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Aviva's digital standards

Our global experience guidelines for websites, apps and emails

Welcome to Aviva's digital standards site

The detail contained within the various sections outlined here explains more about the standards expected in both design and code when producing websites for Aviva or our partners, while also giving guidance on the minimum standards required to meet accessibility regulations and the reasons we should always be striving to go above and beyond those thresholds.

We hope you find the content useful, but reach out to us if you need any further assistance or have a suggestion for additional content you feel other team members would benefit from.

Build consistent experiences

Helpful links and guides