Spryker Systems GmbH blog

Headless Commerce - Definition

Admin — Tue, 30 Sep 2025 09:49:01 GMT

Headless Commerce

Headless commerce is a separation of the front end and back end of ecommerce applications. The headless commerce technology offers companies the freedom of to build without limits and enables them to significantly improve the customer experience.

What Headless Commerce Means

Headless commerce is a term that describes an e-commerce solution where the front-end (customer-facing layer or storefront) is consistently separated from the back-end (where all the functionalities are controlled).

The result is components that function independently of each other. For communication, interfaces (APIs) are used to connect the components and deliver content to the user.

Traditional e-commerce platforms are often monolithic in nature. In other words, the front-end is tightly coupled with the back-end system, and the features cannot be individually customized or changed, since the whole system is working like one huge unalterable block.

A headless eCommerce system works by passing requests between the presentation and application layers through web services or application programming interface (API) calls.

In the early stages of e-commerce, businesses relied on these monolithic architectures as they brought their stores to life. However, the lack of flexibility with such systems often caused customization complexities and slower iteration cycles. If developers wanted to make improvements to the front-end, they would have to alter the back-end as well. The risk of ruining the entire system confined developers to these all-in-one structures.

For businesses that require basic online stores with less frequent product updates and little to no customization, the traditional e-commerce model works just fine. However, in today’s rapidly changing, consumer-driven world, a headless commerce approach is relevant for businesses that desire to not only scale but scale quickly.

Headless Commerce Definition

While traditional architectures are characterized by having a strong link between the back-end and the front-end (since their codebase is shared, they are in fact two components of the same "monolith"), in a headless architecture the approach is different:

the back-end becomes a module in its own right with the task of exposing APIs to access content,

the APIs will be consumed by a multiplicity of front-ends (website, app, IoT), with no technological constraints other than to comply with API documentation.

Benefits of Headless Commerce

Between traditional and headless commerce, headless commerce seems to be a much better option in terms of customer experience.

Flexibility

Headless commerce is all about the flexibility of storefront customization and the development of countless front-end interfaces. This is good news for developers as they are no longer limited by pre-existing front-end platforms; they can build new customer-facing platforms from scratch taking into consideration the experience they would like customers to have. In other words, flexibility gives room for a richer user experience. Furthermore, developers would no longer be frightened by unintended changes to back-end systems, as they attempt to modify the presentation layer. By adopting a headless approach, you can make updates safely knowing that the two entities are independent of each other.
Customization & Personalization

Consumers want to be reached on the channels they utilize the most – whether it is social media or an IoT device, they would rather place items in their carts or approve transactions at their convenience. Headless commerce greatly supports the idea of personalization and your business has the potential to create custom experiences and refine them as time progresses.
Speed and time to market

Headless commerce guarantees faster time to market. In some cases, a shorter time to market could also mean fewer tests and reduced costs for the business. Updates can take weeks or days with traditional commerce systems. Headless commerce allows businesses to reduce the amount of downtime. As an example of headless commerce, Amazon and its developers deploy code every 11.7 seconds.
When the front-end and back-end are decoupled, there is no need to refresh the entire system. This helps your brand to publish information that is requested by your customers faster, which ensures your brand's competitiveness in the market.
Omnichannel Experience

Multiple touchpoints allow for a more seamless customer journey. In fact, through API, the headless commerce solution can easily integrate and communicate across multiple platforms. The ability to reach customers on various channels without having to make major architectural changes is a huge benefit of headless commerce. Customers can easily migrate from one platform to the next while still enjoying similar experiences. Knowing that accessing a headless commerce platform doesn’t interfere with ordinary routine can help drive purchases by customers. These days, customers are all about convenience and a headless approach can enable a business to better respond to this need.
Agility and seamless integrations

In today’s business environment, agile methodologies or processes are required in order to scale. Customers are constantly changing and businesses need to evolve with them. Headless commerce makes it possible to not only adopt new technologies such as IoT devices; it also allows for the integration of new systems, such as payment platforms, Customer Relationship Management tools, and Content Management Systems. And it only takes a few hours to integrate the platform with these new systems. Being nimble is all about meeting new customer demands as they come. Headless commerce systems ensure that you can update information about the latest products and campaigns for your customers without having to edit the back-end. Plus, it's easy to change everything to keep up with the fast pace of customer technology.

HEADLESS COMMERCE RESOURCES

Learn more about Headless Commerce

Join our Headless Commerce Masterclass

What is headless commerce? Is it the right solution for your business? This 5 piece masterclass will walk you through the benefits of headless commerce compared to the traditional commerce, highlighting the main differences between the two approaches, and showing how Spryker can help you go headless and stay innovative, without pain.

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Customer Durst sharing best practices | Spryker

Admin — Tue, 30 Sep 2025 09:48:08 GMT

Durst started planning its product as a greenfield project

The startup knew exactly what it wanted from a commerce solution:

Be mobile-first, to serve as the basis for the customer-centered beverage delivery service
Be a combination of a marketplace and a multi-interface shop system to meet the expectations of both retailers and customers
Serve as the technical base for handling the entire process, including logistics, via a reliable platform

An out-of-the-box solution was not sufficient for these goals. They looked at other shop systems, but Spryker ultimately won them over with its tech-savvy approach, platform development capabilities, and scalable licensing model.

Platform Solution

A digitally-driven solution to quench the customers’ thirst and a powerful tool for retailers

For many beverage manufacturers, setting up their own online distribution channel is a costly process, because the delivery of beverages follows a regional business model. Durst helps these companies, so they can easily make their products digitally available. The Durst App provides the end customers an additional order channel.

Durst focuses on the service aspect of beverage orders. Storage and delivery are taken care of by regional retailers. The Durst platform for retailers works in the background, to ensure that beverage manufacturers can maintain their products themselves and manage delivery areas and conditions. As soon as an order is received, the retailer receives notification and initiates shipping.

From the customer’s perspective, the whole thing looks like this: the Durst app for iPhone and Android shows the assortment of different regional and nationally available beverages depending on the customer’s location. After customers put together the order, they are offered various time windows for delivery to their home or another desired location, connecting them with the relevant retailers.

Find out what Spryker digital commerce can do for you

Request a Demo

Faster go-live with MVP

How was Durst able to achieve a speedy launch for the app and merchant platform?

Durst wanted to go live with three goals in mind

All of which have been achieved with their MVP approach. In order to bring such a Minimum Viable Product to the market, the Durst team…

… set up a comprehensive database with products and integrated this via connection to the PIM of Spryker-partner Akeneo
… provided interfaces so that the mobile app and the platform for the retailers would work
… developed a completely digital ordering process based on Spryker modules and expanded it with its own modules – for example for calculating deposits

Using these three pillars, the company is now pursuing the further development of the smartphone app for customers and the platform for retailers. The goal with Spryker is to provide the technical platform for the entire ordering, delivery and payment process. So, in addition to ordering via the Durst App, one system will handle tour planning, empties management, payment and invoicing as well.

We use the Scrum framework for agile project management. This means that we don’t plan our projects for 24 months ahead, but for weeks. This short time-to-market helps us to quickly develop the platform further and to test certain features individually, instead of going live at once with a huge chunk of features.
Matthias Steinforth Founder & Managing Director at Durst

Launching with Spryker & kernpunkt

It’s a Match

On their way to the launch, the platform provider was supported by Spryker partner-agency kernpunkt. kernpunkt provided the necessary infrastructure and specialized resources to support Durst’s agile approach and to significantly advance the MVP.

API-first

The new way of headless commerce

Is the online shop a thing of the past? Durst has realized that customers much prefer to order beverages using their smartphone. Regular retailers can easily integrate products on the platform and offer them for sale via a link to the app.

The API-first concept means that there is no classic webshop with an inseparable front-end and back-end. Various selected front-ends and systems can be flexibly connected to the modular back-end via the API. This way, the transaction is not based on a mere shop solution, but is headless and can be loaded with a multitude of customer interfaces.

In addition to the app, the retailer platform, and other third-party systems, Durst also uses a demo shop and various live systems to test different locations.

We want to roll out our platform nationwide as quickly as possible and offer it in all cities with more than 50,000 inhabitants - that's about 150 in Germany. So we are constantly expanding our product range and availability.
Matthias Steinforth Founder & Managing Director at Durst

Individualization

Flexibility through technology ownership

A glance at the market shows that beverages are still mostly purchased in regular stores. Digitizing this business model and implementing it in its complexity in a user-friendly way requires the company to think for themselves from the very first second. For this reason, the possibility of full technology ownership is particularly important for Durst. And they’ve got it. For example, the combination of logic and processes behind calculated delivery time windows was seamlessly integrated into the Spryker Commerce OS by Durst itself.

Modular structure & interfaces

Flexible growth and solid performance

What works for the customer and guarantees efficiency today will no longer suffice tomorrow. Thanks to the modular structure and the API-first approach, Durst can connect various customer interfaces as well as additional systems or even servers at short notice. Touchpoints and workload can be reduced or expanded at will. This allows for maximum user-friendliness on the one hand and scalability on the other.

Thanks to Spryker's flexible and modular architecture, we were able to implement the launch and further development using an agile MVP approach. We couldn't find any other provider that had the solid API-first approach with the combination of mobile app and merchant platform in this form, and we are excited to be able to now fully dedicate ourselves to Durst's growth.
Matthias Steinforth Founder & Managing Director at Durst

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Commerce Talks Mexico E-Commerce Claret Uribe - Blog | Spryker

Admin — Tue, 30 Sep 2025 09:46:43 GMT

Commerce Talks with Claret Uribe – The Role of Amazon and Mercado Libre in Mexico E-Commerce

What we learned about Mexico e-commerce from talking to Claret Uribe on our podcast

Since 2015, Spryker’s Co-Founder and Co-CEO Alexander Graf has been interviewing experts in the e-commerce space on the popular podcast, Commerce Talks. We know that not everyone has the time (or the will) to listen to an hour-long interview, but these insights are simply not to be missed – to help you out, we’re summarizing some of the most popular episodes into short blog articles. Enjoy!

Who is Claret Uribe?

Claret Uribe is the Co-Founder of bebe2go.com, one of the first e-commerce businesses in Mexico. Claret was also a manager in Top Retail, E-Commerce, Fintech, and Disruptor verticals at Facebook Mexico, helping to build and advise their growth strategy. The Columbia University graduate is well-known as a digital marketing expert and start-up mentor. More recently, Claret changed her career path due to the pandemic and is now working with merama.io in Mexico, trying to partner up with Amazon brands in order to make them even more successful.

In Mexico, only a couple of hundred retailers exist, with Amazon being the most successful, and most of them simply resell cheaply bought products from South-East Asia. This is because the market is still very new – not much older than 6 years. Merama.io aims to become the largest retailer for brands throughout the country.

The Status Quo of E-Commerce in Mexico

The e-commerce market in Mexico was underdeveloped 9 years ago when Claret founded her first company, bebe2go.com. This changed completely when Amazon was introduced to Mexican consumers. Many retailers quickly realized that they could start selling their products within tiny niches on the Amazon marketplace.

However, Claret emphasizes that it’s very hard to get a credit card in Mexico, making it impossible for many people to buy online via Amazon and other online websites. Even today, it’s quite common in Mexico to pay with cash. 30% to 50% of the population are working in the so-called ‘grey economy’ in unregistered jobs and don’t pay taxes. Retailers in this space sell their products on various platforms and consumers can only pay with cash.

Although fashion is the best-reported segment worldwide, with 20% online in the developed market, Claret points out that the growth in the fashion and textile industry was still relatively low in Mexico in comparison to other countries, until recently. This dramatically changed over the course of last year as online shopping took over the Mexican market, growing by 15% last year, because of the pandemic.

Amazon prime started in the three largest cities in Mexico, and boasts a very quick delivery service. Claret also points out other companies, including Uber, that offer an easy delivery service within 90 minutes. At the moment, delivery in 10-30 minutes is booming in countries like Germany with bike deliveries via companies like Gorillas and Flink, but this is more tricky in Mexico City as it’s not such a bike-friendly place.

The Future of E-Commerce in Mexico

There are several growing retail businesses in Mexico, especially since the pandemic last year. These new retailers are still relatively small in comparison to big companies like Amazon. The huge remaining problem in Mexico is the fact that most people are only able to pay by cash and therefore can’t buy products online on Amazon and other online shops.

Claret’s merama.io acquired 160 Million US-Dollars for the development of her company. The Mexican retail market is constantly evolving and the marketplace will surely become stronger, as more businesses start to grow. Claret makes a point of saying that the Mexican government needs to invest in economic education in order to help the industry to grow.

Key Takeaways About E-Commerce in Mexico

The e-commerce market is growing constantly in Mexico. One of the biggest challenges is that more than 70% of the Mexican population does not have a credit card and can only pay by cash. Claret is determined that her company can become as big as Amazon in the Latin American region. It will be fascinating to watch the Mexican e-com space develop over the coming years – Good luck to Claret and merama.io!

What is Commerce Talks?

A podcast hosted by Spryker Co-CEO Alexander Graf every other week, Commerce Talks breaks down different commerce or digital topics. Alex talks with guests about the what, where, why, and how of e-commerce, and why it’s so important. Guests include real Spryker Cloud Commerce OS customers, international experts in the industry at large, and many more that are sure to entertain and inspire how businesses approach the growing industry that is digital commerce.

Interested to learn more about marketplaces? Check out 10 facts that prove the momentum of marketplaces.

2024 E-Commerce Buzzword Glossary | Spryker Systems

Admin — Tue, 30 Sep 2025 09:41:39 GMT

Do you know your TTMs from your TCOs? Check out this e-commerce buzzword glossary to be ahead of the game in 2024

Whether you work in e-commerce, are looking to digitize, or even studying the field, you’ve surely come across what we lovingly refer to at Spryker as “e-commerce bullshit bingo”.

Companies and websites throw out buzzwords and acronyms left, right and center (and yes, we know we can sometimes also be a culprit🙈) and just trying to understand what’s possible and what the benefits are can start to feel like running a linguistic marathon.

The most important thing to keep in mind about e-commerce is that it’s constantly evolving. As soon as products, features, or definitions are agreed upon, there’s already a new kid on the block. To help keep on top of this, we’ve created the 2024 E-Commerce Buzzword Glossary with 35 top definitions to keep you informed as we roll into next year.

2024 E-Commerce Buzzword Glossary

A

A/B Testing (also known as Split Testing)

Often used in marketing, A/B or split testing is where you compare two different versions of something – commonly, a web page. You have a control, the original, and a variation. You can then test which version works better, and adjust accordingly. This can be applied to images, copy, pricing, localization, and much much more. For e-commerce, it’s particularly important to have a ‘test and learn’ mindset, especially when launching a new product or in a new market, meaning A/B testing is a vital component.

API (Application Programming Interface)

An API is a set of commands, protocols, functions, and objects that programmers can use to create software or interact with an external system. Take our GLUE API for example, it allows information from the Spryker Cloud Commerce OS back-end to be sent to an external system (a front-end) such as a smartwatch, mobile device, or voice assistant, for instance.

B

Best-of-Breed

Best-of-breed refers to your e-commerce technology stack approach. Best-of-breed means mixing and matching the best vendors or services to perform specific tasks or functions within your technology stack. For example, you might choose a payment gateway vendor like PayPal for your online store, and a Content Management System such as WordPress for your website blog.

Best-of-Suite

Best-of-suite is the opposite approach to best-of-breed. You choose one major application provider and can only pick and choose from the solutions that they provide. There is less flexibility and third-party add-ons are often required to fulfill all business needs.

Brownfield

In the world of urban planning, brownfield refers to any previously developed land. In software development, brownfield means adding or developing new software on top of existing or legacy systems. In e-commerce, a brownfield project might then refer to a project utilizing new software on top of an existing system, or a new project within an existing market.

C

Composable Commerce

A relatively recent term coined by Gartner, Composable Commerce refers to a modular digital commerce approach. This means that businesses can choose best-of-breed solutions to build a customized tech stack that meets their unique business requirements.

CLV (Customer Lifetime Value)

CLV measures just how valuable a customer is to your business – not just on a purchase-by-purchase level, but across the entire potential relationship. For e-commerce businesses, customer retention is vital, therefore CLV is a very important metric to keep on top of.

D

Dropshipping

Dropshipping refers to the method of selling where the seller isn’t in charge of the stock. Rather, the seller purchases the item from a third-party supplier and then has it shipped directly to the customer, meaning the seller never handles the product directly. Dropshipping has revolutionized e-commerce as it allows businesses to scale their product assortment without taking on the inventory risk.

E

Enterprise marketplace

An enterprise marketplace refers to a marketplace where both the operator and third-party merchants sell products on the same platform.

ERP (Enterprise Resource Planning)

ERP is the process by which companies manage and integrate various important parts of their business, such as inventory management, marketing, finance, etc. Many businesses use software to manage their ERP to keep everything within a single system.

F

FeS (Front-end Enablement Service)

FeS refers to the Spryker solution which allows e-commerce customers to build, test, and launch codeless digital storefronts with a focus on intuitive customer experience.

Fulfillment

E-commerce fulfillment is referring to the process of completing an order, i.e., when a customer orders a product online, you as the merchant then complete the sale, and ensure the product arrives with the customer within the agreed time frame and price point.

G

Gateway (also known as Payment Gateway)

In order to enable customers to buy online, e-commerce providers must be able to authorize credit cards and direct payments. This service is often provided by gateway applications that have been specifically designed for online retailers.

Greenfield

In the world of urban planning, greenfield refers to any land without pre-existing development. In software development, greenfield means developing software in a completely new environment, with no existing legacy code. In e-commerce, a greenfield project might then refer to a project launching a completely new product or in an entirely new market.

H

Headless Commerce

Headless commerce is an e-commerce architecture that allows for a separation between the front-end (customer-facing layer) and the back-end infrastructure (where the shopping cart, product catalog, payment gateway, and other features ordinarily reside). To put it simply, with headless commerce, the front-end is decoupled from the back-end. One great advantage for e-commerce businesses is that it encourages modularity and enables businesses to integrate numerous touchpoints through APIs.

Source: Mika

I

ISS (Infinity Shopping Shelf)

The idea of the e-commerce Infinity Shopping Shelf is that you can offer an unlimited number of products or services because you aren’t held back by the physical shelf space in a brick-and-mortar store. This is particularly relevant in a marketplace model where operators can offer products from third-party merchants to extend their product offering.

Inventory

Inventory is the physical amount of tangible goods, products, or services you offer your customers. One of the benefits of marketplace technology is that you can extend your inventory by working with third-party merchants, without taking on the financial risk of additional stock.

M

Marketplace

In the e-commerce world, a marketplace is an online platform where the operator can allow third-party merchants to sell products or services. Marketplace technology is a great way for businesses to scale while reducing risk, as the operator shares inventory management, fulfillment, etc with third-party merchants.

MOAs (Marketplace Operation Applications)

Gartner defines marketplace operation applications as those which enable existing e-commerce owners to transform their sites into online marketplaces. These applications typically manage vendor onboarding, product catalogs, order routing, order status updates, and vendor compliance with marketplace regulations.

Merchant

In the e-commerce context, a merchant is a seller of products or services in an online shop. A merchant can operate in a stand B2C or B2B shop, or within a marketplace.

Microservices

Microservices are specific services that solve or enable a single business functionality. They tend to be small, and communicate with one another via APIs. They are independent and don’t share data or a platform, for example, so developers can easily update one without disturbing another.

Middleware

Middleware is software that acts as a bridge between two separate programs so they can share data and communicate with one another.

MVP (Minimum Viable Product)

An MVP is a basic or early draft version of a product or service which is released with the intention of gathering feedback for further improvement and development. MVPs are very important in e-commerce as you can use them to test new products or new markets before heavy investment.

Modular Architecture

This approach refers to software architecture that can be built from self-contained modules which are deployed and developed independently. This allows for greater flexibility and speed when adapting to fast market changes.

Source: Xavi Cabrera

Monolithic Architecture

This approach refers to software architecture that is composed in one unified model. Most traditional or historical e-commerce stores were built using monolithic architecture.

P

PaaS (Platform-as-a-Service)

PaaS is a type of cloud platform that delivers application infrastructure capabilities, as a service. Our Spryker Cloud Commerce OS is an example of a PaaS solution, as it allows our customers to develop, run, and manage their Spryker application without the complexity of building, maintaining, or scaling the infrastructure.

PBCs (Packaged Business Capabilities)

Another Gartner-defined term, PBCs are an independent assembly of features grouped into larger clusters, representing a well-defined business capability or functionality. They’re the perfect in-between solution between slow monolithic applications and small, hard-to-manage microservices.

PIM (Product Information Management)

A PIM system is used to manage and distribute data for various sales channels, including e-commerce sites or apps, marketplaces, social media, and more. Examples of what a PIM system manages includes product descriptions and product media files.

POS (Point-of-Sale System)

The POS is where the real transaction takes place between seller and buyer. In an e-commerce environment, the POS is the software that handles the financial and administrative work of running your business, tracking inventory, sales trends, and more.

Pure Marketplace

A pure marketplace is a platform where only third-party merchants sell goods, in comparison to an enterprise marketplace – where the operator is also a seller.

S

SDKs (Software Development Kits)

SDKs are collections of software development tools neatly packaged into installable units. They enable the creation of applications and are normally designed to work with a specific hardware platform or operating system. They are essentially toolkits for your developers.

State Machine

In e-commerce, every item which is ordered then needs to be processed, packed and shipped to the end customer. This can be very complex and looks different for every company. State machines are essentially ‘business process models’ which create a standard way of configuring and executing business processes such as payment, shipping, and more to ensure uniformity.

T

TCO (Total Cost of Ownership)

TCO is a very common term in e-commerce, generally referring to the total long-term cost of a project, i.e. both purchase price and costs of operation. When comparing services or vendors, those with the lower total cost of ownership represent the best value in the long run.

TTM/T2M (Time to Market)

Quite simply, TTM is the total length of time it takes from a product or service being conceived until it is commercially available. This term is often used in conjunction with MVP (Minimum Viable Product) as releasing a pared-back version of a product allows for a faster TTM.

U

Unified Commerce

Unified commerce is all about offering your customers consistent online and offline experiences, so no matter which channel they are shopping through, they feel the continuity of the brand. Unified commerce typically comes hand-in-hand with a variety of sales channels, such as in-store shopping, Click&Collect, BOPIS (Buy Online Pick-up In-Store), home delivery, and more.

Want to learn more about the lingo?

Phew, we got there. We hope this e-commerce buzzword glossary has been helpful. There are a lot of concepts to wrap your head around, especially if you’re new to digitization. However, as mentioned earlier, the world of e-commerce is accelerating and evolving rapidly, so one of the most important concepts to get to grips with is the idea of the MVP (minimum viable product). To learn more, check out our MVP guide – explaining exactly how they’re a solution for rapidly changing markets.

Dash Buttons - Spryker

Admin — Tue, 30 Sep 2025 09:36:39 GMT

Dash Buttons

Headless Retail

Innovative technology designed to increase convenience for customers is a proven accelerator of e-commerce growth. Enable your customers to make purchases without disrupting their routine by offering headless touchpoints for pivotal situations. IoT touchpoints for recurring purchases will simplify the customer journey and increase your average order value and customer loyalty. A great start to optimize the customer journey with IoT is through the use of Dash Buttons.

Spryker Dash Buttons

Dash Buttons

Business Opportunities

Expand your business with the new opportunities Dash Buttons are offering.

Vendor lock-in your customer
Diversify by offering additional services
Be prepared for future innovations
Virtual Dash Buttons
Gain real insights through valuable purchasing data
Introduce new order models

Spryker Dash Buttons

Dash Buttons

Find out More

Learn more about Dash Buttons and its underlying IoT technologies. Download our guide now and prepare your business for tomorrow.

Spryker Dash Buttons

Voice Commerce | Spryker

Admin — Tue, 30 Sep 2025 09:36:01 GMT

Voice Commerce

The Big Disruptive Force in Retail

Shopping with a Voice Assistant can significantly decrease the friction consumers experience with traditional retail outlets like limited opening hours and long waiting lines, or the performance and navigation of typical online shops.

If done right, Voice can be a great addition to your service offering and an asset in creating customer loyalty.

Spryker Voice Assistant

New Opportunities with Voice

Voice Assistants allow you expand your business and take advantage of new opportunities.

Increase Information Access
Discover new Sales Situations
Improve Your Business Model
Drive In-store Engagement
Drive Customer Loyalty

Find out more about how your business can benefit from Voice technology.

Spryker Voice Assistant

All Information at a Glance

Learn how Voice works and understand how implementing IoT technologies can improve your interactions with your customers, no matter where they are.

Spryker Voice Assistant

Why PHP programming is so prevalent in ecommerce

Admin — Tue, 30 Sep 2025 09:35:38 GMT

PHP is one of the most popular server-side scripting and programming languages and has many advantages over other codes. Learn more about why so many companies use it - Spryker included. Plus, read up on some jaw-dropping facts around PHP.

6 Reasons for PHP – Why ecommerce and PHP go side by side

#1 – PHP is the language of ecommerce.

If you were to randomly choose 1,000 e-commerce developers, most of them would be PHP developers.

Why is that? All common open source shop systems are implemented in PHP. Therefore, the number of developers with experience in PHP is much higher than in other programming languages. This makes it much easier for Spryker and other digital companies to build a world-class e-commerce IT team with PHP.

#2 – PHP is easy

PHP programming is very similar to the English language structure, and can run on any system. It is very easy to write a PHP script and the code can be easily customized – this helps to run websites efficiently.

#3 – PHP is for free

Since PHP is an open source framework, it is free to use. It is also easily accessible for new programmers, as it is supported by a variety of documentation. There is no subscription fee, so, all in all, creating a website based on PHP is very cost effective.

#4 – PHP is diverse

You can run PHP on any platform such as Windows, Linux or UNIX and also integrate MySQL and Apache. This allows organizations to easily leverage multiple infrastructures.

#5 – PHP is flexible and scalable

PHP is perfect for web development and therefore ideal for setting up online stores. There is no need to restart the server to update the code, it remains flexible and scalable. PHP is also able to meet increasing demands in managing the content of a website. Functionalities can be added at any time without great effort. Other OOP languages such as Java or C++ could also be used when using PHP.

#6 – PHP works well with any CMS

PHP code can easily be embedded in HTML5 markup or HTML. The code can also be integrated into a variety of web frameworks, web content management systems (CMS) and web template systems. The benefit: those can always be optimized for individual needs – that’s why popular content management systems like Joomla, WordPress, etc. are based on PHP. Optimal content management is the key to an individual UX for the website visitor.

5 Surprising Facts about PHP

#1 – PHP was not developed as a programming language

PHP was first used in 1995. It was developed by Rasmus Lerdorf to manage his own personal website. He tried to develop a Common Gateway Interface (CGI) to work with web forms, which resulted in PHP.

#2 – PHP wasn’t always an acronym for hypertext preprocessor

When PHP was developed, it was an acronym for Personal Home Page. It was originally known as PHP/FI, which literally stands for Personal Home Page/Forms Interpreter.

#3 – Over 5 million developers use PHP

Although the actual global number of PHP developers is not officially confirmed, Zend estimated in 2017 that there are more than 5 million PHP developers.

#4 – 79% of all websites are based on PHP

According to VpnMentor, there are over 1.24 billion websites in the world. According to estimates by W3Techs, more than 980 million of these websites run on PHP.

#5 – Twitter and Facebook use PHP

And these are not the only big names in the elePHPant herd: other popular online brands like Flickr, Wikipedia, WordPress and many more are based on PHP.

In a Nutshell: Why Should you use PHP?

Over the last three decades, PHP has become one of the most important programming languages in the world. The reason: PHP is very flexible and meets the demands of developers and users like no other programming language.
Are you keen to learn more and get a deep dive into the world of PHP code? Contact us today!

How PaaS Helps Your Enterprise Scale | Spryker

Ricky Sutton — Tue, 30 Sep 2025 09:29:33 GMT

Time and again, history has shown how outsourcing can help businesses thrive. Cloud computing is one of the latest examples of how utilizing external resources can help cutting-edge companies scale effectively. Below, we investigate how Platform-as-a-Service (PaaS) helps your enterprise grow, and how Spryker's PaaS+ can further benefit scalability.

What is PaaS?
How PaaS benefits enterprise scalability
Further benefits with Spryker’s PaaS+

Some things are better outsourced. Why sweat the small stuff when your team can focus on what really matters: creating the best possible product for your customers? Time and again, history has shown that outsourcing unnecessary responsibilities allows staff to focus on important tasks elsewhere.

An early example of outsourcing as a practice was seen in action between 1890 and 1920, when electrification swept the US. With electrical power having recently been made available from reliable and cheaper centralized sources, companies and factories were no longer reliant on in-house generators to ensure the lights stayed on. As businesses ceased to consider this their responsibility, physical space (once occupied by generators) and staff time (now freed from maintaining the machines) could be put to better use.

By this same token, cloud computing is helping companies further harness the efforts of their workforce. As technology use increases, more strain is placed on IT teams and on-site facilities to meet demand. Many companies have turned to cloud computing to overcome this.

Just as electrification offered cheaper and more reliable power, cloud computing offers cost-effective and almost unlimited IT resources without the need for on-site maintenance.

Just like clouds themselves, cloud computing models come in different shapes and sizes. For enterprises, the most common solution is Platform-as-a-Service (PaaS).

But what is PaaS, and how can Spryker’s PaaS+ delivery benefit your business’s scalability?

What is PaaS?

PaaS is a cloud computing model which offloads numerous responsibilities from your company to the vendor. In this case, the vendor provides:

Servers
Storage
Networking
Virtualization
Middleware
Operating system
Runtime

This leaves your business to provide only:

Data
Applications

Comparing this to other cloud models, such as Infrastructure-as-a-Service (IaaS) or Software-as-a-Service (SaaS), PaaS provides a sweet spot between access to necessary computing power alongside adequate customization, all whilst being accessible and workable for a wider range of developers.

In comparison, an IaaS solution will offer more customization but require a more costly system administrator to run it. Opt for SaaS and you’ll need a low level of technical support, but very little customization will be available.

As well as offering the cost-effective benefits above, PaaS is known for its scalability, an incredibly important aspect of modern business.

How PaaS benefits enterprise scalability

Scalabilty refers to the ability of a business to reactively change in size according to need or demand. This is important in modern business to easily ramp up operations at key moments.

By offering virtualized resources, PaaS allows for scalability in a number of areas:

Provides responsive computing power

With PaaS setups, you only pay for the computer power you use and can add or remove capacity as needed. Compared to an on-premise solution, where physical servers must be installed and maintained to allow additional resources, this offers much easier elasticity in scalability.
Frees up employee time to focus on scaling business

In the PaaS model, developers no longer need to focus on the underlying infrastructure that allows them to code, offering them the ability to focus purely on the code itself. It eliminates the need to build and maintain many aspects of on-premise solutions, allowing maximized efficiency in their developer roles.
Allows a wider net of potential employees

Staff can access PaaS services from anywhere, meaning employee hiring can take place from anywhere too. As PaaS services can be utilized by developers, more scarce system administrators are also not necessary. In a market as highly competitive as tech, with large deficits in much-needed talent, this widens the potential pool of employees massively, helping your team, and company, scale.

PaaS as a cloud approach is often offered to enterprise companies by service providers. But Spryker decided to take the PaaS concept further by delivering their cloud service as a PaaS+. Spryker’s PaaS+ offers all of the scalability benefits listed above, along with other advantages.

Further scalability benefits with Spryker’s PaaS+

PaaS+ allows companies to further offset responsibilities from in-house teams onto Spryker. Spryker Code Upgrader, available only via PaaS+, assists in reducing maintenance efforts for in-house engineers. By reducing your engineers’ workloads, PaaS+ further enables organizations to scale.

But how does Spryker Code Upgrader do this? It offers a process that benefits the scalability of business:

Semi-Automatic Upgrades

Spryker Code Upgrader allows semi-automated upgrades on patches and minor updates to your SCOS platform, reducing organizational upgrade efforts. This allows tech staff more opportunity to focus only on the tasks they really need to, further allowing them to focus on helping your platform grow.

–

Cloud computing is not just a “nice to have” but very much a “must have” in modern business, particularly when it comes to the ability to effectively scale. Choosing an efficient cloud platform is essential to ensure adequate scalability in a cost effective manner. Although PaaS is proven to help businesses benefit, PaaS+ from Spryker offers further benefits which offset additional responsibilities from your workforce. This reduction in tasks for in-house teams increases scalability by allowing developers to focus most effectively on the tasks they’re employed to carry out.

Interested in learning more about how PaaS+ can help your business scale? Speak to our Sales team now!

Partner Day @ EXCITE 2025 - Spryker

Admin — Tue, 30 Sep 2025 09:27:18 GMT

24 Sep - 24 Sep 2025/ Berlin, Germany

Partner Day @ EXCITE 2025

18 Days

15 Hours

04 Minutes

Reserve your spot!

Stronger Together: Driving Value Through Partnership

We’re excited to invite you to a special event built just for you – our valued partners. There is something for you regardless of the role you play. Join us for a dynamic agenda packed with insights, demos, and discussions to help you win bigger with Spryker.

What’s in store?

🔹 Get a view into the company’s priorities, market outlook, and investment areas that matter to partners
🔹 A sneak peek into our Product Roadmap and innovation areas
🔹 Cool, live demos and real-world customer success stories
🔹 How we go to market: Our Sales Approach & What’s Working
🔹 Time for connection, discussion, and collaboration with our team and partner network

Why attend?

Because building impact together starts with alignment, insight, and shared momentum — and this day is all about that. We truly hope you can join us & looking forward to an energizing and productive day together.

Date & Time

September 24, 2025 | 09:30 – 18:00

Location

Hotel AMANO East Side

PLEASE NOTE

Registration via the landing page is mandatory. Registration for Partner Day is FREE of charge but does NOT include a ticket for EXCITE. EXCITE tickets must be purchased separately.

Agenda of the Day!

Join Us for the Spryker Partner Day “Stronger Together: Driving Value Through Partnership”

Welcome
- Welcome Lounge: Coffee, Connections & Check-In
  
  9:30 - 10:30
  
  9:30 - 10:30
  
  Welcome Lounge: Coffee, Connections & Check-In
  
  Ease into the day with a hot cup of coffee (or your beverage of choice), some good conversation, and a chance to meet fellow partners before we kick things off. Whether you're reconnecting with familiar faces or making new ones, this is your warm-up lap. No slides, just smiles.
Share the EXCITEment
- Polls & Punchlines: What Do You Think?
  
  10:30 - 10:50
  - Cristina Aprile, Senior GTM Enablement Manager
  10:30 - 10:50
  Polls & Punchlines: What Do You Think?
  
  Cristina Aprile, Senior GTM Enablement Manager
  Time to break the ice and break out your opinions. In this rapid-fire, interactive session, you’ll vote on a mix of fun and thought-provoking questions: - Agree or Disagree: Building a great self-service B2B experience is harder than building a B2C storefront. - Agree or Disagree: Most B2B clients ask for AI, but don’t know what they want it to actually do. - True or False: In B2B, more than half of buyers now prefer digital self-service over talking to a sales rep. This session serves as both a warm-up and an opportunity to gather insights. We'll share some laughs, gain knowledge, and perhaps even generate a few bold opinions before we delve into the more serious topics.
- Partner Keynote: Vision, Victories & Updates
  
  10:50 - 11:40
  - Alexander Graf, Co-CEO Spryker
  - Stefan Ropers, Co-CEO Spryker
  10:50 - 11:40
  Partner Keynote: Vision, Victories & Updates
  
  Alexander Graf, Co-CEO Spryker
  
  Stefan Ropers, Co-CEO Spryker
  Get a front-row seat for an exclusive download directly from our leadership team. They'll take you behind the scenes to reveal our strategic direction, how we're navigating significant shifts like AI and macroeconomics, and how our partners are not just participants, but active shapers of this journey. This is the ultimate "state-of-the-union," partner edition. It's designed to be inspiring and informative, igniting ideas for what we can build together next.
- Quick Break: Brain Buffering...
  
  11:40 - 12:00
  
  11:40 - 12:00
  
  Quick Break: Brain Buffering...
- Product Update: What’s Now, What’s Next!
  
  12:00 - 12:25
  - Karl Bischoff , Head of Business Innovation & Demo Experience
  12:00 - 12:25
  Product Update: What’s Now, What’s Next!
  
  Karl Bischoff , Head of Business Innovation & Demo Experience
  Get ready to geek out, in the best possible way. Our product leaders will take you on a guided tour of what’s coming down the pipeline, what’s launching soon, and how we’re bringing real-world innovation to life. This is where you'll find the answers and the competitive advantage your customers are looking for when they ask "what's next?".
- Tech Talk: Innovation, AI & Engineering Wins
  
  12:30 - 13:00
  - Alex Galych, VP Engineering
  12:30 - 13:00
  Tech Talk: Innovation, AI & Engineering Wins
  
  Alex Galych, VP Engineering
  Join our Tech leaders as they pull back the curtain on the technology driving Spryker’s evolution - from AI-powered development boosts to game-changing fixathons.
- Lunch: Tactical Refueling In Progress
  
  13:00 - 14:00
  
  13:00 - 14:00
  
  Lunch: Tactical Refueling In Progress
- Selling Spryker: The Real Talk & The Winning Playbook
  
  14:00 - 14:40
  - Florian Speckbacher, Vice President Global Sales
  - Niko Wilsmann, Global Director Solution Engineering
  14:00 - 14:40
  Selling Spryker: The Real Talk & The Winning Playbook
  
  Florian Speckbacher, Vice President Global Sales
  
  Niko Wilsmann, Global Director Solution Engineering
  Let’s get candid. This session brings partners into the heart of how we sell. What’s working, what we’re up against, and most importantly, how we can win together?
- Coffee Break
  
  14:40 - 15:00
  
  14:40 - 15:00
  
  Coffee Break
- In the Wild: A Customer + Partner Success Story
  
  15:00 - 15:30
  - Christian von Schassen, Senior Director Partner Success Management
  15:00 - 15:30
  In the Wild: A Customer + Partner Success Story
  
  Christian von Schassen, Senior Director Partner Success Management
  Hear it straight from the source: a live conversation featuring a Spryker customer and the partner(s) who helped bring their vision to life. Together, they’ll walk us through the journey: from business challenge to implementation to impact. It’s one thing to talk about success, it’s another to hear it unfold live, from the people who made it happen.
- Customer & Partner Success: Powering Projects, Together
  
  15:30 - 16:15
  - Alex Franke, SVP Expert & Consulting Services
  15:30 - 16:15
  Customer & Partner Success: Powering Projects, Together
  
  Alex Franke, SVP Expert & Consulting Services
  This session brings together practical insights and real-world examples to help partners deliver winning Spryker projects with confidence.
- Coffee Break
  
  14:15 - 14:30
  
  14:15 - 14:30
  
  Coffee Break
Closing

16:30 - 17:00
- Closing Q&A & Feedback: Your Voice, Our Future
  
  16:30 - 16:45
  - Cristina Aprile, Senior GTM Enablement Manager
  16:30 - 16:45
  Closing Q&A & Feedback: Your Voice, Our Future
  
  Cristina Aprile, Senior GTM Enablement Manager
  Got questions? Ideas? Challenges? This is your moment to speak up. Our leadership team will be on hand to answer your burning questions and hear your feedback, because the best partnerships grow through honest conversation. Bring your thoughts, curiosities, and bold ideas. Together, we’ll shape the path forward.
- Closing Note: Thank You & Onward Together
  
  16:45 - 17:00
  - Michael Woodvine, EVP Revenue & Operations
  - Christian von Schassen, Senior Director Partner Success Management
  16:45 - 17:00
  Closing Note: Thank You & Onward Together
  
  Michael Woodvine, EVP Revenue & Operations
  
  Christian von Schassen, Senior Director Partner Success Management
- Happy Hour
  
  17:00 - 19:00
  
  17:00 - 19:00
  
  Happy Hour

Sign Up for Partner Day pre EXCITE

Reserve your spot!

LUMAS Converts First-Time Art Buyers | Spryker

Admin — Tue, 30 Sep 2025 09:25:24 GMT

Intro

Key Facts

Challenge

Goals

Solution

Download PDF

LUMAS & Spryker Join Forces

LUMAS, the award-winning platform for online art trade, was one of the first art galleries dedicated to bringing affordable art to the people. It thus closes the gap between high-priced unique pieces in galleries and large-volume prints produced in museum shops: high-quality photo art for young collectors, interested newcomers and all art enthusiasts.

Industry

Life & Entertainment

LUMAS by the numbers

Artists worldwide

Art pieces

monthly visitors

Download the Customer Story

Challenge

Managing market and business growth

The art market is seeing a revenue shift with online taking a growing share of the market. After a global market decline for the art scene in 2015, offline and online art sales revenues have increased again in 2016 from €42bn to €45bn worldwide. Almost one in 10 art objects has already been sold online in 2016. Low-priced objects and antiques currently still account for the majority of online sales. However, traditional art sellers are increasingly concentrating on digital sales strategies and are thus also driving growth in other sectors. Therefore, LUMAS needed a commerce solution that could not only support but also promote business growth.

Find out what Spryker digital commerce can do for you

Request a Demo

Goals

Convert first-time buyers, inspire experts

From first-time buyers to art enthusiasts, LUMAS attracts a wide range of users worldwide and aims to inspire and motivate them to buy affordable art. The offer ranges from curated photographs, illustrations and paintings to digital art. In addition to the online marketplace, LUMAS also operates more than 40 art galleries in Germany, Europe, the USA and Russia.

Founder Stefanie Harig believes that online channels are a decisive factor in converting first-time buyers who would not normally have bought art through galleries. So online touchpoints should contribute to this very goal without losing sight of other target groups.

Spryker solution

Powerful and seamlessly integrated

LUMAS previous commerce software was no longer able to meet the functional and technical requirements for sufficiently rapid business growth. Some of the most important optimizations to serve the growing number of customers include increased system performance, seamlessly integrated analytics and rapid implementation of new store features.

Handpicked for LUMAS

Spryker Technology Partner

See how Spryker can work for you.

A platform developed with your unique business in mind. See Spryker in action.

Request a Demo

Spryker Systems GmbH blog

Headless Commerce - Definition

Headless Commerce

What Headless Commerce Means

Benefits of Headless Commerce

Flexibility

Customization & Personalization

Speed and time to market

Omnichannel Experience

Agility and seamless integrations

Learn more about Headless Commerce

Join our Headless Commerce Masterclass

Why Going Headless Could Be the Best Thing for Your Business

How 5G will drive a Headless Revolution

Is Headless Really Relevant for B2B Industries?

Customer Durst sharing best practices | Spryker

Durst started planning its product as a greenfield project

A digitally-driven solution to quench the customers’ thirst and a powerful tool for retailers

Find out what Spryker digital commerce can do for you

How was Durst able to achieve a speedy launch for the app and merchant platform?

Durst wanted to go live with three goals in mind

It’s a Match

The new way of headless commerce

Flexibility through technology ownership

Flexible growth and solid performance

See how Spryker can work for you.

Commerce Talks Mexico E-Commerce Claret Uribe - Blog | Spryker

Commerce Talks with Claret Uribe – The Role of Amazon and Mercado Libre in Mexico E-Commerce

Who is Claret Uribe?

The Status Quo of E-Commerce in Mexico

The Future of E-Commerce in Mexico

Key Takeaways About E-Commerce in Mexico

What is Commerce Talks?

2024 E-Commerce Buzzword Glossary | Spryker Systems

2024 E-Commerce Buzzword Glossary

A

A/B Testing (also known as Split Testing)

API (Application Programming Interface)

B

Best-of-Breed

Best-of-Suite

Brownfield

C

Composable Commerce

CLV (Customer Lifetime Value)

D

Dropshipping

E

Enterprise marketplace

ERP (Enterprise Resource Planning)

F

FeS (Front-end Enablement Service)

Fulfillment

G

Gateway (also known as Payment Gateway)

Greenfield

H

Headless Commerce

I

ISS (Infinity Shopping Shelf)

Inventory

M

Marketplace

MOAs (Marketplace Operation Applications)

Merchant

Microservices

Middleware

MVP (Minimum Viable Product)

Modular Architecture

Monolithic Architecture

P

PaaS (Platform-as-a-Service)

PBCs (Packaged Business Capabilities)

PIM (Product Information Management)

POS (Point-of-Sale System)

Pure Marketplace

S

SDKs (Software Development Kits)

State Machine

T