8211;&nbsp;<ul><li>Libros recomendados: Thinking in Systems: A Primer&nbsp;<\/li><li>El inversionista que m\u00e1s ha aportado a Tienda Nube: Kaszek Ventures (Nicol\u00e1s Szekasy)<\/li><li>Un cambio en el mundo de las startups: debe haber m\u00e1s gente dedicada a emprender<\/li><li>El mejor emprendedor: Jeff Bezos&nbsp;<\/li><\/ul><\/li><\/ul>\n\n\n\n<h3 id=\"menciones-del-episodio\" class=\"wp-block-heading\">Menciones del episodio<\/h3>\n\n\n\n<p>Libros recomendados: <a rel=\"noreferrer noopener\" href=\"https:\/\/www.amazon.com\/-\/es\/Donella-H-Meadows\/dp\/1603580557\" target=\"_blank\">Thinking in Systems: A Primer<\/a><\/p>\n\n\n\n<p>Inversionistas: <a rel=\"noreferrer noopener\" href=\"https:\/\/ar.linkedin.com\/in\/nicolas-szekasy-2011aa13\" target=\"_blank\">Nicol\u00e1s Szekasy<\/a> de <a rel=\"noreferrer noopener\" href=\"https:\/\/www.kaszek.com\/\" target=\"_blank\">Kazek Ventures<\/a>, <a rel=\"noreferrer noopener\" href=\"https:\/\/www.linkedin.com\/public-profile\/in\/fabricegrinda?challengeId=AQE-Ctc01lg4ngAAAXcRFhVssKqkS-xYbeqUF46-kLBkAy78NAtuzNoER-6zThSaYC_hYqsdS6VwCgPrOdFJ3BKhPEuPDCH-VQ&amp;submissionId=85d3022d-7710-5b16-3ddc-bc8fdce91d0f\" target=\"_blank\">Fabrice Grinda<\/a> de <a rel=\"noreferrer noopener\" href=\"https:\/\/www.olx.com.pe\/\" target=\"_blank\">OLX<\/a> y <a rel=\"noreferrer noopener\" href=\"https:\/\/fjlabs.com\/\" target=\"_blank\">FJ Labs<\/a>, <a rel=\"noreferrer noopener\" href=\"https:\/\/ar.linkedin.com\/in\/alecoxenford\" target=\"_blank\">Alec Oxenford<\/a> de <a rel=\"noreferrer noopener\" href=\"https:\/\/listado.mercadolibre.com.pe\/deremate.com.pe\" target=\"_blank\">DeRemate.com<\/a> y <a rel=\"noreferrer noopener\" href=\"https:\/\/www.olx.com.pe\/\" target=\"_blank\">OLX<\/a>, <a rel=\"noreferrer noopener\" href=\"https:\/\/www.linkedin.com\/in\/jose-marin-093121\/\" target=\"_blank\">Jose Marin<\/a> de <a rel=\"noreferrer noopener\" href=\"https:\/\/listado.mercadolibre.com.pe\/deremate.com.pe\" target=\"_blank\">DeRemate.com<\/a> y <a rel=\"noreferrer noopener\" href=\"https:\/\/fjlabs.com\/\" target=\"_blank\">FJ Labs<\/a>,&nbsp; y <a rel=\"noreferrer noopener\" href=\"https:\/\/www.linkedin.com\/in\/wencesc\" target=\"_blank\">Wenceslao Casares<\/a> de <a rel=\"noreferrer noopener\" href=\"https:\/\/xapo.com\/\" target=\"_blank\">Xapo<\/a><\/p>\n\n\n\n<p>Fondos de Venture Capital: <a rel=\"noreferrer noopener\" href=\"https:\/\/www.kaszek.com\/\" target=\"_blank\">Kaszek Ventures<\/a>, <a rel=\"noreferrer noopener\" href=\"https:\/\/www.qualcommventures.com\/\" target=\"_blank\">Qualcomm Ventures<\/a>,<a rel=\"noreferrer noopener\" href=\"https:\/\/fjlabs.com\/\" target=\"_blank\"> FJ Labs<\/a>, <a rel=\"noreferrer noopener\" href=\"http:\/\/www.ignia.mx\/\" target=\"_blank\">IGNIA<\/a> y <a rel=\"noreferrer noopener\" href=\"https:\/\/elevarequity.com\/\" target=\"_blank\">Elevar Equity<\/a><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Descubre m\u00e1s del Podcast Startupeable<\/strong><\/p>\n\n\n\n<p>Para m\u00e1s episodios, visita: <a rel=\"noreferrer noopener\" href=\"https:\/\/startupeable.com\/Podcast\/\" target=\"_blank\">Startupeable.com\/Podcast<\/a><\/p>\n\n\n\n<p>Suscr\u00edbete para avisarte cuando salgan nuevos episodios: <a rel=\"noreferrer noopener\" href=\"https:\/\/startupeable.com\/Newsletter\/\" target=\"_blank\">Startupeable.com\/Newsletter<\/a><\/p>\n\n\n\n<p>Sigue a Enzo Cavalie en Twitter: <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/enzocavalie\" target=\"_blank\">@enzocavalie<\/a><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.exploraproducciones.com\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/startupeable.com\/wp-content\/uploads\/2021\/04\/powered-by-explora-1024x205.jpeg\" alt=\"explora\" class=\"wp-image-10216 lazyload\" width=\"405\" height=\"81\" data-srcset=\"https:\/\/startupeable.com\/wp-content\/uploads\/2021\/04\/powered-by-explora-1024x205.jpeg 1024w, https:\/\/startupeable.com\/wp-content\/uploads\/2021\/04\/powered-by-explora-300x60.jpeg 300w, https:\/\/startupeable.com\/wp-content\/uploads\/2021\/04\/powered-by-explora-768x154.jpeg 768w, https:\/\/startupeable.com\/wp-content\/uploads\/2021\/04\/powered-by-explora-380x76.jpeg 380w, https:\/\/startupeable.com\/wp-content\/uploads\/2021\/04\/powered-by-explora-800x160.jpeg 800w, https:\/\/startupeable.com\/wp-content\/uploads\/2021\/04\/powered-by-explora.jpeg 1100w\" sizes=\"(max-width: 405px) 100vw, 405px\" \/><noscript><img decoding=\"async\" src=\"https:\/\/startupeable.com\/wp-content\/uploads\/2021\/04\/powered-by-explora-1024x205.jpeg\" alt=\"explora\" class=\"wp-image-10216 lazyload\" width=\"405\" height=\"81\" srcset=\"https:\/\/startupeable.com\/wp-content\/uploads\/2021\/04\/powered-by-explora-1024x205.jpeg 1024w, https:\/\/startupeable.com\/wp-content\/uploads\/2021\/04\/powered-by-explora-300x60.jpeg 300w, https:\/\/startupeable.com\/wp-content\/uploads\/2021\/04\/powered-by-explora-768x154.jpeg 768w, https:\/\/startupeable.com\/wp-content\/uploads\/2021\/04\/powered-by-explora-380x76.jpeg 380w, https:\/\/startupeable.com\/wp-content\/uploads\/2021\/04\/powered-by-explora-800x160.jpeg 800w, https:\/\/startupeable.com\/wp-content\/uploads\/2021\/04\/powered-by-explora.jpeg 1100w\" sizes=\"(max-width: 405px) 100vw, 405px\" \/><\/noscript><\/a><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"Conoce a la startup SaaS Tiendanube que est\u00e1 transformando el e-commerce en LatAm. Entrevistamos a Santiago Sosa, su CEO y cofundador.\n","protected":false},"author":2,"featured_media":14233,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4849],"tags":[4850,4897,4895],"yst_prominent_words":[173],"class_list":{"0":"post-7124","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-podcast","8":"tag-podcast","9":"tag-podcast-fundraising","10":"tag-podcast-growth"},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/startupeable.com\/wp-json\/wp\/v2\/posts\/7124","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/startupeable.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/startupeable.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/startupeable.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/startupeable.com\/wp-json\/wp\/v2\/comments?post=7124"}],"version-history":[{"count":20,"href":"https:\/\/startupeable.com\/wp-json\/wp\/v2\/posts\/7124\/revisions"}],"predecessor-version":[{"id":19717,"href":"https:\/\/startupeable.com\/wp-json\/wp\/v2\/posts\/7124\/revisions\/19717"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/startupeable.com\/wp-json\/wp\/v2\/media\/14233"}],"wp:attachment":[{"href":"https:\/\/startupeable.com\/wp-json\/wp\/v2\/media?parent=7124"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/startupeable.com\/wp-json\/wp\/v2\/categories?post=7124"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/startupeable.com\/wp-json\/wp\/v2\/tags?post=7124"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/startupeable.com\/wp-json\/wp\/v2\/yst_prominent_words?post=7124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}